I didn’t know what to expect going into the Boye 18 conference. The fact that the conference was in the Danish town of Aarhus, not the most famous of conference towns, should have given me a hint as to the special nature of this festival, which in hindsight seems to be a more accurate word than conference.Read More
In 2018 many people have re-considered their love-hate relationship with social media following the scandals surrounding Facebook. Digital strategist and award-winning thought leader on social media Sharon O’Dea recommends that communicators and marketers try and do the same for 2019:Read More
Then, on a nice Monday morning, the assistant would tell us that we have resigned from our current job, and that we are starting a job at another company. Of course, that job is better paid and with more perspective than the one at our previous company.Read More
Agile has been with us for more than ten years. At its core, it relies heavily on adaptiveness. So why are so many organizations still trying to implement agile the way it was done ten years ago?Read More
Too often we don’t find what we are looking for when using the organization’s own search application. Whether it’s on the corporate site or the intranet. As a result, we waste time, scrolling for the content or fleeing back to Google, because we accept a somewhat saddening fact; that Google has a seemingly better overview of our content than anyone in our own organization.Read More
Despite billions of pounds of investment in technology and organisational change across the private and public sector, managers and employees can feel that ‘transformation’ is an unachievable ideal. By its very nature, transformation should be finite – with a beginning, middle and end. And both managers and employees should be able to see the progression at every stage.Read More
If you google “communication tips”, you will get a large number of articles such as “Three ways to use [insert latest hot digital tool]”. While simple tips like these are great, they usually won’t help you beyond the current season. In times of constant change, we also need something more substantial that we can strive towards.Read More
Every transformation effort requires a strategy - a plan for the activities and a clear vision to make it happen. When it comes to sustainable change, teams require a structured and systematic approach to ensure that people, processes, and technology are considered. Taking this broader view ensures that we think past common obstacles and shift thinking past a “project mentality”, into a “practice mentality”.Read More
It’s in the name: Enterprise social networks. Tools for the workplace that facilitate enterprise-wide collaboration. A place for everyone to connect to anyone.Read More
What tools are you using to communicate and collaborate in your organization? If you are like me and many others, you have at some point turned to unofficial channels, even though you have several official tools at your disposal.Read More
In the past marketers had to go through IT for the marketing tools they need. Today marketing technology is widespread, easy to adopt and use. It’s been taken out of the hands of IT, and placed into the hands of marketers practically everywhere.Read More
During the past years, many digital projects have focused on trimming websites by making them leaner, cleaner and more effective in solving the key tasks of their customers.
Many websites suffer from so-called redundant, outdated and trivial (ROT) pages and it makes much sense to continuously address this problem from spiraling out of control.
Still if you want to take a customer-first approach, you need to add radically more pages to your site.
To understand why, let’s first take a step back.Read More
When launching a new website, we will usually have a well thought strategy in place, but afterwards tools and strategies for keeping track of the content will be missing. This has consequences that accumulate when we are unaware of them.Read More
Thinking of user experience as how a webpage functions, or how customer support handles enquiries, means missing out on today’s largest competitive advantage.Read More