Product Management West Coast group 

We come up with the best solutions when we build on the experience of our peers. People who have faced similar challenges and found solid answers. This way we succeed with our projects faster - instead of repeating our mistakes. 

Our West Coast product manager group brings together professionals working with product management and facilitates in depth discussions and open sharing - with guest speakers and the experienced product manager Rasmus Skjoldan moderating each meeting. 

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The group is moderated by Rasmus Skjoldan. Rasmus is currently Head of Product Management at Magnolia. He has an impressive track record creating road maps and developing product strategies that deliver; tackling UX, content, and marketing along the way. 


Boye & Company provides meeting minutes
from each meeting as well as an online forum for members to continue the conversations in between the meetings. There are expert guest speakers at most meetings to provide further input to the group. Guest speakers could be relevant customer cases, analysts or industry standard organisations.

Each meeting will result in a public document as a statement from the group intended to stir public discussion and further advance the field.

Member profile

This is a confidential forum where experienced product managers can meet, set the agenda for future industry developments, provide feedback and share thoughts and ideas in an inspiring setting.

If you have several years of experience, a broad range of knowledge and your working day is dedicated to product management then you have the ideal profile. Each group is limited to 20 members.

New members will need to be approved by existing members to ensure the right composition.

Current members

Among the members in our product management groups are:  Contentful, CoreMediaCrownpeak, GatherContentKentico and Magnolia

Next meeting

  • San Francisco on February 6

Topics covered

Product management topics are the main themes for the group and here are some of the topics we’ve covered in 2017 and 2018:

  • Artificial intelligence: How to capitalise on the huge potential

  • Beta programs / how to manage customers expectations when iterating quickly, meaning when you add things and potentially remove them shortly after

  • Concept software

  • Continuous innovation in established software development company

  • Evaluating Product Managers – what performance indicators (if any) are the best?

  • Making cross-team collaboration happen

  • Public roadmap – how to communicate product plans w/o losing competitive edge

  • Aiming for narrower focus but keeping a team productive, the myth/grail of parallelization to avoid idle time.

  • How to make engineering teams breathe the top company priority

  • Dealing with “big bets”: time consuming feature that could make your company grow or fail rapidly

  • Sense of urgency – how to get the development team to breath the product?

  • What really matters in a persona?

  • When to use an industry analyst

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