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    <lastmod>2026-07-22</lastmod>
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    <loc>https://www.boye-co.com/blog/2026/7/why-dont-people-say-anything-real</loc>
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    <lastmod>2026-07-24</lastmod>
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      <image:title>Blog - Why don’t people say anything real? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/df151deb-bf1b-4184-b0b0-5e2b955da6fe/cecilie.ku.2026.jpeg</image:loc>
      <image:title>Blog - Why don’t people say anything real? - Make it stand out</image:title>
      <image:caption>Cecília Boechat from TwentyThree speaking about video and AI at our annual summer meeting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/e97df2b4-5621-4ba4-ac78-ba112bc0937a/atlanta.may.2026.jpeg</image:loc>
      <image:title>Blog - Why don’t people say anything real? - Make it stand out</image:title>
      <image:caption>The room was packed when we met in Atlanta in May. Read more: Atlanta conversations on digital experience leadership</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Why don’t people say anything real? - Make it stand out</image:title>
      <image:caption>A good group up early in Copenhagen for a morning run before Codegarden. Matt Garrepy is on the far right, with me fourth from the right</image:caption>
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  <url>
    <loc>https://www.boye-co.com/blog/2026/7/structured-content-management-in-ai-era</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-15</lastmod>
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      <image:title>Blog - Structured content management in the AI era - Make it stand out</image:title>
      <image:caption>Zoltán is co-founder at Lombiq Technologies and an open-source maintainer</image:caption>
    </image:image>
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  <url>
    <loc>https://www.boye-co.com/blog/2026/7/no-developer-no-problem</loc>
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    <priority>0.5</priority>
    <lastmod>2026-07-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1783402790259-LOPZPKGTM3ZH1W1S5QBC/karla-fernandes.2026.jpeg</image:loc>
      <image:title>Blog - No developer, no problem - Make it stand out</image:title>
      <image:caption>Karla Fernandes is a product designer and educator with 25+ years of experience building digital products.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/6/ai-engineering-maturity-what-1300-engineers-told-us-about-how-they-really-work-with-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/f33f875c-975c-4180-befb-4784e73a6cdd/figure+1.png</image:loc>
      <image:title>Blog - AI Engineering Maturity: What 1,300 Engineers Told Us About How They Really Work with AI - Make it stand out</image:title>
      <image:caption>Distribution of individual respondent scores (n=1,309), coloured by maturity level.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c8cddf3c-b9c0-4feb-9a25-87efbda541f2/figure+2+david.png</image:loc>
      <image:title>Blog - AI Engineering Maturity: What 1,300 Engineers Told Us About How They Really Work with AI - Make it stand out</image:title>
      <image:caption>AI maturity score by team, sized by headcount. 25 teams with 5+ respondents; team identities anonymised.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/8ed9181d-fd77-4c0e-b3fc-f719914d8290/figure+3+david.png</image:loc>
      <image:title>Blog - AI Engineering Maturity: What 1,300 Engineers Told Us About How They Really Work with AI - Make it stand out</image:title>
      <image:caption>AI maturity by engineering grade — bottom 20%, median, and top 20%. P5 cohort is small (n=4).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/3a88d3b6-8e52-444c-a6a0-88f8830a6231/figure+4+david.png</image:loc>
      <image:title>Blog - AI Engineering Maturity: What 1,300 Engineers Told Us About How They Really Work with AI - Make it stand out</image:title>
      <image:caption>Dimension scores for top 20%, median, and bottom 20% of respondents by overall maturity. Top 20% threshold: 2.52.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/78bc9635-d358-45c5-9811-8bdfd0173baf/figure+5+david.png</image:loc>
      <image:title>Blog - AI Engineering Maturity: What 1,300 Engineers Told Us About How They Really Work with AI - Make it stand out</image:title>
      <image:caption>Team A (less mature) vs Team B (more mature). Q12 — How is context provided for external dependencies?</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - AI Engineering Maturity: What 1,300 Engineers Told Us About How They Really Work with AI - Make it stand out</image:title>
      <image:caption>Team A (less mature) vs Team B (more mature). Q7 — What is your primary prompting strategy?</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - AI Engineering Maturity: What 1,300 Engineers Told Us About How They Really Work with AI - Make it stand out</image:title>
      <image:caption>Team A (less mature) vs Team B (more mature). Q17 — What role does testing play in your workflow?</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - AI Engineering Maturity: What 1,300 Engineers Told Us About How They Really Work with AI - Make it stand out</image:title>
      <image:caption>Team A (less mature) vs Team B (more mature). Q1 — How do you communicate requirements to the AI?</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - AI Engineering Maturity: What 1,300 Engineers Told Us About How They Really Work with AI - Make it stand out</image:title>
      <image:caption>Team A (less mature) vs Team B (more mature). Q21 — At what level is AI adoption happening in your team?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/6/full-sail-sets-the-course-for-digital-experience-leaders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-03</lastmod>
    <image:image>
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      <image:title>Blog - Full Sail sets the course for digital experience leaders - Make it stand out</image:title>
      <image:caption>The Boye &amp; Company Digital Leaders group at Full Sail University</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/cc9b1f18-2700-45c9-b391-60e0cf66be48/digital+leaders+group.jpeg</image:loc>
      <image:title>Blog - Full Sail sets the course for digital experience leaders - Make it stand out</image:title>
      <image:caption>Inside the Cyber Range at Full Sail University</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/08e0670f-9ce1-4c3a-b229-87969ce0f277/digital+leaders+group+3.jpeg</image:loc>
      <image:title>Blog - Full Sail sets the course for digital experience leaders - Make it stand out</image:title>
      <image:caption>Inside Full Sail's fabrication lab - where a life-size Formula 1 chassis reminds you this campus builds more than software</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/6/ai-is-being-done-to-me</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1782282725672-31Q7XD6JFZCI30UPUDBU/andrew.pope.2026.jpeg</image:loc>
      <image:title>Blog - AI is being done to me - Make it stand out</image:title>
      <image:caption>Andrew Pope designs collaboration experiences that transform how teams work together.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/6/take-9-months-off-come-back-to-another-job</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/db81584b-556e-4d25-85c7-6956bc92eada/brian.t.sitegeist.jun.2026.jpeg</image:loc>
      <image:title>Blog - If you take 9 months off right now, you might come back to a job that doesn’t exist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/4015f5e3-03cb-4f9f-bd77-065f35ea1ccb/sven.ditz.sitegeist.jun.2206.jpeg</image:loc>
      <image:title>Blog - If you take 9 months off right now, you might come back to a job that doesn’t exist - Make it stand out</image:title>
      <image:caption>Sven Ditz hosted us at sitegeist</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/d416c5cd-409a-4163-8054-996c9679b53b/thomas.dugaro.sitegeist.jun.2026.jpeg</image:loc>
      <image:title>Blog - If you take 9 months off right now, you might come back to a job that doesn’t exist - Make it stand out</image:title>
      <image:caption>Thomas Dugaro from HafenCity also joined us</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/6/from-ai-features-to-organisational-capability-reflections-kentico-mvp-summit-2026</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1781200720046-0LRZG6B39Y0K4CAB1ACC/debbie.tucek.kentico.mvp26.jpeg</image:loc>
      <image:title>Blog - From AI Features to Organisational Capability - Reflections from the Kentico MVP Summit 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/17a56275-0642-4821-81ce-17e9de32fe62/kentico.mvp.2026.jeroen.jpg</image:loc>
      <image:title>Blog - From AI Features to Organisational Capability - Reflections from the Kentico MVP Summit 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/584fff6a-d370-4fa5-8c3b-35b6a558b107/kentico.mvp.2026.table.jpg</image:loc>
      <image:title>Blog - From AI Features to Organisational Capability - Reflections from the Kentico MVP Summit 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/3a6ed322-3937-40e5-936c-6664593203b3/kentico.mvp.2026.autonomy.ladder.jpg</image:loc>
      <image:title>Blog - From AI Features to Organisational Capability - Reflections from the Kentico MVP Summit 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/6/webiny-wins-the-euro-cms-idol</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/b110da62-281c-4cb8-b44f-ab0fa38f3a00/webiny.cmsidol26.c.judges.jpeg</image:loc>
      <image:title>Blog - Webiny wins the European CMS Idol 2026 - Make it stand out</image:title>
      <image:caption>A very happy Webiny founder and CEO Sven Al Hamad; surrounded by CMS Idol 26 host and judges Markus Schork, Matt Garrepy, Antonia Fedder and Matt McQueeny</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1e84e57d-3a65-44b3-8b0f-8a45e5e84ed5/webiny.c26.AI.providers.png</image:loc>
      <image:title>Blog - Webiny wins the European CMS Idol 2026 - Make it stand out</image:title>
      <image:caption>Webiny showed how you can pick and configure your AI model provider</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/0319cc77-2b0a-4cb9-acfe-023924311c86/webiny.c26.reader.personas.png</image:loc>
      <image:title>Blog - Webiny wins the European CMS Idol 2026 - Make it stand out</image:title>
      <image:caption>A sample enterprise architect reader persona as configured inside Webiny</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Webiny wins the European CMS Idol 2026 - Make it stand out</image:title>
      <image:caption>Building on AI skills to generate content inside Webiny</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/6/the-ai-isnt-the-problem-the-web-is</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/78751977-cf4c-4d06-9980-a5a56114382d/tom.cranstoun.c26.jpg</image:loc>
      <image:title>Blog - The AI Isn't the Problem. The Web Is - Make it stand out</image:title>
      <image:caption>Tom Cranstoun on stage at CMS Summit 26 held in Frankfurt</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/6/token-costs-approaching-salary-costs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/7bc528b2-fb4c-4e4f-a744-7c8cd84ee10c/brian.tomlinson.june.26.jpeg</image:loc>
      <image:title>Blog - Token costs are quietly approaching salary costs in some companies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1780903131756-S8K9W71MWRO9PFN9TDPM/brian.hafencity.june.2026.jpeg</image:loc>
      <image:title>Blog - Token costs are quietly approaching salary costs in some companies - Make it stand out</image:title>
      <image:caption>Thanks to Thomas Dugaro for showing us around HafenCity for the informal get-together in the afternoon</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/5/mx-handbook</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/15aec098-0907-44eb-9a0c-f7058faff840/tom.mx.guy.summit26.jpg</image:loc>
      <image:title>Blog - Machine Experience: The Handbook - a book launch with Tom Cranstoun - Make it stand out</image:title>
      <image:caption>Tom Cranstoun on stage at CMS Summit 26</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/5/atlanta-conversations-on-digital-experience-leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/e97df2b4-5621-4ba4-ac78-ba112bc0937a/atlanta.may.2026.jpeg</image:loc>
      <image:title>Blog - Atlanta conversations on digital experience leadership - Make it stand out</image:title>
      <image:caption>A packed room for our Atlanta peer group meeting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/35faec90-344b-4723-ae05-1e4274e355ff/matt.garrepy.atlanta.2026.jpeg</image:loc>
      <image:title>Blog - Atlanta conversations on digital experience leadership - Make it stand out</image:title>
      <image:caption>New vendors keep arriving in the CMS &amp; Web Experience Management category</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/5/what-stood-out-at-cms-experts-nyc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-04</lastmod>
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      <image:title>Blog - What stood out at CMS Experts NYC 2026 - Make it stand out</image:title>
      <image:caption>Mark from MSQ DX talked about how the future for digital agencies is all about change management</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/83d4c285-6f8c-493c-b733-01eeaf2f8323/highline.nyc.run.2026.jpeg</image:loc>
      <image:title>Blog - What stood out at CMS Experts NYC 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/5/ai-urgency-nyc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-06</lastmod>
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      <image:title>Blog - AI urgency in New York City - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1778100734015-GD138Y60S3HOWO4OGJC6/chad.nyc.2026.jpeg</image:loc>
      <image:title>Blog - AI urgency in New York City - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - AI urgency in New York City - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/5/learning-is-part-of-the-job</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1777925927577-6ELDHNSI6511IL0Y6FZ7/cph.design.april.2026.jpg</image:loc>
      <image:title>Blog - Learning is part of the job - Make it stand out</image:title>
      <image:caption>This week, our Copenhagen design leaders group met at Klub on Thursday, from 9:30 to 14:30, hosted by Thorsten Jonas.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/4/the-venue-is-the-message</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-22</lastmod>
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      <image:title>Blog - The venue is the message - Make it stand out</image:title>
      <image:caption>Helsinki peer group meeting with an informal, table-free layout and small signals like leaving your shoes off shape how people engage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1776838945932-VJ3C70RO7VHSJ1J47V1D/ryan.puzzling.the.james.q1.26.jpg</image:loc>
      <image:title>Blog - The venue is the message - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/4/corporate-digital-responsibility</loc>
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    <priority>0.5</priority>
    <lastmod>2026-05-20</lastmod>
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      <image:title>Blog - Introducing corporate digital responsibility - Make it stand out</image:title>
      <image:caption>Antonia Fedder works with corporate digital responsibility, inclusive UX, and sustainable digital design</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/4/building-ai-sales-team</loc>
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    <priority>0.5</priority>
    <lastmod>2026-04-20</lastmod>
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      <image:title>Blog - Building an AI-powered sales team by accident - Make it stand out</image:title>
      <image:caption>Chris Weier bridges German organisations with Nordic innovation culture through immersive leadership programs, innovation safaris and co-creation experiences</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/4/55-out-booklaunch</loc>
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    <priority>0.5</priority>
    <lastmod>2026-04-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1737308016986-4RA29RIE3LESNF2RRMMT/christopher-justice.jpg</image:loc>
      <image:title>Blog - 55 &amp;amp; Out: a conversation about time, freedom, and money - Make it stand out</image:title>
      <image:caption>Chris Justice is the author of 55 &amp; Out: How to Retire With Life to Spare, a book exploring how to approach retirement as a transition into a more intentional and meaningful phase of life.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/3/digital-sovereignty-assembly-required</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/72a0ed79-361a-4664-ae6c-f8df469607b0/icc.email.screen.bolt.leasniak.png</image:loc>
      <image:title>Blog - Digital Sovereignty 2026: Some Assembly Required - Make it stand out</image:title>
      <image:caption>A widely shared example from 2025: access to email infrastructure can be influenced outside the organisation’s control.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/6fbeacd0-964d-4d55-91a7-7734db2580ef/convenience.trap.v2.png</image:loc>
      <image:title>Blog - Digital Sovereignty 2026: Some Assembly Required - Make it stand out</image:title>
      <image:caption>A slide from the members call, which some might also remember from the 2024 call on the topic</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/3/cloudfest</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1775824291709-JITHCZKPLP9P8QTBCBJ9/cloudfest.wp.day.2026.jpg</image:loc>
      <image:title>Blog - CloudFest 2026: The real changes are bigger than they appear - Make it stand out</image:title>
      <image:caption>On stage at CloudFest 2026, where AI and digital sovereignty reshaped the conversation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/03a93f5a-cf0c-4a92-9c2c-cf455f1303dc/cloudfest.26.presentation.1.jpg</image:loc>
      <image:title>Blog - CloudFest 2026: The real changes are bigger than they appear - Make it stand out</image:title>
      <image:caption>From my session on The WordPress Marketplace in Context. I used the private photo to illustrate hw LEGO moved from wooden toys to plastic toys</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/98fdc82b-9d6d-48d2-92b1-13f930641a8d/cloudfest.1.digital.soverignty.rising.jpg</image:loc>
      <image:title>Blog - CloudFest 2026: The real changes are bigger than they appear - Make it stand out</image:title>
      <image:caption>Two topics stood out across almost every conversation: AI and digital sovereignty.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/bf0ce977-1e26-4d22-97e5-c6acd255a97d/cloudfest.26.presentation.2.jpg</image:loc>
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      <image:caption>A recurring question throughout the week: what happens to the open web under these shifts?</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/f297292d-0bd4-4263-8d47-a09d6f50fcdc/typo3.extensions.april.2026.png</image:loc>
      <image:title>Blog - CloudFest 2026: The real changes are bigger than they appear - Make it stand out</image:title>
      <image:caption>A screenshot of the TYPO3 extensions</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/95050ed0-b275-4270-8e33-895aafb1f21c/drupal.cms.2.0.now.available.png</image:loc>
      <image:title>Blog - CloudFest 2026: The real changes are bigger than they appear - Make it stand out</image:title>
      <image:caption>Drupal CMS 2.0 was released in January</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/3/from-change-fatigue-to-complexity-fatigue</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/df8c6409-a1ed-4fcd-9434-1d3201437d53/lunch.ham.feb.26.jpg</image:loc>
      <image:title>Blog - From change fatigue to complexity fatigue - Make it stand out</image:title>
      <image:caption>Lunch after the product managers peer group meeting in Hamburg. Morten Elvang joined us from Copenhagen as a guest speaker and Florian Keitgen from B13 was among the new participants in the group</image:caption>
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    <image:image>
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      <image:title>Blog - From change fatigue to complexity fatigue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/3/the-invisible-users</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
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      <image:title>Blog - The Invisible Users - Make it stand out</image:title>
      <image:caption>Tom Cranstoun to the lift with Janus Boye holding an advance copy of the new book: The Invisible Users</image:caption>
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    <lastmod>2026-04-03</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/7d9c28ec-8a8f-4395-9fb1-d777f38f06d4/adhd.ham.ee.q1.26.jpeg</image:loc>
      <image:title>Blog - Spoiler alert: AI is changing the employee experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-03-24</lastmod>
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    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
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      <image:caption>Jasmin Guthmann is VP Composable Consulting at Accenture Song and Board Member at MACH Alliance</image:caption>
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      <image:title>Blog - Emotional intelligence when it matters most - Make it stand out</image:title>
      <image:caption>The definition of emotional intelligence according to Jasmin Guthmann</image:caption>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
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      <image:caption>Rafaela Ellensburg is a Dutch content engineer</image:caption>
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      <image:title>Blog - Content engineering in ’26 - Make it stand out</image:title>
      <image:caption>An specific example of content engineering in practice in 2026 as shared by Rafaela</image:caption>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-24</lastmod>
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      <image:caption>Nina Dyrberg is a Behavioural Design Consultant based in Aarhus. This photo is from her lightning talk at the Boye Aarhus 25 conference. Photo: Roar Paaske</image:caption>
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      <image:title>Blog - The behavioural barriers to change - Make it stand out</image:title>
      <image:caption>A visual summary of the call as created by Nina Horstra</image:caption>
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    <lastmod>2026-04-10</lastmod>
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      <image:caption>Morten Lund is a Sr. Digital designer, Ph.D. currently working at Grundfos</image:caption>
    </image:image>
  </url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-29</lastmod>
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      <image:title>Blog - What digital leaders across Canada are saying about AI, experience, and sovereignty - Make it stand out</image:title>
      <image:caption>A packed room in Toronto</image:caption>
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      <image:title>Blog - What digital leaders across Canada are saying about AI, experience, and sovereignty - Make it stand out</image:title>
      <image:caption>Good times at our informal lunch before the peer group meeting started</image:caption>
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      <image:title>Blog - What digital leaders across Canada are saying about AI, experience, and sovereignty - Make it stand out</image:title>
      <image:caption>From Andrew Boardman’s interesting presentation design in the age of agents</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/3/day-with-digital-experience-leaders-in-toronto</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-13</lastmod>
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      <image:title>Blog - A Day with Digital Experience Leaders in Toronto - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/670cb9b3-b62d-4d25-bffb-ded155969b05/jimmys-coffee.joel.matt.march.2026.jpeg</image:loc>
      <image:title>Blog - A Day with Digital Experience Leaders in Toronto - Make it stand out</image:title>
      <image:caption>With Joel Varty at Jimmy’s Coffee</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/3/storytelling-ai-anxiety-who-owns-the-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-13</lastmod>
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      <image:title>Blog - Storytelling, AI Anxiety, and Who Owns the Experience - Make it stand out</image:title>
      <image:caption>Foggy downtown Toronto on a brisk March morning</image:caption>
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    <image:image>
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      <image:title>Blog - Storytelling, AI Anxiety, and Who Owns the Experience - Make it stand out</image:title>
      <image:caption>Coffee at Jimmy's with Matt McQueeny</image:caption>
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      <image:title>Blog - Storytelling, AI Anxiety, and Who Owns the Experience - Make it stand out</image:title>
      <image:caption>The CMS Experts / Digital Leaders group at Havas in Toronto</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/7c93c083-ee8e-405d-b377-d50b77427849/former-agility-office.march2026.jpeg</image:loc>
      <image:title>Blog - Storytelling, AI Anxiety, and Who Owns the Experience - Make it stand out</image:title>
      <image:caption>Former Agility CMS office at 490 Adelaide</image:caption>
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      <image:title>Blog - Storytelling, AI Anxiety, and Who Owns the Experience - Make it stand out</image:title>
      <image:caption>From the walk back to Union Station with Janus after the group meeting</image:caption>
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  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/3/conversations-ai-content-digital-leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-29</lastmod>
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      <image:title>Blog - Honest Conversations About AI, Content, and Digital Leadership - Make it stand out</image:title>
      <image:caption>Alka Tandan getting the conversation started on responsible AI</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/d1dc56e9-ea6a-4368-9ad1-7e3043f2f0a5/responsible.ai.framework.alka.march26.png</image:loc>
      <image:title>Blog - Honest Conversations About AI, Content, and Digital Leadership - Make it stand out</image:title>
      <image:caption>Responsible AI: an implementation-oriented overview by Alka Tandan</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/3/the-overlooked-value-of-unexpected-conversations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/95013d39-6d6d-4869-a990-9127e2af9c51/uk.digital.leaders.uncommon.holborn.feb26.jpg</image:loc>
      <image:title>Blog - The overlooked value of unexpected conversations - Make it stand out</image:title>
      <image:caption>Photo from our end-of-winter digital leaders peer group meeting in London. Matthew McQueeny wrote me about this in this post: The future is agentic. The magic is human</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/3/behaviour-is-habits</loc>
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    <lastmod>2026-03-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/16a9be80-04fc-43b6-9a43-33b016fe5894/ux.research.aarhus.march.2026.jpeg</image:loc>
      <image:title>Blog - 47% of our behaviour is driven by habits - Make it stand out</image:title>
      <image:caption>A group photo from the UX Rseearch peer group meeting held at Rambøll in Aarhus in March 2026</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/2/future-is-agentic-magic-is-human</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/95013d39-6d6d-4869-a990-9127e2af9c51/uk.digital.leaders.uncommon.holborn.feb26.jpg</image:loc>
      <image:title>Blog - The future is agentic. The magic is human - Make it stand out</image:title>
      <image:caption>Group photo from the morning with UK digital leaders</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/4d686734-8743-448f-a36f-07ceb1408bee/opti.london.feb.26.jpg</image:loc>
      <image:title>Blog - The future is agentic. The magic is human - Make it stand out</image:title>
      <image:caption>Hanging out at the Optimizely partners event in London. Left to right: Matthew McQueeny alongside the team from Altudo with Janaka Fernando, Harpreet Bushell and Una Verhoeven</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/dc124e26-c66f-4800-9f9e-466f8d994a44/opti.london.feb.26.slide.jpg</image:loc>
      <image:title>Blog - The future is agentic. The magic is human - Make it stand out</image:title>
      <image:caption>Peter Yeung, CIO at Optimizely, presenting at their partner event in London</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/2/a-day-in-london-revealed-about-relationships</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1772105282881-N6NHS06KXUZU745DOCX6/london.25.feb.dinner.2026.jpg</image:loc>
      <image:title>Blog - What a day in London revealed about relationships in our industry - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/3/product-operations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/8b4707fa-b0fa-4b8a-9322-dfb7dbe11438/Andrius-Knispelis.jpeg</image:loc>
      <image:title>Blog - Product operations in practice - Make it stand out</image:title>
      <image:caption>Andrius Knispelis is a Copenhagen-based product leeader</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/2/cms-experts-utrecht-recap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/05b07eca-565d-4c5d-865b-59b0b187c1f7/karel.v.utrecht.feb.2026.png</image:loc>
      <image:title>Blog - CMS Experts Utrecht recap: AI, content strategy, and agentic CMS in practice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/2/managing-content-design-teams-bookclub</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/71ae213c-f680-412b-b6d4-67f3c588bc5d/managing.content.design.teams.bookcover.jpg</image:loc>
      <image:title>Blog - How to build and lead content design teams with Melanie Seibert - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/2/leave-facebook-your-data</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-15</lastmod>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/ibexa-summit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/551f6f85-615f-42d5-8d2e-48b47b3112f2/bertrand.ibexa.summit26.keynote.jpg</image:loc>
      <image:title>Blog - Ibexa Summit 2026: exploring a European answer to marketing orchestration - Make it stand out</image:title>
      <image:caption>CEO Bertrand Maugain on stage for the opening keynote</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c6918ae1-5cec-41f1-982d-1d1c359e047e/ibexa.summit.orchestration.foundation.26.png</image:loc>
      <image:title>Blog - Ibexa Summit 2026: exploring a European answer to marketing orchestration - Make it stand out</image:title>
      <image:caption>The key updated positioning of Ibexa as an answer to the competitive landscape</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/70a5bb85-97af-4a99-aab4-8fa240a8e722/ibexa.summit.orchestra.jpg</image:loc>
      <image:title>Blog - Ibexa Summit 2026: exploring a European answer to marketing orchestration - Make it stand out</image:title>
      <image:caption>Besides the speakers, Ibexa had also arranged for a string quartet.on stage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/f1044af4-0cc9-4015-a74e-401ccddf9099/jb.isabel.brice.jpeg</image:loc>
      <image:title>Blog - Ibexa Summit 2026: exploring a European answer to marketing orchestration - Make it stand out</image:title>
      <image:caption>Isabel Giordano of Inforca and Brice Dunwoodie of CMSWire were the first guests in a conversation I hosted after the opening keynotes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/6806d0a7-ee2e-4387-997c-28c1ae67e9e6/bertrand.ibexa.summit.european.way.26.jpg</image:loc>
      <image:title>Blog - Ibexa Summit 2026: exploring a European answer to marketing orchestration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/2/ai-is-raising-expectations-more-than-reducing-effort</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/9e47eef1-5502-4183-836a-5fe76fe5647c/karelv.feb.2026.jpg</image:loc>
      <image:title>Blog - AI is raising expectations more than reducing effort - Make it stand out</image:title>
      <image:caption>From the informal get-together after our recent Benelux CMS Experts meeting held at the Karel V in Utrecht. From left: Rutger Plak (Crossphase), Sltan Semlali (Sitecore), Una Verhoeven (Altudo), Deniz Ergun (Bloomreach) and Janus Boye</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/2f3d7f02-e137-414d-beb9-b243839acdbd/helsinki.jan.2026.jpeg</image:loc>
      <image:title>Blog - AI is raising expectations more than reducing effort - Make it stand out</image:title>
      <image:caption>Thanks to Markus Backman at CHAOS for hosting us. What you can’t see here is that it was snowy and -15 degrees Celsius outside. Still, a few of the members biked back and forth to the meeting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/15160bdd-2b14-42c3-8de4-8ce918067da3/cms.experts.typo3.jan.2026.jpg</image:loc>
      <image:title>Blog - AI is raising expectations more than reducing effort - Make it stand out</image:title>
      <image:caption>Thanks to everyone who joined us at TYPO3 HQ in Düsseldorf.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/64bd7a89-a819-4a25-9697-0754e14f1732/nkt.cph.q1.2026.jpeg</image:loc>
      <image:title>Blog - AI is raising expectations more than reducing effort - Make it stand out</image:title>
      <image:caption>A selfie by Thorsten Jonas from the Copenhagen design leaders meeting held a few weeks ago</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/2/hypercreative-with-ai-until-it-forgets-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1737308016986-4RA29RIE3LESNF2RRMMT/christopher-justice.jpg</image:loc>
      <image:title>Blog - Hypercreative with AI, until it forgets you - Make it stand out</image:title>
      <image:caption>Chris Justice is a Portugal based technology leader and long time part of our extended community</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/d589a65c-8301-4c08-9b75-4ec2386e6dc4/open.ai.chatgpt.export.jpeg</image:loc>
      <image:title>Blog - Hypercreative with AI, until it forgets you - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/1/know-your-content-better-than-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-30</lastmod>
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      <image:title>Blog - Why You Need to Know Your Content Better Than AI - Make it stand out</image:title>
      <image:caption>Marc Salvatierra on stage at CMS Kickoff 26, where he gave a popular presentation titled: Beyond Schemas: How Conceptual Content Modeling Prepares You for an AI-Driven Future</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/1/websites-work-until-dont</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-10</lastmod>
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      <image:title>Blog - Websites That Work Perfectly - Until They Don't - Make it stand out</image:title>
      <image:caption>Tom Cranstoun as seen on stage at CMS Summit 25</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/1/documentation-in-open-source</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-20</lastmod>
    <image:image>
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      <image:title>Blog - Documentation in open source projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/1/kontentai-wins-cmsidol-again</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2026-01-18</lastmod>
    <image:image>
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      <image:title>Blog - CMS Idol 2026: Kontent.ai wins by tackling the work teams actually dread - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/3194634e-6a80-456c-9744-bad342600559/cmsidol26.kickoff.win.jpg</image:loc>
      <image:title>Blog - CMS Idol 2026: Kontent.ai wins by tackling the work teams actually dread - Make it stand out</image:title>
      <image:caption>Olga and Lukas from Kontent.ai posing with judges Karla Santi and Matt McQueeny alongside CMS Idol host Matt Garrepy from CMS Critic</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/1/ai-prompt-is-not-product-demo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-20</lastmod>
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      <image:title>Blog - An AI prompt is not a product demo in 2026 - Make it stand out</image:title>
      <image:caption>Mathias in action presenting his live demo at the CMS Idols contest at CMS Kickoff 26</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/27ac5d5d-8161-43e1-b673-b6da3a784361/ai.prompts.ahead.v2.png</image:loc>
      <image:title>Blog - An AI prompt is not a product demo in 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/1/analyst-reports-are-useful-snapshots-of-the-market</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1768254890613-HDCAYCROZLLC8K6MUIWX/matt.garrepy.cmssummit25.jpeg</image:loc>
      <image:title>Blog - Analyst reports are useful snapshots of the market - Make it stand out</image:title>
      <image:caption>Matt Garrepy from CMS Critic are among the industry analysts joining CMS Kickoff 26</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/1/the-green-tech-myth-gerry-mcgovern-on-ai-data-centres-and-the-cost-to-the-planet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1767444676753-SARGY3DFDGR0CIR2Y1QI/99-th-day.webp</image:loc>
      <image:title>Blog - The “Green Tech” Myth: Gerry McGovern on AI, Data Centres, and the Cost to the Planet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2026/1/top-five-articles-from-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/8fcbef6c-cf86-4dc4-b771-12695847b1bf/greg.dunlap.2025.jpg</image:loc>
      <image:title>Blog - Top Five Articles From 2025 - Make it stand out</image:title>
      <image:caption>Greg Dunlap published Designing Content Authoring Experiences during 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/431bf4e9-4bb9-48fb-8af4-c40b34eb7eb5/Akshat-kharbanda.2025.jpeg</image:loc>
      <image:title>Blog - Top Five Articles From 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1728406222628-ZYYNGJPSSJ5WH69DU3QU/sven-ditz.jpg</image:loc>
      <image:title>Blog - Top Five Articles From 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/fb83ee31-729e-4363-8bcd-64bdd0bc62e1/martin.michalik.cmsconnect25.jpeg</image:loc>
      <image:title>Blog - Top Five Articles From 2025 - Make it stand out</image:title>
      <image:caption>Martin Michalik from Kontent.ai also made it to Montreal in August where he presented on agentic CMS at the annual CMS Connect 25 conference</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1698605296950-5TICIFB310YDZ86F97JH/philip-morley.jpg</image:loc>
      <image:title>Blog - Top Five Articles From 2025 - Make it stand out</image:title>
      <image:caption>Philip Morley is an Aarhus-based ex-advertising copywriter and creative director turned workshop facilitator and change-messaging specialist</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/fbae3ca2-7a07-45ca-b853-ca1aa6adfb7e/hamburg.collab.2025.group.jpg</image:loc>
      <image:title>Blog - Top Five Articles From 2025 - Make it stand out</image:title>
      <image:caption>Our annual collab meeting returned to Hamburg in late November this time hosted by our friends at adesso.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/12/books-that-slowed-me-down-in-a-year-that-moved-too-fast</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-12-31</lastmod>
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      <image:title>Blog - Books that slowed me down in a year that moved too fast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
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    <loc>https://www.boye-co.com/blog/2025/12/the-end-of-website-traffic-is-already-here-what-are-you-doing-about-it</loc>
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    <lastmod>2025-12-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1b6b928d-5990-4404-bdf8-73c2042d02df/joerg.schaeffer.2025.jpeg</image:loc>
      <image:title>Blog - The end of website traffic is already here. What are you doing about it? - Make it stand out</image:title>
      <image:caption>Jörg Schäffer is a long-time part of our community and also leads our product management groups in Germany and Switzerland</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/f5cd50e2-cc23-49a1-a970-067e868a6112/geo.replaces.seo.dec.25.joerg.png</image:loc>
      <image:title>Blog - The end of website traffic is already here. What are you doing about it? - Make it stand out</image:title>
      <image:caption>A slide from the presentation - click to expand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/e972a61f-639a-4177-a69d-5b7905bb3f5a/ai.platforms.replacing.search.dec.25.png</image:loc>
      <image:title>Blog - The end of website traffic is already here. What are you doing about it? - Make it stand out</image:title>
      <image:caption>A slide from the presentation - click to expand</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/12/the-decline-of-western-cms-rebuild-moment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1737308016986-4RA29RIE3LESNF2RRMMT/christopher-justice.jpg</image:loc>
      <image:title>Blog - The Decline of Western CMS (Part III): Why We Are at a Rebuild Moment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/fc4cd932-398e-4785-9602-1b629c8c5907/chat.gpt.seo.improvements.cj.png</image:loc>
      <image:title>Blog - The Decline of Western CMS (Part III): Why We Are at a Rebuild Moment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/12/sustainable-ux-whats-next</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1766388755311-2T67NVITUXV1IKZZXBPD/jane.goodall.quote.sux.2026.png</image:loc>
      <image:title>Blog - Sustainable UX in 2026: what’s next? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/12/ai-without-governance-is-a-liability-not-an-advantage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1737308016986-4RA29RIE3LESNF2RRMMT/christopher-justice.jpg</image:loc>
      <image:title>Blog - AI Without Governance Is a Liability, Not an Advantage - Make it stand out</image:title>
      <image:caption>Christopher is a technology leader with extensive hands-on experience in building, managing, and marketing enterprise software and consulting services</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/d0bcb483-8af0-4ebf-b9e4-acebdd35e3d8/lsba.certificate.chris.justice.jpeg</image:loc>
      <image:title>Blog - AI Without Governance Is a Liability, Not an Advantage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/12/introducing-open-source-cms-26-a-new-european-conference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1766058591227-ZY5BU3M6PVOTZ9H3PIIA/aarhus25.practitioners.jpeg</image:loc>
      <image:title>Blog - Introducing Open Source CMS 26: A new European conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/acc7d5d3-971b-4892-88cd-d9270aea1fdc/utrecht.2025.jpeg</image:loc>
      <image:title>Blog - Introducing Open Source CMS 26: A new European conference - Make it stand out</image:title>
      <image:caption>Utrecht is a charming city, which has previously hosted Boye group meetings</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/aa2bfbdb-4219-4b2f-837d-a3aa6945f869/thomas.dugaro.a25.jpeg</image:loc>
      <image:title>Blog - Introducing Open Source CMS 26: A new European conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/12/making-space-for-perspectives-we-do-not-always-hear</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/0ed9541a-4299-4d99-9aaf-eb76ba5b22aa/he.connect25.dinner.jpeg</image:loc>
      <image:title>Blog - Making space for perspectives we do not always hear - Make it stand out</image:title>
      <image:caption>A group photo at the HE Connect 25 conference dinner</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/8c10adef-d562-4fbd-93c9-b4c8bb1ea007/boye25.town.hall.debate.jpeg</image:loc>
      <image:title>Blog - Making space for perspectives we do not always hear - Make it stand out</image:title>
      <image:caption>Leading the Town Hall debate at the Boye Aarhus 25 conference - the last conference session of the year</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/12/hamburg-collab-meeting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/fbae3ca2-7a07-45ca-b853-ca1aa6adfb7e/hamburg.collab.2025.group.jpg</image:loc>
      <image:title>Blog - Hamburg 2025 collab meeting: designing for humans, agents and everything in between - Make it stand out</image:title>
      <image:caption>A big group at Adesso HQ very centrally in Hamburg for our annual collaboration meeting held on November 20, 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/b767d20b-2247-4771-a8a2-5b763d60fbce/marc.schneider.cognigy.ham2025.jpg</image:loc>
      <image:title>Blog - Hamburg 2025 collab meeting: designing for humans, agents and everything in between - Make it stand out</image:title>
      <image:caption>Cognigy offered an agentic AI platform for customer experiences</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c79f0660-8dce-4361-8b18-5a0bfadff8d1/florian.ham.end.of.2025.jpg</image:loc>
      <image:title>Blog - Hamburg 2025 collab meeting: designing for humans, agents and everything in between - Make it stand out</image:title>
      <image:caption>Florian Keitgen from B13 give a brief update on accessibility at the Hamburg 2025 Collab session</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1765190208444-BJ44H3H8IUMKG5Q8ER3I/rieke.umbrac.hamburg.collab.25.jpg</image:loc>
      <image:title>Blog - Hamburg 2025 collab meeting: designing for humans, agents and everything in between - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c9b83809-5f36-4382-8ba1-3ac809c67229/umbraco.core.values.2025.png</image:loc>
      <image:title>Blog - Hamburg 2025 collab meeting: designing for humans, agents and everything in between - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/373c461c-deba-4003-9d5e-006999958f20/svenja.loves.citizens.jpg</image:loc>
      <image:title>Blog - Hamburg 2025 collab meeting: designing for humans, agents and everything in between - Make it stand out</image:title>
      <image:caption>Svenja Wiegemann from the City of Hamburg sharing her key message on stage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c9b87d53-25fd-4608-a8c9-51e2ed489395/anja.dataport.sh.ham.2025.jpg</image:loc>
      <image:title>Blog - Hamburg 2025 collab meeting: designing for humans, agents and everything in between - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/e6a0e008-a7dc-4ceb-b928-8fbb10f221a7/adi.choose.culture.ham.2025.png</image:loc>
      <image:title>Blog - Hamburg 2025 collab meeting: designing for humans, agents and everything in between - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/4210e278-0a56-4429-82f0-ae1c987a60b3/hertje.baking.ham.2025.jpg</image:loc>
      <image:title>Blog - Hamburg 2025 collab meeting: designing for humans, agents and everything in between - Make it stand out</image:title>
      <image:caption>Hertje sharing some context for the design of gingerbread things</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c3928bf5-dfc7-4b98-8f75-088ca2e95d14/florian.ham.collab.25.music.jpg</image:loc>
      <image:title>Blog - Hamburg 2025 collab meeting: designing for humans, agents and everything in between - Make it stand out</image:title>
      <image:caption>Florian Gentsch-Lanwer joined for some very enjoyable live music after all the presentations</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/12/designing-for-belonging</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/671f7852-b5fa-4146-bbfe-ea75dfbe00ca/antonia.fedder.sitting.2025.jpg</image:loc>
      <image:title>Blog - Designing for Belonging: The New Competitive Edge for Modern Organisations - Make it stand out</image:title>
      <image:caption>Antonia Fedder is a Hamburg-based design leader and hosted our recent member’s call on The Business of Belonging.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/12/amsterdam-collab-meeting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/a37244d3-103b-4118-8f34-8bcc99e12da4/David.Wieland.2025.jpeg</image:loc>
      <image:title>Blog - Amsterdam 2025 collab meeting: Accessibility, structure and AI without the hype - Make it stand out</image:title>
      <image:caption>David Wieland is UX Design Team Lead at ABN AMRO Bank</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/10702a7d-85bd-46bb-9b51-7cca39755721/Victor.Pikula.2025.jpeg</image:loc>
      <image:title>Blog - Amsterdam 2025 collab meeting: Accessibility, structure and AI without the hype - Make it stand out</image:title>
      <image:caption>Victor Pikula works as Director, Customer Success Engineering at GitHub</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/f4d4d0eb-a948-46eb-ba75-af8398e71951/Irina.Bischof.2025.jpeg</image:loc>
      <image:title>Blog - Amsterdam 2025 collab meeting: Accessibility, structure and AI without the hype - Make it stand out</image:title>
      <image:caption>Irina Bischof is Senior Product Manager at Elsevier</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/5eda448f-b57c-46b8-9653-09591b99b693/janus.jeroen.kentico.socks.ams.2025.jpg</image:loc>
      <image:title>Blog - Amsterdam 2025 collab meeting: Accessibility, structure and AI without the hype - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/11/t3con25-insights</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/5d65908e-ce34-409e-9204-2aa3fb44c466/jb.t3con25.jpg</image:loc>
      <image:title>Blog - How TYPO3 can lead by embracing clarity, speed and market insight - Make it stand out</image:title>
      <image:caption>© Markus Luigs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/568b0244-5454-4379-b029-bbd0da1dd181/benni.keynote.t3con25.jpeg</image:loc>
      <image:title>Blog - How TYPO3 can lead by embracing clarity, speed and market insight - Make it stand out</image:title>
      <image:caption>A packed room for the TYPO3 v14 release presentation by Benni Mack</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/11/ai-took-the-ux-research-job-to-the-next-level</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1772182028106-79YO9PZGNE65CYGJX6AT/ux.research.peer.group.nov.2025.gif</image:loc>
      <image:title>Blog - AI took the UX research job – to the next level - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/11/a-huge-thank-you-to-our-2025-conference-partners</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1764148183508-QSB6UUR318U23D75AFF1/2025.boye.conference.partners.jpeg</image:loc>
      <image:title>Blog - A huge thank you to our 2025 conference partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/11/congrats-to-pugpig-winners-of-the-2025-small-feature-award</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/a976e0d6-8abb-401e-ba26-5ed171e7acc2/jon.marks.boye.aarhus25.small.feature.winner.jpeg</image:loc>
      <image:title>Blog - Congrats to Pugpig – winners of the 2025 Small Feature Award - Make it stand out</image:title>
      <image:caption>Jon Marks, Chief Technology Officer at Pugpig won the 2025 Small Feature Award held at the Boye Aarhus 25 conference. Photo: Roar Paaske</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/2ea32f4d-9193-4f17-8aaa-05a8d647e050/pugpig.app.secret.menu.small.feature.2025.jpg</image:loc>
      <image:title>Blog - Congrats to Pugpig – winners of the 2025 Small Feature Award - Make it stand out</image:title>
      <image:caption>A screenshot of the secret menu to test if the ads are really working as intended</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1763965892179-0PMEB7395JADC1P3N2BL/small.feature.award.25.crowd.jpeg</image:loc>
      <image:title>Blog - Congrats to Pugpig – winners of the 2025 Small Feature Award - Make it stand out</image:title>
      <image:caption>The 2024 judges were Jeffrey A. "jam" McGuire, Martin Michael Frederiksen and Shannon Mølhave. Photo: Roar Paaske</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/8abbdcd5-e14b-4aa0-a349-398933c858f1/small.feature.award.25.jury.winner.jpeg</image:loc>
      <image:title>Blog - Congrats to Pugpig – winners of the 2025 Small Feature Award - Make it stand out</image:title>
      <image:caption>From left to right: Janus Boye, Shannon Mølhave, Jeffrey A. "jam" McGuire, Jon Marks and Martin Michael Frederiksen. Photo: Roar Paaske</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/11/what-a-week-in-aarhus</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1762606051654-536S5WYUL7VTB0TQM48G/jb.welcome.boye25.jpg</image:loc>
      <image:title>Blog - What a week in Aarhus! - Make it stand out</image:title>
      <image:caption>From the Wednesday morning opening. Photo: Roar Paaske</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/b39e3082-7e4b-4b3b-880b-7e720ebb761b/project.mgmt.track.boye25.jpg</image:loc>
      <image:title>Blog - What a week in Aarhus! - Make it stand out</image:title>
      <image:caption>Which activities and actions really ruins your projects? A highly interactive session on the project management track. Photo: Roar Paaske</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/d2fb2c9c-346a-44a7-9dbf-fbfb82742c39/alphorn.boye25.jpg</image:loc>
      <image:title>Blog - What a week in Aarhus! - Make it stand out</image:title>
      <image:caption>Thanks to Jam for bringing the alphorn to the lightning talks. Photo: Roar Paaske</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/11/from-monks-to-machines-reflections-from-the-cambridge-2025-summit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/03c8834e-ff23-474b-b931-1daded74223c/cambridge.summit25.old.schools.jpg</image:loc>
      <image:title>Blog - From Monks to Machines: Reflections from the Cambridge 2025 Summit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/814ba2d6-2f14-4631-9b56-18393c55e6b4/pjj.cambridge.2025.jpeg</image:loc>
      <image:title>Blog - From Monks to Machines: Reflections from the Cambridge 2025 Summit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/10/sanity-wants-to-take-cms-from-bottleneck-to-hub</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c7fd1f8b-bab5-4552-83bf-ce550c27f9ed/herbert.cuba-garcia.2025.jpeg</image:loc>
      <image:title>Blog - Sanity wants to take CMS from bottleneck to hub - Make it stand out</image:title>
      <image:caption>Hertbert is Tech Director at Umain and also attended CMS Kickoff 25</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/be4c282a-b18a-45b4-9aa2-3ae9f5e05e46/sanity.conf.nyc20205.photo.jpeg</image:loc>
      <image:title>Blog - Sanity wants to take CMS from bottleneck to hub - Make it stand out</image:title>
      <image:caption>In this panel on automation through AI agents and functions, the conversation was around AI-driven workflows that transform the everyday, with live demonstrations of agents and functions that improve editorial creativity, team collaboration, and end-user experiences. Or as they said: How automation at the micro level has macro impact.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/10/when-it-works-here-but-not-there-why-global-websites-fail-in-china</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1730144594812-8STAP2ABDTPRFFOADRG9/marta-cukierman.jpg</image:loc>
      <image:title>Blog - When It Works Here But Not There: Why Global Websites Fail in China - Make it stand out</image:title>
      <image:caption>Marta Cukierman is co-founder of StreamX and one of our innovative members from Poland</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/10/the-strategic-value-of-overthinking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/b03f082d-17f7-4d10-97af-8ac7a42d704e/hertje.brodersen.photo.jpeg</image:loc>
      <image:title>Blog - The strategic value of overthinking - Make it stand out</image:title>
      <image:caption>Photo credit: Shixin Liang</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/9/content-for-moments-that-matter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/b8a6ac85-cce0-465d-9066-bd6fae3b4a99/sara.faye.green.nyc.sep.25.jpg</image:loc>
      <image:title>Blog - Content for moments that matter - Make it stand out</image:title>
      <image:caption>Sara presented at our NYC healthcare content leaders peer group meeting held in September</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/d1721924-346a-47c4-8bb3-aa48d854d0ca/ignite.content.standards.jpeg</image:loc>
      <image:title>Blog - Content for moments that matter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/36b61987-9e64-4852-9703-f2da1736e168/ignite.content.style.jpeg</image:loc>
      <image:title>Blog - Content for moments that matter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/9/the-rise-of-agentic-cms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/fb83ee31-729e-4363-8bcd-64bdd0bc62e1/martin.michalik.cmsconnect25.jpeg</image:loc>
      <image:title>Blog - The rise of Agentic CMS - Make it stand out</image:title>
      <image:caption>Photo from the CMS Connect 25 conference in Montreal where Martin Michalik gave a brief presentation on The Rise of Agentic CMS: How AI Agents Are Redefining Content Management</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/09686583-4c62-4a14-afac-0dd097073003/ai.agent.martin.michalik.sep.25.png</image:loc>
      <image:title>Blog - The rise of Agentic CMS - Make it stand out</image:title>
      <image:caption>A simplified illustration of how an AI agents work based on LLM, instructions and tools</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/07283653-244f-4fa0-8f0b-a5f690fbf4f4/state.of.cms.2025.mm.kontent.ai..png</image:loc>
      <image:title>Blog - The rise of Agentic CMS - Make it stand out</image:title>
      <image:caption>The marketplace for CMS in 2025 is a confusing one. Illustration by Martin Michalik</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/fd7182f0-da19-4d51-967e-eb207a71c0f8/ai.cms.timeline.martin.m.sep.25.png</image:loc>
      <image:title>Blog - The rise of Agentic CMS - Make it stand out</image:title>
      <image:caption>Martin shared this timeline, which shows the impact AI is having on CMS. From impacting manual content creating, augmenting it and now making autonomous content management possible</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1c88fdb3-c4d9-4789-bbab-8790a4d378a2/agentic.cms.content.audit.png</image:loc>
      <image:title>Blog - The rise of Agentic CMS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/9/more-questions-than-answers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/6cf4e673-2d8b-4277-835d-7fd61115c9ce/ux.research.sep.25.launch.jpg</image:loc>
      <image:title>Blog - More questions than answers - Make it stand out</image:title>
      <image:caption>A packed room at the Royal Library of Denmark in Aarhus earlier this month for our UX research peer group kickoff</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/e862fff4-c6fe-43f5-92bc-15c2169aab1f/ux.research25.launch.screen.jpg</image:loc>
      <image:title>Blog - More questions than answers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/28c2f83a-377c-4a73-9349-476794b1cde5/kb.library.garden.sep25.jpg</image:loc>
      <image:title>Blog - More questions than answers - Make it stand out</image:title>
      <image:caption>The impressive indoor library garden at The Rouyal Library of Aarhus</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/8/what-do-you-do</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1698605296950-5TICIFB310YDZ86F97JH/philip-morley.jpg</image:loc>
      <image:title>Blog - Can you answer this question? (Careful, your mum is listening) - Make it stand out</image:title>
      <image:caption>Philip Morley is an Aarhus/-based change messaging specialist</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/8/canadian-agility-wins-big-with-ai-at-cms-idol-2025-in-montral</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/95548c22-5dc4-44f4-89e9-52299c5f9646/cmsidol25.montreal.jpeg</image:loc>
      <image:title>Blog - Canadian Agility wins big with AI at CMS Idol 2025 in Montréal - Make it stand out</image:title>
      <image:caption>A pleasantly surprised and happy Joel Varty from Agility seen sitting in the middle of the photo surrounded by the CMS Idol 25 judges and hosts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1b01e70f-964f-45fb-a644-3bb591b183fc/joel.varty.action.cmsidol.mtl.25.jpg</image:loc>
      <image:title>Blog - Canadian Agility wins big with AI at CMS Idol 2025 in Montréal - Make it stand out</image:title>
      <image:caption>A very concentrated Joel Varty in action showing his winning demo at the CMS Idol 2025 contest held in Montreal in the beginning of August</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/year-of-agents-new-book-principles-of-building-ai-agents</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1753856636689-BHZS60PLH6PW48T0YMLS/sam.bhagwat.2025.jpeg</image:loc>
      <image:title>Blog - The year of agents: A new book shares the principles of how to build them - Make it stand out</image:title>
      <image:caption>Sam Bhagwat is the author of multiple books and also a co-founder at Gatsby. Now he is building mastra, the typescript framework for building ai agents</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/0a3c0055-5bc3-4f78-bff3-a289eee7c59f/book.principles.of.building.ai.agents.jpeg</image:loc>
      <image:title>Blog - The year of agents: A new book shares the principles of how to build them - Make it stand out</image:title>
      <image:caption>Principles of Building AI Agents came out in the 2nd edition in May</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/7/how-to-get-found-on-chatgpt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1728406222628-ZYYNGJPSSJ5WH69DU3QU/sven-ditz.jpg</image:loc>
      <image:title>Blog - How to get found on ChatGPT - Make it stand out</image:title>
      <image:caption>Sven Ditz is CEO at sitegeist media solutions in Hamburg, Germany and in a recent members call he shared his insights on digital marketing in the post search era</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/58333fc8-04c8-4157-8c04-2c6f352bc1e1/laptop.bag.chatgpt.sven.ditz.sitegeist.png</image:loc>
      <image:title>Blog - How to get found on ChatGPT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/7b094629-0cfc-469a-b94c-860f4fd60fc5/seo.vs.geo.sven.ditz.sitegeist.png</image:loc>
      <image:title>Blog - How to get found on ChatGPT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/7/5-takeaways-from-glasgow-digital-leaders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/27291920-4a9c-4a83-a33e-802e014811fe/object.oriented.website.glasgow.jpg</image:loc>
      <image:title>Blog - 5 takeaways from Glasgow digital leaders 2025 summer meeting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/6/looking-around-the-corner-together-at-web-summer-camp-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/af530a24-ae73-4d46-b8be-54978829f3dd/ivo.wsc.25.jpeg</image:loc>
      <image:title>Blog - Looking around the corner together at Web Summer Camp 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/dac49785-7da5-4038-a47a-6eea97a5c225/mary.sandberg.jb.wsc.25.jpeg</image:loc>
      <image:title>Blog - Looking around the corner together at Web Summer Camp 2025 - Make it stand out</image:title>
      <image:caption>With Mary Sandberg from Novo, who joined us for an opening workshop thinking big about strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/77b537fc-1270-4f52-a7d8-a89ebd48d078/gavin.wsc.25.jpeg</image:loc>
      <image:title>Blog - Looking around the corner together at Web Summer Camp 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/8dc5beb8-5c99-4983-b108-d5748b5a9d44/group.work.wsc.25.jpeg</image:loc>
      <image:title>Blog - Looking around the corner together at Web Summer Camp 2025 - Make it stand out</image:title>
      <image:caption>Group discussions were as usual a good way to make the learning stick</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/6/the-early-days-of-web-content-authoring</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1750833234842-SR1XGR2WAIURPLE67QTS/pemberton.25.web.content.authoring.png</image:loc>
      <image:title>Blog - The early days of web content authoring - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/6/five-hard-truths-about-ai-in-healthcare-content-and-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/431bf4e9-4bb9-48fb-8af4-c40b34eb7eb5/Akshat-kharbanda.2025.jpeg</image:loc>
      <image:title>Blog - Five hard truths about AI in healthcare content and marketing - Make it stand out</image:title>
      <image:caption>Akshat Kharbanda is a London-based digital leader working at Novo Nordisk</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/6/what-a-difference-a-year-makes-for-the-adobe-universal-editor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1749370479685-KU77PVGTZUBYDYF2KWQ7/tom.cranstoun.2025.jpg</image:loc>
      <image:title>Blog - What a difference a year makes for the Adobe Universal Editor - Make it stand out</image:title>
      <image:caption>Tom Cranstoun on stage at CMS Summit 25 in Frankfurt</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/6/best-practices-for-adopting-a-secure-agentic-process-automation-setup</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/9030a124-bf1f-45b3-a2ba-b1c9474dca5d/gurdeep.singh.2025.JPG</image:loc>
      <image:title>Blog - Best Practices for Adopting a Secure Agentic Process Automation Setup - Make it stand out</image:title>
      <image:caption>Gurdeep Singh works at insurance firm Tryg and is an active member of our automation and robotics community</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/d838a31c-3e0a-499e-be73-4f49a8d30d3d/coats.model.png</image:loc>
      <image:title>Blog - Best Practices for Adopting a Secure Agentic Process Automation Setup - Make it stand out</image:title>
      <image:caption>An illustration of the COATS model with Collaborators at the top of the pyramid</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/5/react-bricks-wins-european-cms-idol-25</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/f0c995f6-46e5-4265-bfe8-3a34175c838f/CMS-Idol-Logo.png</image:loc>
      <image:title>Blog - React Bricks wins European CMS Idol 25 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/25415c40-337c-4f84-93f5-27a31af191e0/matteo.react.bricks.cms.idol25.demo.jpg</image:loc>
      <image:title>Blog - React Bricks wins European CMS Idol 25 - Make it stand out</image:title>
      <image:caption>Matteo Frana from React Bricks during his live demo at the European CMS Idols 2025. Photo: Marta Cukierman</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/b6b796bf-1365-4e48-aeb5-15e9e0d8e3dc/matteo.react.bricks.cmssummit25.idols.jpg</image:loc>
      <image:title>Blog - React Bricks wins European CMS Idol 25 - Make it stand out</image:title>
      <image:caption>Matteo in action during his winning CMS Idol 25 live demo. Photo: Marta Cukierman</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/4124e637-226a-41d8-b8ad-c11102c5f4d9/React-Bricks-Editor-1.png</image:loc>
      <image:title>Blog - React Bricks wins European CMS Idol 25 - Make it stand out</image:title>
      <image:caption>A screenshot of the visual editor in React Bricks which Matteo showed as a part of his live demo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1748104125031-4RKR86TBXNH6KJU9W9D5/cmssummit25.idols.judges.winner.jpg</image:loc>
      <image:title>Blog - React Bricks wins European CMS Idol 25 - Make it stand out</image:title>
      <image:caption>From left to right: Janus Boye, Matt McQueeny, Matt Garrepy, Matteo Frana, Baddy Sonja, Ivo Lukac and Jam. Photo: Marta Cukierman</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/5/how-to-leave-the-doubt-and-excuses-behind</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/859c31d5-6da3-4bc1-8052-ca90749ff346/if.there.is.a.wiil.book.jasmin.cover.jpg</image:loc>
      <image:title>Blog - How to leave the doubt and excuses behind - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/fa29fd41-0f17-421b-925e-f207b47f7e54/jasmin.janus.cmssummit25.png</image:loc>
      <image:title>Blog - How to leave the doubt and excuses behind - Make it stand out</image:title>
      <image:caption>I was lucky enough to hear a bit more from Jasmin the CMS Summit 25 conference in Frankfurt, where she did the conference opening.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/4/why-ive-joined-the-cms-experts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/56d7dd49-5a5b-4510-a961-b328fb1ee998/briana.sim.2025.jpeg</image:loc>
      <image:title>Blog - Why I've joined the CMS Experts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/4/content-is-king-ux-is-scepter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/8cc2e91b-456d-4655-baf4-6b713f228767/shannon.m%C3%B8lhave.2025.jpg</image:loc>
      <image:title>Blog - Content is King, but UX is the Scepter - Make it stand out</image:title>
      <image:caption>Shannon Mølhave is Senior UX Designer at Stibo Systems in Aarhus and also an active member in our Aarhus user experience peer group</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/4/building-trust-humans-agentic-process-automation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/9030a124-bf1f-45b3-a2ba-b1c9474dca5d/gurdeep.singh.2025.JPG</image:loc>
      <image:title>Blog - Lessons from The Terminator: Building Trust Between Humans and Agentic Process Automation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/4/single-use-food-packaging-good-for-environment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/0a42f3ea-30bc-4a27-bde7-2d68fc6e7e72/jonathan.healey.2025.jpeg</image:loc>
      <image:title>Blog - Single use food packaging. Good for the environment? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/4/digital-sovereignty-bringing-data-back-to-europe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/a9450126-79dd-4457-b6db-7b6234f95760/mathias.bolt.lesniak.kickoff25.png</image:loc>
      <image:title>Blog - Digital sovereignty - bringing data back to Europe is not enough - Make it stand out</image:title>
      <image:caption>Mathias Bolt Lesniak from the TYPO3 project as seen on stage at CMS Kickoff 25</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/4/introducing-a-new-networking-book-from-workout-to-last-call</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/2e6d4712-e5cb-41fa-a769-6bffbb8c1fed/From+Workout+to+Last+Call+-+bookcover.jpeg</image:loc>
      <image:title>Blog - Introducing a new networking book: From Workout to Last Call - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/240a1272-81f7-4c21-9be0-1d74e0188080/paul.abdool.2025.jpeg</image:loc>
      <image:title>Blog - Introducing a new networking book: From Workout to Last Call - Make it stand out</image:title>
      <image:caption>Canadian network expert Paul Abdool is due out soon with his new book titled: “From Workout to Last Call.” Paul also leads our Canadian peer groups</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/cf634d6a-59c9-42f4-b578-25da92586d6e/morning.yoga.beach.paul.abdool.networking.png</image:loc>
      <image:title>Blog - Introducing a new networking book: From Workout to Last Call - Make it stand out</image:title>
      <image:caption>A key networking moment - Paul Abdool enjoying morning yoga on the beach at a past event</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/50bd17fe-e835-4155-bcf4-6a6ba1acd318/paul.networking.bar.book.2025.png</image:loc>
      <image:title>Blog - Introducing a new networking book: From Workout to Last Call - Make it stand out</image:title>
      <image:caption>Paul Abdool networking in a hotel bar while at an event. The book also covers how your body language impact networking and how you invite people into the conversation</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/4/recap-of-vancouver-cms-experts-kickoff</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/56d7dd49-5a5b-4510-a961-b328fb1ee998/briana.sim.2025.jpeg</image:loc>
      <image:title>Blog - Recap of Vancouver CMS Experts kickoff - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/bca6efc2-f221-4958-a7b2-48c28c786fd5/jodie.delore.translink.03.2025.jpg</image:loc>
      <image:title>Blog - Recap of Vancouver CMS Experts kickoff - Make it stand out</image:title>
      <image:caption>This presentation led to a very insightful discussion on translations, including drawbacks on relying on AI, budgetary constraints and much more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/05c9939e-08d6-42b5-a1cc-e2476f89b9cf/TELUS.garden.2025.jpeg</image:loc>
      <image:title>Blog - Recap of Vancouver CMS Experts kickoff - Make it stand out</image:title>
      <image:caption>TELUS garden is an impressive place to visit</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/b20322dc-18bd-4b3d-8c83-88c32fbf5434/simplicity.march.madness.2025.jpg</image:loc>
      <image:title>Blog - Recap of Vancouver CMS Experts kickoff - Make it stand out</image:title>
      <image:caption>At the end of my presentation, I did a very brief mention of the ongoing DXP/CMS March Madness contest. These votes helped bring us to the seminals!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/d3dd8751-d643-4304-9021-696fd2b26abb/melissa.breker.2025.stuck.jpg</image:loc>
      <image:title>Blog - Recap of Vancouver CMS Experts kickoff - Make it stand out</image:title>
      <image:caption>Melissa Breker in action with her memorable talking points</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/445e0797-7e2b-448d-a007-0a0129caae93/jp.talk.vancouver.march.jpeg</image:loc>
      <image:title>Blog - Recap of Vancouver CMS Experts kickoff - Make it stand out</image:title>
      <image:caption>A packed room listening to JP talk about AI, automation and more</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/3/storyblok-and-accessibility-progress-pains-and-plans</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/10f28963-9ef8-47b2-b5ff-908dda863550/josefine.schaefer.2024.jpeg</image:loc>
      <image:title>Blog - Storyblok and accessibility - progress, pains and plans - Make it stand out</image:title>
      <image:caption>Josefine Schaefer works as Accessibility Engineer at Storyblok and recently shared her progress in a members’ call</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/d49bf869-2591-4ae3-92ae-455a2e818790/storyblok.component.accessible.png</image:loc>
      <image:title>Blog - Storyblok and accessibility - progress, pains and plans - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/3/bridging-open-source-enterprise-aem-composability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1739209129770-IUBC1I2GJ72GRDMU1QVM/tom-cranstoun.jpg</image:loc>
      <image:title>Blog - Bridging Open Source &amp;amp; Enterprise - AEM, Composability, and the Future of DXPs - Make it stand out</image:title>
      <image:caption>Tom Cranstoun is also known as “The AEM Guy” for his extensive experience with Adobe Experience Manager (AEM). He’s an active member in the CMS Experts community and also an upcoming speaker at CMS Summit 25 in Frankfurt in May</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/4a3277f1-7dc1-4752-936a-2ec2fdd010da/os.day.2010.png</image:loc>
      <image:title>Blog - Bridging Open Source &amp;amp; Enterprise - AEM, Composability, and the Future of DXPs - Make it stand out</image:title>
      <image:caption>Slide from a presentation on Day: Open Development given by Roy Fielding, Chief Scientist, Day Software in 2010</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/3/exploring-the-evolution-of-automation-introducing-agentic-process-automation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/9030a124-bf1f-45b3-a2ba-b1c9474dca5d/gurdeep.singh.2025.JPG</image:loc>
      <image:title>Blog - Exploring the Evolution of Automation: Introducing Agentic Process Automation - Make it stand out</image:title>
      <image:caption>Gurdeep Singh, works as Lead - Center of Enablement at Tryg, a large Scandinavian insurance firm. He’s also an active member of our automation and robotics community since before the pandemic</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/2/theres-a-way-to-do-it-better-find-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1741539186196-6IXIGN2XEZXW3NR53APX/stratos.f.uni.edinburgh.feb25.jpeg</image:loc>
      <image:title>Blog - There's a way to do it better, find it - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/2/authors-are-also-users-a-new-book-on-designing-content-authoring-experiences</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1739775708496-73SAZJFPDURGWO7Z7UIN/designing.content.authoring.experience.book.2025.png</image:loc>
      <image:title>Blog - Authors are also users - a new book on designing content authoring experiences - Make it stand out</image:title>
      <image:caption>Designing Content Authoring Experiences by Greg Dunlap - a call to view content authors as users of the website, much like the site visitors themselves.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/83a13e04-4118-4dd4-9688-bdb98b4fff2c/greg.dunlap.2025.jpeg</image:loc>
      <image:title>Blog - Authors are also users - a new book on designing content authoring experiences - Make it stand out</image:title>
      <image:caption>Greg Dunlap just published his new book Designing Content Authoring Experiences and in a recent members’ call we heard much more about it</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/a76fdd23-a7c4-4579-a961-266799f53c07/dcae.book.back.end.checkers.png</image:loc>
      <image:title>Blog - Authors are also users - a new book on designing content authoring experiences - Make it stand out</image:title>
      <image:caption>A screenshot from the chapter on accessibility in the book showing how accessibility checkers built into the authoring experience can help editors ensure compliance with accessibility standards</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/ibexasummit25</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/293047c7-f725-4e8c-beec-350864a7df37/ibexa.summit.escalators.jpg</image:loc>
      <image:title>Blog - Ibexa Summit 25: What a difference a year makes - Make it stand out</image:title>
      <image:caption>Ibexa Summit 25 took place in the impressively large Torre Melina Gran Melia hotel in Barcelona - with Ibexa branding literally taking you to the next level</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c2d0f358-3da8-4e62-9b3a-0fea7fe1eee7/scott.brinker.ibexa25.jpg</image:loc>
      <image:title>Blog - Ibexa Summit 25: What a difference a year makes - Make it stand out</image:title>
      <image:caption>Scott Brinker on stage at the Ibexa Summit 25 held in Barcelona at the end of January</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/f4db2041-912b-495b-9bb9-fcd3ca4d542e/composability.spectrum.scott.brinker.25.png</image:loc>
      <image:title>Blog - Ibexa Summit 25: What a difference a year makes - Make it stand out</image:title>
      <image:caption>As shared by Scott Brinker at the Ibexa Summit 25</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/43a30366-2d0e-4c8c-80c5-ee6d4006b03e/bertrand.ibexa.summit25.keynote.jpg</image:loc>
      <image:title>Blog - Ibexa Summit 25: What a difference a year makes - Make it stand out</image:title>
      <image:caption>While talking about the cohesive marketing platform - or ‘a unified interface for marketers’, Ibexa CEO Bertrand Maugain shared how improving the user interface is a key part of the roadmap</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/2b8d6cc4-4f43-4cb1-81b8-b381ee94bc6c/ibexa.value.prop.jan.25.png</image:loc>
      <image:title>Blog - Ibexa Summit 25: What a difference a year makes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/e940ab3a-5d62-4719-93ee-61eda9ef9707/ibexa.dxp.martech.stack.25.png</image:loc>
      <image:title>Blog - Ibexa Summit 25: What a difference a year makes - Make it stand out</image:title>
      <image:caption>A useful simplistic way of how Ibexa sees the combination of the three products integrated with shared AI, Collaboration and UI</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/9482d4a1-9d83-49aa-997b-a8d8c9a0b8d2/ai.panel.ibexa.summit25.jpeg</image:loc>
      <image:title>Blog - Ibexa Summit 25: What a difference a year makes - Make it stand out</image:title>
      <image:caption>From the AI panel at Ibexa Summit 25: From left to right - Lars Eirik Rønning, Ibexa; Scott Brinker, Bente Sollid, Janus Boye and Margaret Ann Dowling</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/2/from-skeptic-to-convert-understanding-ais-role-in-modern-development</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1710924548743-JM3WXON7FFDB4FUNDBMV/tom.cranstoun.2024.jpeg</image:loc>
      <image:title>Blog - From Skeptic to Convert: Understanding AI's Role in Modern Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1eee2639-a58c-4443-b69f-853183aa5e62/top.charts.ai.jan25.png</image:loc>
      <image:title>Blog - From Skeptic to Convert: Understanding AI's Role in Modern Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/2/demo-day-x2-sweaters-change-lessons-stay</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/919600a2-b471-4f08-9aaf-3155b4f7359d/marta.c.demo.1.cmsx.ham.2025.jpg</image:loc>
      <image:title>Blog - Demo Day x2: Sweaters Change, Lessons Stay - Make it stand out</image:title>
      <image:caption>Explaining what’s on the screen during my courageous live demo on day #1 of the Hamburg 2025 CMS Experts meeting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1afe1421-08b2-46b2-b7c9-c5d3bd138fcd/marta.c.demo.2.cmsx.ham.2025.jpg</image:loc>
      <image:title>Blog - Demo Day x2: Sweaters Change, Lessons Stay - Make it stand out</image:title>
      <image:caption>In my focused mode on the morning of day #2 in Hamburg - I showed what I wanted, the demo worked, but something was missing.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/2/reclaiming-connection-empowering-employee-centric-communication-in-an-ai-driven-world</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/a6ac03fa-96a9-42ae-b7d4-8faf38a08484/richard.msft.jan.2025.jpg</image:loc>
      <image:title>Blog - Reclaiming Connection: Empowering Employee-Centric Communication in an AI-Driven World - Make it stand out</image:title>
      <image:caption>Richard in action at the recent Toronto employee experience group meeting which was hosted by Microsoft</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/7cbf1b97-0d85-4428-bee6-a43c89194ecd/connections.jan.2025.png</image:loc>
      <image:title>Blog - Reclaiming Connection: Empowering Employee-Centric Communication in an AI-Driven World - Make it stand out</image:title>
      <image:caption>a visual representation of this AI impact on communication that Richard shared - click for larger version</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/822c3732-1688-4088-b2ef-d4e3279e20ae/copilot.post.jan.2025.jpg</image:loc>
      <image:title>Blog - Reclaiming Connection: Empowering Employee-Centric Communication in an AI-Driven World - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/a136d371-0f67-41b3-953a-03c4e9d62d2d/me.we.jpg</image:loc>
      <image:title>Blog - Reclaiming Connection: Empowering Employee-Centric Communication in an AI-Driven World - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1f4285e7-ea62-421d-a749-062fc1c2a1af/dashboard.jan.2025.png</image:loc>
      <image:title>Blog - Reclaiming Connection: Empowering Employee-Centric Communication in an AI-Driven World - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/b71a0678-4dfe-48d6-b16b-b074413fe8d3/employee.networks.richard.slide.jan.25.png</image:loc>
      <image:title>Blog - Reclaiming Connection: Empowering Employee-Centric Communication in an AI-Driven World - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/d2592493-c10f-4f10-8141-f94bdad59247/effective.comms.strategies.richard.jan.2025.png</image:loc>
      <image:title>Blog - Reclaiming Connection: Empowering Employee-Centric Communication in an AI-Driven World - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/ac46d68e-39e9-44c7-b53e-eb95e07c77ad/relecloud.amplify.richard.2025.png</image:loc>
      <image:title>Blog - Reclaiming Connection: Empowering Employee-Centric Communication in an AI-Driven World - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/1/from-commodore-pet-to-deepseek-r1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1710924548743-JM3WXON7FFDB4FUNDBMV/tom.cranstoun.2024.jpeg</image:loc>
      <image:title>Blog - From Commodore PET to DeepSeek-R1 - Make it stand out</image:title>
      <image:caption>Tom Cranstoun, also known as ‘The AEM Guy’ for his deep experience with Adobe Experience Manager, has been writing lately about the impact of AI</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/1/accelerating-transformation-employee-digital-success-in-an-ai-driven-world</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1737911298333-C9ZCTP7ML5C69E5Q0S0I/scott.de.veber.2025.jpeg</image:loc>
      <image:title>Blog - Accelerating Transformation: Employee Digital Success in an AI-Driven World - Make it stand out</image:title>
      <image:caption>Scott deVeber works as Project Director, Digital Workplace at The Hospital for Sick Children (SickKids) in Toronto and shared his insights on accelerating transformation in a recent employee experience peer group meeting</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/1/reclaiming-connection-building-a-people-first-culture-in-a-changing-world</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1737911450561-J7FCRTUPDU7I9VYB63OU/ciara.byrne.2025.jpeg</image:loc>
      <image:title>Blog - Reclaiming Connection: Building a People-First Culture in a Changing World - Make it stand out</image:title>
      <image:caption>Ciara Byrne works as National Director, Internal Communications &amp; Engagement at Doane Grant Thornton LLP (Canada) in Toronto and shared her insights at a recent employee experience group meeting</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/1/kontentai-wins-cms-idol-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/baa1d1c2-cd9b-4f18-8464-25c393cb5f10/k25.vojtech.cms.idol.jpg</image:loc>
      <image:title>Blog - Kontent.ai wins CMS Idol 2025 - Make it stand out</image:title>
      <image:caption>Vojtech Boril from Kontent.ai in action at the CMS Idol 25 contest</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1737442005690-ONJ5DJ2F6YCZCGZCTKKM/k25.kontent.ai.mission.control.JPG</image:loc>
      <image:title>Blog - Kontent.ai wins CMS Idol 2025 - Make it stand out</image:title>
      <image:caption>Vojtech seen doing his winning live demo while explaining to the judges what’s going on. On the screen is the impressive Mission Control dashboard</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/aadaf67e-8408-435f-a4d8-8a23a62fad19/k25.cms.idol.judges.winner.jb.jpg</image:loc>
      <image:title>Blog - Kontent.ai wins CMS Idol 2025 - Make it stand out</image:title>
      <image:caption>The winner with both hands in his pocket surrouned by the CMS Idol judges, and Janus to the left alongside our host Matt Garrepy to the right. The conference was held at the James Museum in St. Pete.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2025/1/whats-the-impact-of-the-new-robot-first-web</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1710924548743-JM3WXON7FFDB4FUNDBMV/tom.cranstoun.2024.jpeg</image:loc>
      <image:title>Blog - What’s the impact of the new Robot-First Web? - Make it stand out</image:title>
      <image:caption>Tom Cranstoun, also known as “The AEM Guy”, for his extensive experience with Adobe Experience Manager. You can meet him in person at CMS Kickoff 25 next week in Florida</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/d34ec5bc-3117-4135-a576-b4373b5156c6/squarespace.crawlers.jan.25.png</image:loc>
      <image:title>Blog - What’s the impact of the new Robot-First Web? - Make it stand out</image:title>
      <image:caption>Squarespace, a popular website builder which is also powering these pages, offers their customers these two options for crawlers. Click photo for larger version.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/8bc01eda-c3e1-4a66-94e9-a5b39bbc773a/llms.txt.quick.reference.png</image:loc>
      <image:title>Blog - What’s the impact of the new Robot-First Web? - Make it stand out</image:title>
      <image:caption>A quick reference for how the proposed llms.txt standard relates to other pieces of your content operations</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/12/top-five-articles-from-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/f7a553e5-583a-4ac4-b3fd-b5d238ead5fd/rabbit.r1.jpg</image:loc>
      <image:title>Blog - Top Five Articles From 2024 - Make it stand out</image:title>
      <image:caption>A photo of the Rabbit R1 - as Wired called it: “Rabbit’s Little Walkie-Talkie Learns Tasks That Stump Siri and Alexa” The Rabbit was featured in A tech update at the beginning of the Gen AI DIY-era with Seb Barre from TELUS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/456ae7ff-ddcb-40dc-895c-b48e407842af/seb.barre.2024.jpeg</image:loc>
      <image:title>Blog - Top Five Articles From 2024 - Make it stand out</image:title>
      <image:caption>Seb Barre works Digital Platform Product Lead at TELUS in Toronto and is among our speakers at the CMS Kickoff 25 conference in St. Pete in January</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1707662154116-B5C9OE10VMI5RTSBEB55/andy-eva-dale.2024.png</image:loc>
      <image:title>Blog - Top Five Articles From 2024 - Make it stand out</image:title>
      <image:caption>Andy Eva-Dale is Technical Director at Tangent and also an Umbraco MVP and Headless + Sustainability Community Team member.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1719340673870-0WKYN0HOIWA9YBH2FZJK/nicole-rogers.jpg</image:loc>
      <image:title>Blog - Top Five Articles From 2024 - Make it stand out</image:title>
      <image:caption>Nicole Rogers is co-founder at "Generative AI Copilots" - startup ai12z</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/f985bb46-69c7-4391-a0e8-60f3741bfd89/Christina-scriven.2024.jpeg</image:loc>
      <image:title>Blog - Top Five Articles From 2024 - Make it stand out</image:title>
      <image:caption>Christina Scriven joined our community, when she was a Toronto-based UX researcher. During 2024 she relocated to London and joined our annual Cambridge Summit in October.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1614180763250-1VP71L82NM5IF480FMA5/preston-so-2021.jpg</image:loc>
      <image:title>Blog - Top Five Articles From 2024 - Make it stand out</image:title>
      <image:caption>Preston So is VP Product at dotCMS and a widely recognized authority in the CMS space</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/25d32f45-1664-4e0f-b2e0-96bd58a54bfb/dev.ex.content.ex.2017.png</image:loc>
      <image:title>Blog - Top Five Articles From 2024 - Make it stand out</image:title>
      <image:caption>Preston brought this slide to the call - an illustration he used back at DrupalCon 2017 to talk about the pressure and growth impacting headless CMS. It also brings home the point that the problem facing developers and content editors have been lingering for a while and looking for a better solution</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/accessibility-update-towards-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1733927861682-PZYK7PMP89VZEHHKM7NP/gavin.boye24.aarhus.jpg</image:loc>
      <image:title>Blog - Accessibility update towards 2025 - Make it stand out</image:title>
      <image:caption>Gavin Colborne from UK-based software vendor Little Forest on stage at the Boye Aarhus 24 conference. Photo: Ib Sørensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/b3d9edfb-6d93-40bd-bcdc-fc1c4e1d4f3a/design.low.vision.png</image:loc>
      <image:title>Blog - Accessibility update towards 2025 - Make it stand out</image:title>
      <image:caption>One of the useful posters created by the UK Home Office - this one on designing for users with low vision. Click the poster to download as PDF.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/12/how-open-source-cms-needs-to-change-to-survive</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1733657013919-K7YD5LUB4Y1Z06FA5VN3/jb.t3con24.keynote.jpg</image:loc>
      <image:title>Blog - How open source CMS needs to change to survive - Make it stand out</image:title>
      <image:caption>On stage at the TYPO3 Conference 2024 keynoting on how open source CMS needs to change to survive. Photo: Markus Luigs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/ae14ba44-a445-4875-a99a-f1b7ded4729b/kasper.typo3.cmf2005.jpg</image:loc>
      <image:title>Blog - How open source CMS needs to change to survive - Make it stand out</image:title>
      <image:caption>Kasper Skårhøj, TYPO3 project founder, at the initial Boye conference in Aarhus in 2005, sitting next to David Nelson-Gal; SVP Engineering; Interwoven (on the left) and Lars Fløe Nielsen from Sitecore (to the right)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/7aa09468-2da6-4534-8e1f-d820595fd0ac/gsb.t3con24.jpg</image:loc>
      <image:title>Blog - How open source CMS needs to change to survive - Make it stand out</image:title>
      <image:caption>The booth for the TYPO3-based Government Site Builder version 11 was quite popular at the TYPO3 conference 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/22948d70-a8f5-4bda-a198-b4b5cbe4ee20/t3con24.open.source.cms.change.graphic.recording.jpg</image:loc>
      <image:title>Blog - How open source CMS needs to change to survive - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/what-did-we-learn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/b9f79d0c-c903-47b3-8fb4-c08322294298/haiilo.welcome.2024.jpg</image:loc>
      <image:title>Blog - What did we learn in 2024? - Make it stand out</image:title>
      <image:caption>Thanks to Haiilo for hosting our end-of-year 2024 meeting in their charming Hamburg offices</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/59a6e80c-51c2-45b0-a4ec-2551839a676f/19.percent.disengaged.2023.png</image:loc>
      <image:title>Blog - What did we learn in 2024? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/2142407e-b105-4214-adcd-bd725e218d2b/shape.up.quote.2024.png</image:loc>
      <image:title>Blog - What did we learn in 2024? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/9df10dc6-307e-473f-8260-fc46b08b2189/kris.lohmann.haiilo.nov.24.jpg</image:loc>
      <image:title>Blog - What did we learn in 2024? - Make it stand out</image:title>
      <image:caption>Kris Lohmann from Engel &amp; Völkers on stage ready to give his lightning talk</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/d32a10ef-fc69-484b-8160-0a0aa6b958a4/product.discovery.delivery.png</image:loc>
      <image:title>Blog - What did we learn in 2024? - Make it stand out</image:title>
      <image:caption>A key slide as shown by Wolf Brüning, UX designer at OTTO - the difference between discovery - building the right product, versus delivery - building the product right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/b8c9b7bb-d79a-4c1e-b8f4-e7cca0231d43/equality.equity.justice.jpeg</image:loc>
      <image:title>Blog - What did we learn in 2024? - Make it stand out</image:title>
      <image:caption>Lisa had this familiar illustration on the differences between equality, equity and justice as a part of her slides</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/4a832d45-2057-4c76-89e7-af97416b7e2c/help.me.obi.wan.png</image:loc>
      <image:title>Blog - What did we learn in 2024? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/24c81046-2e58-4796-ba96-860efad7f82e/comfortable.museum.bubble.png</image:loc>
      <image:title>Blog - What did we learn in 2024? - Make it stand out</image:title>
      <image:caption>Discovery mode, please - but inside the comfortable museum bubble zone. A humorous slide as a part of the lightning talk by Antje Schmidt. The illustration is created by the good folks at graphicrecording.cool</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/11/kontentai-wins-the-2024-small-feature-award</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/06a1f154-0062-4762-8616-7cdc534ddda8/petr.palas.small.feature.award.24.jpg</image:loc>
      <image:title>Blog - Kontent.ai wins the 2024 Small Feature Award - Make it stand out</image:title>
      <image:caption>CEO and Founder Petr Palas opening his 2024 Small Feature Award demo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/569f932a-788e-4932-a2b3-7b5bf4c8f165/kontent.ai.AI-Content+reviews.png</image:loc>
      <image:title>Blog - Kontent.ai wins the 2024 Small Feature Award - Make it stand out</image:title>
      <image:caption>AI content reviews inside the Kontent.ai CMS interface - notice how the AI assistant to the right is helping the editor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/642ab486-0fdd-4079-a22e-0475e4fbc20a/kontent.ai.Mission+control+%E2%80%93+General+C+pattern.png</image:loc>
      <image:title>Blog - Kontent.ai wins the 2024 Small Feature Award - Make it stand out</image:title>
      <image:caption>Mission Control, an impressive interface for content producitivity. We’ve seen it before in the CMS Expert community and it’s come quite some way during 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/fe5646f4-2080-440b-a30f-70f9b8f372e7/judges.small.feature.award.24.jpg</image:loc>
      <image:title>Blog - Kontent.ai wins the 2024 Small Feature Award - Make it stand out</image:title>
      <image:caption>The three judges shortly after the five demos reviewing notes. The conference participants also voted for their winner — both the judges and participants agreed: Kontent.ai is the winner! Photo: Ib Sørensen</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/10/gen-ai-prompting-is-just-another-programming-language</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1710924548743-JM3WXON7FFDB4FUNDBMV/tom.cranstoun.2024.jpeg</image:loc>
      <image:title>Blog - Gen AI prompting is just another programming language - Make it stand out</image:title>
      <image:caption>Tom Cranstoun is a member of the CMS Experts community and also known as “The AEM Guy” for his extensive experience with Adobe Experience Manager</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/10/how-ai-changes-the-value-of-our-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/598d3c22-5b4b-4454-96d0-2e91338e1436/richard-aarhus22.jpg</image:loc>
      <image:title>Blog - How AI changes the value of our work - Make it stand out</image:title>
      <image:caption>Richard Harbridge giving a presentation at the Boye Aarhus 22 conference</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1f1d685e-2be7-4873-aeb1-b30078a369bc/ai.exponential.richard.h.oct24.png</image:loc>
      <image:title>Blog - How AI changes the value of our work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/35d7fa9f-856c-4e8a-9997-459ba93734fe/bring.your.own.ai.2024.work.trends.png</image:loc>
      <image:title>Blog - How AI changes the value of our work - Make it stand out</image:title>
      <image:caption>Over 70% of employees bring their own AI tools to work according to the 2024 Work Trend Index Annual Report from Microsoft and LinkedIn (download as PDF)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/5e1ad8e7-96da-49e1-af50-ec16dec99fee/ai.success.richard.2024.png</image:loc>
      <image:title>Blog - How AI changes the value of our work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/206ec456-5c76-4b67-a094-a8a80e01ff92/the.ai.gap.richard.h.2024.png</image:loc>
      <image:title>Blog - How AI changes the value of our work - Make it stand out</image:title>
      <image:caption>As Richard says: “When we talk about the value AI brings to modern work we often talk about security and ResponsibleAI enablement, but we don't talk about or proactively address insecurity and AI insecurity nearly enough</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/10/what-is-going-on-at-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/cc242c41-a4bd-46e4-b42e-54d5c9963541/morten.elvang.toronto.strategy.2024.jpg</image:loc>
      <image:title>Blog - What is going on at work? - Make it stand out</image:title>
      <image:caption>Morten Elvang presenting to one of our Toronto groups on how the context for strategy is changing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/d7fb0fad-d9e2-414a-a11c-6062c9eea681/wordcloud.work.sep.2024.png</image:loc>
      <image:title>Blog - What is going on at work? - Make it stand out</image:title>
      <image:caption>Morten used Menti in the beginning of the call to ask participants how they see what is going on at work right now. This is what came out of it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c3af8ed1-c97a-4b20-9b6e-97eec4dd50e0/work.in.2024.morten.elvang.png</image:loc>
      <image:title>Blog - What is going on at work? - Make it stand out</image:title>
      <image:caption>An AI generated dramatic illustration with a King Komg like creature tearing through a burning workplace</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/fdf96f07-cede-48b4-a360-7e1ae4aa3dbc/strategic.surprises.elvang.2024.png</image:loc>
      <image:title>Blog - What is going on at work? - Make it stand out</image:title>
      <image:caption>The three kind of surprises we encounter at work. The green rabbit is from the work by Christian Vandsø Andersen (read more on his book Magic at Work)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/67d0579c-316c-47b2-b419-f10e5f48e2a4/implied.strategy.elvang.png</image:loc>
      <image:title>Blog - What is going on at work? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/8eae7ccc-8ec2-4184-b7d6-e7d448eea223/prison3.0boye16aarhus.png</image:loc>
      <image:title>Blog - What is going on at work? - Make it stand out</image:title>
      <image:caption>Morten Elvang brought this slide to the Boye Aarhus 16 conference</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/10/theres-something-happening-with-search</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/504154cc-ab57-4b42-b149-6bfc94d52dcf/eastern.summit.uni.searchstax.2024.gif</image:loc>
      <image:title>Blog - There's something happening with search - Make it stand out</image:title>
      <image:caption>An example from the Eastern Summit University on how search autocompletes to help the user Source: SearchStax</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c02776df-872f-4639-a343-cbbad978683c/landfolk.daisy.search.png</image:loc>
      <image:title>Blog - There's something happening with search - Make it stand out</image:title>
      <image:caption>Landfolk is a marketplace for the special holiday homes and they've recently taken a new stab at search. Less specs, more dreamy. Here's the search interface</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/337b1aa5-a7e8-4135-be5e-c55563a3905d/landfolk.daisy.search.results.png</image:loc>
      <image:title>Blog - There's something happening with search - Make it stand out</image:title>
      <image:caption>Very visual search results on the Landfolk search for a holiday home</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/9/lessons-learned-in-personalisation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/0a865d54-9e87-4338-b26a-c0e22fb96175/alex.net.2024.png</image:loc>
      <image:title>Blog - Personalisation: 10 lessons learned - Make it stand out</image:title>
      <image:caption>Alex Net is General Manager a Infinitum Digita, a Barcelona-based digital agency</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/60ed1620-f07c-4711-b49d-6eacce8760a6/personalisation.pyramid.jpeg</image:loc>
      <image:title>Blog - Personalisation: 10 lessons learned - Make it stand out</image:title>
      <image:caption>Alex Net weaved in recent thinking by Andy Kaiser from Ninetailed saying that personalisation is far more dynamic than a linear progression.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/299ff59f-a49f-49a0-8111-f9e171fe11ed/personalisation.loop.jpeg</image:loc>
      <image:title>Blog - Personalisation: 10 lessons learned - Make it stand out</image:title>
      <image:caption>Personalisation is a loop - via Andy Kaiser, Ninetailed</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/8/mailed-it-email-book</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/8de58a39-23df-4de4-b22c-8b48ba35e3a9/ashley.day.book.launch.party.jpeg</image:loc>
      <image:title>Blog - Mailed It! - The email book is out - Make it stand out</image:title>
      <image:caption>Ashley and Day, the two happy and proud authors, at the book launch party yesterday in Saratoga Springs, NY</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/31ad3e55-e17f-44dd-9fdf-d31b26f59e59/mailed.it.bookcover.png</image:loc>
      <image:title>Blog - Mailed It! - The email book is out - Make it stand out</image:title>
      <image:caption>Mailed It! is a new book on email written by Ashley Budd and Dayana Kibilds</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/90e5d386-130d-4d53-89b1-2d5d141a74f2/email.growth.2025.png</image:loc>
      <image:title>Blog - Mailed It! - The email book is out - Make it stand out</image:title>
      <image:caption>The seemingly ever increasing amount of emails is forcing a change in email behaviour.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/81dd5884-fe26-44d4-ad76-d027359ba2b8/email.read.rate.2022.png</image:loc>
      <image:title>Blog - Mailed It! - The email book is out - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/0eeeb57b-96ad-4753-91bc-c0a79052e272/email.format.scannability.png</image:loc>
      <image:title>Blog - Mailed It! - The email book is out - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/8/kajoo-wins-cmsidol24-montreal</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/30153e09-6f24-4d33-b64c-e30b42986648/cmsidol24.montreal.jpg</image:loc>
      <image:title>Blog - Kajoo wins CMS Idol 24 in Montreal - Make it stand out</image:title>
      <image:caption>A happy winner! From left: Mark Demeny, Joyce Peralta and Daniel Backhaus (all three judges) with a Nabil Orfali from Kajoo next to Matt Garrepy from CMS Critic</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/7bcadb50-58d6-4fd6-8328-02d4437d0cc8/kajoo.screenshot.august24.png</image:loc>
      <image:title>Blog - Kajoo wins CMS Idol 24 in Montreal - Make it stand out</image:title>
      <image:caption>Are you tired of spending countless hours manually coding your designs? Kajoo allows you to easily convert your Figma designs into high-quality, responsive code.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/8/whats-the-scale-consortium-all-about</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/8cd15589-d251-4070-bcf6-6fe90d04a441/karim.tom.scale.consortium.2024.png</image:loc>
      <image:title>Blog - What's the Scale Consortium all about? - Make it stand out</image:title>
      <image:caption>Karim Marucchi at Crowd Favorite (top) interviewing Tom Willmot at Human Made for a recent podcast on scaling enterprise WordPress and open source</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/7/lets-make-digital-smarter-safer-and-more-sustainable</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/6a555219-8f84-4c8a-9ae1-e9e84404cf20/tall.joyce.janus.olds.2024.png</image:loc>
      <image:title>Blog - Let’s make digital smarter, safer and more sustainable - Make it stand out</image:title>
      <image:caption>Together with Joyce Peralta who leads digital communications at McGill University in Montreal</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/afb22488-bd1b-49bf-8697-5a8b305360b8/student.comms.accessibility.breakfast.jpg</image:loc>
      <image:title>Blog - Let’s make digital smarter, safer and more sustainable - Make it stand out</image:title>
      <image:caption>Upon arrival, these small ‘let’s chat’ signs were put on the breakfast tables, so that everyone could easily join a given topic, start the conversation and expand their network.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1fafd3d0-cf12-4e98-bfe3-99f69136f868/jody.carrington.keynote.pseweb24.jpg</image:loc>
      <image:title>Blog - Let’s make digital smarter, safer and more sustainable - Make it stand out</image:title>
      <image:caption>The opening keynote by Jody Carrington : Reconnecting in a disconnected world</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/cf35beb0-af12-4b01-b1d9-a9f55ea8fb44/gavin.joyce.olds.2024.jpg</image:loc>
      <image:title>Blog - Let’s make digital smarter, safer and more sustainable - Make it stand out</image:title>
      <image:caption>Gavin Colborne from Little Forest in conversation with Joyce Peralta from McGill</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/6/whats-universal-cms-all-about</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1614180763250-1VP71L82NM5IF480FMA5/preston-so-2021.jpg</image:loc>
      <image:title>Blog - What's Universal CMS all about? - Make it stand out</image:title>
      <image:caption>Preston So is VP Product at dotCMS and a widely recognized authority in the CMS space</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/25d32f45-1664-4e0f-b2e0-96bd58a54bfb/dev.ex.content.ex.2017.png</image:loc>
      <image:title>Blog - What's Universal CMS all about? - Make it stand out</image:title>
      <image:caption>Preston brought this slide to the call - an illustration he used back at DrupalCon 2017 to talk about the pressure and growth impacting headless CMS. It also brings home the point that the problem facing developers and content editors have been lingering for a while and looking for a better solution</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/304d81cc-1c54-4d19-90d8-f70a1c923234/historic.web.only.cms.illustration.png</image:loc>
      <image:title>Blog - What's Universal CMS all about? - Make it stand out</image:title>
      <image:caption>Another illustration from the call - notice how CMS used to sit in the middle and then watch the next illustration what has happened in the industry over the past decade</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/8d473072-a9fb-4374-9709-b9fc6edae326/headless.traditional.cms.divide.illustration.png</image:loc>
      <image:title>Blog - What's Universal CMS all about? - Make it stand out</image:title>
      <image:caption>Notice how headless and traditional/monolithic CMS have created a divide in the marketplace</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/680cdc01-29df-48f3-acf1-6f7c99ab0a47/universal.cms.architecture.png</image:loc>
      <image:title>Blog - What's Universal CMS all about? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/6/dont-be-a-storyteller-be-a-narrative-creator</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/30662a90-c29b-4659-87b3-e0ed06797ae7/the.narrative.age.frank.wolf.24.book.jpg</image:loc>
      <image:title>Blog - Don't be a storyteller. Be a narrative creator - Make it stand out</image:title>
      <image:caption>My copy of the book which was written by Frank Wolf to help individuals and organisations to develop better narratives</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/daba5d8c-9ca4-4a9e-8d78-dae9ecf80ccf/story.vs.narrative.png</image:loc>
      <image:title>Blog - Don't be a storyteller. Be a narrative creator - Make it stand out</image:title>
      <image:caption>From the slide deck that Frank Wolf shared in our members’ call</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/afa28d57-88f3-4f22-a1b0-81053e7c8c57/narrative.creator.png</image:loc>
      <image:title>Blog - Don't be a storyteller. Be a narrative creator - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/6a938d73-ae94-49df-89a0-45ef82b8bf53/narrative.map.blue.origin.2024.png</image:loc>
      <image:title>Blog - Don't be a storyteller. Be a narrative creator - Make it stand out</image:title>
      <image:caption>There are several narrative maps in the book - also one for plant-based meat</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/6/making-good-human-decisions-in-the-age-of-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1719158461721-JKUFA0FZF88OPGXWNI88/guardrails.making.decisions.book.2024.jpg</image:loc>
      <image:title>Blog - How do you make good human decisions in the age of AI? - Make it stand out</image:title>
      <image:caption>My hardcover copy of the book about human decisions in the age of AI</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/5/getting-through-the-ai-hype-selecting-an-ai-model-that-works-for-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1710924548743-JM3WXON7FFDB4FUNDBMV/tom.cranstoun.2024.jpeg</image:loc>
      <image:title>Blog - Getting through the AI hype: Selecting an AI model that works for you - Make it stand out</image:title>
      <image:caption>Tom Cranstoun is an established expert on Adobe Experience Manager and widely recognised as The AEM Guy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/4/voices-2024-listening-to-the-changing-tune-of-staffbase</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/73e29ddb-96e8-4c40-ade3-d56e0f8ebd2d/voices.24.apache207.jpg</image:loc>
      <image:title>Blog - VOICES 2024: Listening to the changing tune of Staffbase</image:title>
      <image:caption>What can you learn from German rapper Apache 207? A presentation on the main stage looked far beyond the corporate world to gain insights from the music industry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/3cafcb5d-c641-4e99-90d6-e25cf5dfa3a1/Marie-Agnes+Strack-Zimmermann..april.24.jpg</image:loc>
      <image:title>Blog - VOICES 2024: Listening to the changing tune of Staffbase</image:title>
      <image:caption>Marie-Agnes Strack-Zimmermann is the leading candidate from FDP (Free Democratic Party) for the upcoming European Parliament election in June. She had the stage to herself for 30 minutes and talked about how polarisation can be a good thing (!), knowing your audience, being honest and authentic. She made the audience laugh when she mentioned her recent arrival on Tiktok and perhaps most importantly reminded us all that many are afraid of the future - that also impacts how you communicate.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/92fc5af4-5ef8-44c4-bd86-238c3e2f01ad/dhl.voices.2024.good.content.jpg</image:loc>
      <image:title>Blog - VOICES 2024: Listening to the changing tune of Staffbase</image:title>
      <image:caption>Janine Langholz is Head of Internal Communications at DHL Express and gave a talk on how AI can improve the entire content process and she also made the good point on where AI comes up short</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/e3fdb205-fcfe-49d7-ba67-a19de3e88265/ai.inspiration.intelligence.staffbase.voices24.jpg</image:loc>
      <image:title>Blog - VOICES 2024: Listening to the changing tune of Staffbase</image:title>
      <image:caption>Inspiration Intelligence - the updated AI-powered approach to making communications more inspiring</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1cc30636-558e-47a3-9d70-a1a9972ca1a2/voices.24.analysts.voucher.jpg</image:loc>
      <image:title>Blog - VOICES 2024: Listening to the changing tune of Staffbase</image:title>
      <image:caption>Why not use a customer conference to drive up reviews? At VOICES you could get a €25 voucher if you left a review on Gartner or G2. That’s also how the analyst game works.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/4/your-content-is-what-kontentai-now-focuses-on</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/8eb47e01-f2b6-426c-b0fd-fd0c82181d20/kontent.ai-logo-2024.jpg</image:loc>
      <image:title>Blog - Your content is what Kontent.ai now focuses on</image:title>
      <image:caption>The new brand identity for CMS vendor Kontent.ai was launched earlier this week</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/14cc7b7c-9181-47c4-b8d2-8f1ce9eafc10/mark.ruddock.toronto.april.2024.jpg</image:loc>
      <image:title>Blog - Your content is what Kontent.ai now focuses on</image:title>
      <image:caption>Kontent.ai CEO Mark Ruddock joined our recent CMS Experts meeting in Toronto and shared his perspective on the marketplace</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/2d9e1e35-8131-4cfc-a4f8-d4130dbd69f4/kontent.ai.office.brno.jpg</image:loc>
      <image:title>Blog - Your content is what Kontent.ai now focuses on</image:title>
      <image:caption>Look at that: The new logo is already in the HQ office building where Kontent.ai resides on the 5th floor above Kentico.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/4/how-does-content-strategy-impact-health</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1668462053360-S7XU7JR9UQS9YCDNZ7H6/marli-mesibov-22.jpeg</image:loc>
      <image:title>Blog - How does content strategy impact health? - Make it stand out</image:title>
      <image:caption>Marli Mesibov is an experienced content strategist and very passionate about health literacy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/2119b46d-4f14-44e5-b70d-dd479e2764e2/health.literacy.2024.png</image:loc>
      <image:title>Blog - How does content strategy impact health? - Make it stand out</image:title>
      <image:caption>Marli shared this slide in the call and reminded us that we tend to jump between the levels, e.g. when in stressful situations.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/4/introducing-the-universal-editor-for-adobe-experience-manager</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1710924548743-JM3WXON7FFDB4FUNDBMV/tom.cranstoun.2024.jpeg</image:loc>
      <image:title>Blog - Introducing: The Universal Editor for Adobe Experience Manager - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/7d302853-4ea1-4a6a-81a6-b7762a498e27/aem.universal.editor.water.apr.24.png</image:loc>
      <image:title>Blog - Introducing: The Universal Editor for Adobe Experience Manager - Make it stand out</image:title>
      <image:caption>A screenshot of the new Universal Editor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/6c8db3bc-ce22-46e0-88f7-7a856be58c83/aem.universal.editor.architecture.april.2024.png</image:loc>
      <image:title>Blog - Introducing: The Universal Editor for Adobe Experience Manager - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/4/integrating-ai-powered-chatbots-and-search-on-your-website</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1712128604365-56V7LCAQCBVP85OY56KX/nicole.rogers.2024.jpeg</image:loc>
      <image:title>Blog - Integrating AI-powered chatbots and search on your website - Make it stand out</image:title>
      <image:caption>Nicole Rogers is co-founder at "Generative AI Copilots" - startup ai12z</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/11b0f666-8e06-4237-9400-c353847c60e9/copilot.q.a.apr.2024.png</image:loc>
      <image:title>Blog - Integrating AI-powered chatbots and search on your website - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c25d60e5-1e7d-4abd-b8b5-3814643e89e4/tsa-pre.april.2024.png</image:loc>
      <image:title>Blog - Integrating AI-powered chatbots and search on your website - Make it stand out</image:title>
      <image:caption>An example of how TSA Pre search could work with new search. Click for larger version</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/3/introducing-digital-product-equity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/f985bb46-69c7-4391-a0e8-60f3741bfd89/Christina-scriven.2024.jpeg</image:loc>
      <image:title>Blog - Introducing digital product equity - Make it stand out</image:title>
      <image:caption>Christina Scriven is a Toronto-based UX researcher. During the summer of 2023, she did an extensive industry scan of digital equity best practices.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/321bd650-88fe-4018-ab02-c2029a7e0240/dimensions.identify.google.2024.png</image:loc>
      <image:title>Blog - Introducing digital product equity - Make it stand out</image:title>
      <image:caption>Google offers a thirteen dimension view of potential users. See their Guide to Product Inclusion and Equity</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/3/rethinking-ais-role-in-content-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1710924548743-JM3WXON7FFDB4FUNDBMV/tom.cranstoun.2024.jpeg</image:loc>
      <image:title>Blog - Rethinking AI’s Role in Content Management - Make it stand out</image:title>
      <image:caption>Tom Cranstoun is a seasoned CMS consultant and an Adobe Experience Manager (AEM) expert, renowned for steering some of the most significant digital transformations in the tech world</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/3/how-the-global-fund-umbraco-multilingual-website</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/bfd7f96f-f2a3-4283-9a92-dd9169f8585c/Genc-Kastrati.2023.jpg</image:loc>
      <image:title>Blog - How The Global Fund uses Umbraco to power their multilingual website with ease - Make it stand out</image:title>
      <image:caption>Genc Kastrati is Web Team Lead at The Global Fund in Geneva and gave us a look behind the scenes of how they use Umbraco to manage their multilingual website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/7f72dbb3-fe46-4037-becb-6278b9e14bc4/the.global.fund.website.march2024.png</image:loc>
      <image:title>Blog - How The Global Fund uses Umbraco to power their multilingual website with ease - Make it stand out</image:title>
      <image:caption>The Global Fund’s website is crucial for the organisation. Notice the funding and grant-making at the top, as well as website search and language picker. If you look beyond the surface, you’ll also find many publications and reports on the website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/a5ef8adc-d1e8-4b3e-9a45-9a63d21be5d9/tgf.hero.updates.march.2024.png</image:loc>
      <image:title>Blog - How The Global Fund uses Umbraco to power their multilingual website with ease - Make it stand out</image:title>
      <image:caption>As a part of our call, Genc showed how they can easily make updates on the home page. On this screen you can find the so-called hero updates on the landing page.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/3/tech-update-beginning-diy-ai-era</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/456ae7ff-ddcb-40dc-895c-b48e407842af/seb.barre.2024.jpeg</image:loc>
      <image:title>Blog - A tech update at the beginning of the Gen AI DIY-era</image:title>
      <image:caption>Seb Barre works Digital Platform Product Lead at TELUS in Toronto and is among our speakers at the CMS Connect 24 conference in Montreal in August</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/3b0454a9-e523-47fc-ab57-97ac5e785ee7/MLOps.2024.jpg</image:loc>
      <image:title>Blog - A tech update at the beginning of the Gen AI DIY-era - Make it stand out</image:title>
      <image:caption>Machine Learning Ops - an emerging internal practice</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c611fa36-d11f-436c-a1a6-cf9ba650ee96/rewind.ask.march.2024.png</image:loc>
      <image:title>Blog - A tech update at the beginning of the Gen AI DIY-era - Make it stand out</image:title>
      <image:caption>A screenshot from the AI tool Rewind</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/75dd678e-4132-4b1e-acd6-173695659493/perplexity.ai.toronto.restaurants.png</image:loc>
      <image:title>Blog - A tech update at the beginning of the Gen AI DIY-era - Make it stand out</image:title>
      <image:caption>Seb showed this example of how Perplexity AI takes web search as we know it to the next level. Click for larger version</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/f7a553e5-583a-4ac4-b3fd-b5d238ead5fd/rabbit.r1.jpg</image:loc>
      <image:title>Blog - A tech update at the beginning of the Gen AI DIY-era - Make it stand out</image:title>
      <image:caption>A photo of the Rabbit R1 - as Wired called it: “Rabbit’s Little Walkie-Talkie Learns Tasks That Stump Siri and Alexa”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/d06c89f9-3c94-4ac5-bb3d-effcb7a63ad5/Gmail_explore.gif</image:loc>
      <image:title>Blog - A tech update at the beginning of the Gen AI DIY-era - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/3/what-is-good-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/3b42d589-710c-4f64-aaa0-089082cab3c0/robert.kozma.2023.png</image:loc>
      <image:title>Blog - What is good design? - Make it stand out</image:title>
      <image:caption>Robert Kozma has a fifty-year career behind him serving as grade school math teacher, a research scientist and professor and a design and innovation consultant</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1710421401605-500N4AHXW7JLCH9R1ERT/make.the.world.a.better.place.book.2023.jpg</image:loc>
      <image:title>Blog - What is good design? - Make it stand out</image:title>
      <image:caption>My copy of “Make the world a better place”. Its 384 pages are filled with a combination of theory, history, practice and examples. Reads like an academic textbook and you’ll quickly discover the depth and why it took the author three years to write it</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/2/designing-sustainable-systems</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1707662154116-B5C9OE10VMI5RTSBEB55/andy-eva-dale.2024.png</image:loc>
      <image:title>Blog - Do’s and Don’ts of Sustainable Systems Design - Make it stand out</image:title>
      <image:caption>Andy Eva-Dale is Technical Director at Tangent and also an Umbraco MVP and Headless + Sustainability Community Team member.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/6465f58f-6bab-469b-adea-b88228b57fa8/monolith-carbon.everywhere.png</image:loc>
      <image:title>Blog - Do’s and Don’ts of Sustainable Systems Design - Make it stand out</image:title>
      <image:caption>Andy showed this slide to illustrate how each step along the journey from website to CMS and back emits carbon</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/1/ibexa-partner-conference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/145b80b1-efe1-4091-827d-d21ef8df33c8/arnold.ibexa.2024.jpg</image:loc>
      <image:title>Blog - An early 2024 field trip: 2 days at the Ibexa Global Partner conference - Make it stand out</image:title>
      <image:caption>Good old Arnold was used in a fancy ad by one of the largest Ibexa customers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/f7d5c279-2c23-4669-b7db-b37ad0897dec/ibexa.gps24v4.6lts.jpg</image:loc>
      <image:title>Blog - An early 2024 field trip: 2 days at the Ibexa Global Partner conference - Make it stand out</image:title>
      <image:caption>CEO Bertrand Maugain on stage opening with the latest big release: v4.6 LTS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/475c3177-3fbb-47e6-b6c4-4c6015a65435/cute.ai.ibexa.jpg</image:loc>
      <image:title>Blog - An early 2024 field trip: 2 days at the Ibexa Global Partner conference - Make it stand out</image:title>
      <image:caption>We also saw a demo of the AiAssistant - a prompt based on a large language model inside the editorial interface. A nifty beginning for LLM in Ibexa DXP. Time will tell where the customer use cases go</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/36596a9b-c417-4b03-9d69-9c769aa92084/janus.boye.ibexa.mallorca.2024.jpeg</image:loc>
      <image:title>Blog - An early 2024 field trip: 2 days at the Ibexa Global Partner conference - Make it stand out</image:title>
      <image:caption>From my opening on Day #2 of the Ibexa Global Partner Conference 2024</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/1/directus-wins-cms-idol-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/bbf95849-2b61-4581-8fad-dec0da183e61/directus.demo.cmskickoff24.png</image:loc>
      <image:title>Blog - Directus wins CMS Idol 2024 - Make it stand out</image:title>
      <image:caption>Ben Haynes from Directus on stage showing a live demo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1706194216273-HEZ9VAMZQ5G96NZGL4EF/cmsidol24.judges.winner.png</image:loc>
      <image:title>Blog - Directus wins CMS Idol 2024 - Make it stand out</image:title>
      <image:caption>A very happy CEO and Cofounder Ben Haynes from Directus shortly after the big win was announced. From left to right: Janus Boye, Mark Demeny (host) and the three judges Marli Mesibov, Matt Garrepy and Matt McQueeny</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/59c9c030-45f1-4f4c-8b41-05328193de7a/directus.devices.live.cmsidol24.png</image:loc>
      <image:title>Blog - Directus wins CMS Idol 2024 - Make it stand out</image:title>
      <image:caption>As a part of the Directus demo, we also a sample project visualizing data points for submarine cables on a map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/93dd248e-8396-4723-9ba4-d157c8771858/cmsidol2024.vendors.judges.host.png</image:loc>
      <image:title>Blog - Directus wins CMS Idol 2024 - Make it stand out</image:title>
      <image:caption>The three judges in front and with the 6 contestants behind them with host Matt Garrepy peaking from the left</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/1/free-open-source-software-reminder</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/ab6ce8e6-1c71-44ce-987a-ecd907dcfb54/foss.2024.png</image:loc>
      <image:title>Blog - Free and open-source software in 2024 - a gentle reminder - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/3f5241b3-a21c-49db-a2b8-05e70dcc7012/jam.aarhus.2022.jpg</image:loc>
      <image:title>Blog - Free and open-source software in 2024 - a gentle reminder - Make it stand out</image:title>
      <image:caption>Jeffrey A. "jam" Mcguire in action at the Boye Aarhus 22 conference. He’ll be back in November for the Boye Aarhus 24 conference. Photo: Ib Sørensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/d000ae06-76b2-4cd3-b05a-baef6428196b/typo3.con23.jpg</image:loc>
      <image:title>Blog - Free and open-source software in 2024 - a gentle reminder - Make it stand out</image:title>
      <image:caption>Mathias Bolt Lesniak at the TYPO3 conference in Düsseldorf in October.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/2ada0516-bee4-4618-b5ab-aafecfe826b8/foss.free.beer.png</image:loc>
      <image:title>Blog - Free and open-source software in 2024 - a gentle reminder - Make it stand out</image:title>
      <image:caption>"Free as in beer" refers to something being available at no cost, while "free as in speech" refers to the freedom to use, modify, and distribute something without restriction. Open source comes with four freedoms!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/6eadc09b-7c36-4fe0-b8fe-43d0e480bb0e/foss.value.prop.1.png</image:loc>
      <image:title>Blog - Free and open-source software in 2024 - a gentle reminder - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/93fa91a5-6565-4036-b952-a1a95a23403f/foss.value.prop2.png</image:loc>
      <image:title>Blog - Free and open-source software in 2024 - a gentle reminder - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/0a7e05a5-b8c4-415d-95b5-288ec499f931/foss.value.prop.3.png</image:loc>
      <image:title>Blog - Free and open-source software in 2024 - a gentle reminder - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/1/why-a-tech-union-is-what-we-are-missing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1705248186127-Z7JPY2XI4G27NIKYICRQ/ethan-marcotte.2023.jpg</image:loc>
      <image:title>Blog - Why a Tech Union is what we are missing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/eb64a24d-e703-45ef-bae1-1971abb36db3/the+book-ydatu.jpg</image:loc>
      <image:title>Blog - Why a Tech Union is what we are missing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/1/the-shadowy-world-of-deceptive-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/ea09b904-2651-402d-9ce0-4a7857a1fcfb/harry.brignull.2023.jpg</image:loc>
      <image:title>Blog - The shadowy world of deceptive design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/7b5a6b82-fb47-4d5f-8916-572ef41564f9/deceptive.patterns.book.png</image:loc>
      <image:title>Blog - The shadowy world of deceptive design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/8d704a44-6ae2-4971-87a1-1daae53702b0/intuit.account.v2.png</image:loc>
      <image:title>Blog - The shadowy world of deceptive design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/a3a2618c-fff2-4852-87ea-157ad0a4accc/2023.deceptive.design.png</image:loc>
      <image:title>Blog - The shadowy world of deceptive design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2024/1/lets-go</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/935b8750-6207-44a1-a81e-dd763d5a4139/nyc.may.2023.jpg</image:loc>
      <image:title>Blog - Let's go 2024 - Make it stand out</image:title>
      <image:caption>A 2023 milestone was having a peer group meeting in the famous Chrysler Building in New York City. Thanks Kontent.ai for making it happen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1222c901-96b7-42ab-946a-9d0f8097b7bc/rasmus-skjoldan.wake.up.a23.jpg</image:loc>
      <image:title>Blog - Let's go 2024 - Make it stand out</image:title>
      <image:caption>Rasmus Skjoldan was finally able to join us at the annual November conference in Aarhus and gave an inspiring keynote on dodging the digital wasteland. A wake up call to create more high-quality experiences. Photo: Ib Sørensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/6ee0fced-253d-4952-9dec-c73c701e3a88/katrine.3.6.uxconnect23.jpg</image:loc>
      <image:title>Blog - Let's go 2024 - Make it stand out</image:title>
      <image:caption>At the UX Connect 23 conference, we were joined by sustainability expert Katrine Sundbye who reminded us that we would need 3.6 planets if everyone used as many resources as we do in the Western world. Photo: Roar Paaske</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/861be9c6-a37f-443e-9cf2-eb2a911e25f1/cms-experts-toronto-july2023.jpg</image:loc>
      <image:title>Blog - Let's go 2024 - Make it stand out</image:title>
      <image:caption>Our Toronto-based friends at dotfusion hosted our first ever CMS Experts meeting in Canada. Among the participants were Agility, dotCMS, Metrolinx, TELUS and Uniform. Toronto is becoming a very good city for us with several local groups.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1f370b4b-ba16-4a63-86be-1cc3d2fee0c5/ai.lifts.the.yachts.2023.jpg</image:loc>
      <image:title>Blog - Let's go 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/5ab03700-931e-43d8-b88c-67090377ddd7/caverion.chris.hovde.telia.2023.png</image:loc>
      <image:title>Blog - Let's go 2024 - Make it stand out</image:title>
      <image:caption>Chris Hovde works with diversity and inclusion at Telia and has been a huge role model for many in our community, including yours truly. We were finally able to welcome him to an in-person meeting in 2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/b69df2bc-81b2-4b1b-ab12-159a44175902/matt.tim.janus.cmskickoff23.jpg</image:loc>
      <image:title>Blog - Let's go 2024 - Make it stand out</image:title>
      <image:caption>Surrounded by friends at the Don Cesar for CMS Kickoff 23. Tim “let the world feel your heartbeat” McDonald to the left and Matt Garrepy from CMS Critic to the right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/5973e857-f972-4f59-b291-066de3035803/uxconnect-23-workshops.jpg</image:loc>
      <image:title>Blog - Let's go 2024 - Make it stand out</image:title>
      <image:caption>We added more workshops and interactivity to UX Connect 23. Photo: Roar Paaske</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/12/top-five-articles-from-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/911fb279-474c-4737-82da-ad590c9475f1/kate-tarling.janus-boye.2023.png</image:loc>
      <image:title>Blog - Top Five Articles From 2023 - Make it stand out</image:title>
      <image:caption>In March I met with Kate Tarling in London. She wrote a helpful book on leading and delivering successful services, sustainably. The notes from our book launch were among the most read articles this year.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/77ff00e9-808c-489e-b56e-56354d7e6c6a/sustainability-strategy-using-ai.png</image:loc>
      <image:title>Blog - Top Five Articles From 2023 - Make it stand out</image:title>
      <image:caption>A screenshot from the live demo that Kevin from Haiilo showed us</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/ac5fdaf4-dd08-4806-98e7-1b617c0d3611/docs-from-average-to-outstanding.png</image:loc>
      <image:title>Blog - Top Five Articles From 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1e6dcb08-055c-473a-a3e2-9704de9a864c/dennis.oswald.a23.ai.talk.jpg</image:loc>
      <image:title>Blog - Top Five Articles From 2023 - Make it stand out</image:title>
      <image:caption>AI explorer and design leader Dennis Oswald also made it to Aarhus in November and talked to a packed room about The Future of UX: Leveraging AI for Design, Research, and Career Growth (download slides as PDF)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/b2c0873a-1401-4c04-873f-94de3f8c458a/andreas.ramos.aarhus2015.jpg</image:loc>
      <image:title>Blog - Top Five Articles From 2023 - Make it stand out</image:title>
      <image:caption>Andreas Ramos was on stage in Aarhus City Hall at the Boye Aarhus 15 conference. His topic: Use content strategy to make your organisation win. Photo: Ib Sørensen</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/12/using-emails-for-action</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/42aaf379-3a41-4337-9e07-f347d46935ad/email.book.call.july2023.png</image:loc>
      <image:title>Blog - Using emails for action - Make it stand out</image:title>
      <image:caption>From the call with Ashley Budd and Day Kibilds</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/12/what-is-job-love</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1635271830716-CDZM1RP2KRLDH0BMZCJT/hertje-brodersen.jpeg</image:loc>
      <image:title>Blog - What is job love? - Make it stand out</image:title>
      <image:caption>Hertje Brodersen is a Berlin-based design leader who was previously three years in design leadership roles at Zalando. She also joined us at the Boye Aarhus 21 conference</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/54492e0a-3097-472b-b03e-ec86876d35a7/jobs.vs.jaffe.png</image:loc>
      <image:title>Blog - What is job love? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/8605f39d-b28d-4a46-913b-32da35a2ed7c/calvinism-empathy-map.png</image:loc>
      <image:title>Blog - What is job love? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/e0fb6972-cfcd-4ce6-b83c-2c62a482536b/motivation-hertje-graph.png</image:loc>
      <image:title>Blog - What is job love? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/a0d1330a-0e04-4581-8138-69dd8f38ac23/burnout-research2009.png</image:loc>
      <image:title>Blog - What is job love? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/d1b1f4c2-dbbc-43c7-8eba-22209c7957a0/nobl.collective.job.ad.2023.png</image:loc>
      <image:title>Blog - What is job love? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/fe10e4cb-de50-4d33-85f6-5fe3558fc88a/design.work.myths.collide.hertje.2023.png</image:loc>
      <image:title>Blog - What is job love? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/12/decoding-bias-navigating-the-digital-landscape-towards-inclusivity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/d0460c19-8c89-4467-b365-767faa356f2a/antonia-fedder.2023.jpeg</image:loc>
      <image:title>Blog - Decoding Bias: Navigating the Digital Landscape Towards Inclusivity - Make it stand out</image:title>
      <image:caption>Antonia Fedder is a Hamburg-based designer for impact-driven brands</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/12/enonic-developer-meetup</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c738dd18-fd12-4d6e-9920-58dda6f2a9c7/enonic.tsup.dec.2023.jpg</image:loc>
      <image:title>Blog - A morning with the Enonic developer community in Oslo - Make it stand out</image:title>
      <image:caption>Opening session with Alan Semenov, Engineering Manager at Enonic (to the left), next to founder and CEO Morten Eriksen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/a0132a40-85b6-44c6-a2df-efd91b12004c/enonic-meetup.dec.2023.back.jpeg</image:loc>
      <image:title>Blog - A morning with the Enonic developer community in Oslo - Make it stand out</image:title>
      <image:caption>Wow, what a turn-out at the Enonic Developer Meetup in Oslo! The Julegløgg was popular too.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/dc64e886-0561-4822-8b8d-04e87d3b8bb2/gjensidige.builders.dec.2023.jpg</image:loc>
      <image:title>Blog - A morning with the Enonic developer community in Oslo - Make it stand out</image:title>
      <image:caption>Thorstein Thorrud and Bobby Westberg from insurance firm Gjensidige showed their Builder’s Platform. An impressive set of services that together provides the tools needed for creating and hosting open editorial pages on Gjensidige’s digital estate.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/ed80f1c5-00e1-4c0f-a2c5-a9f3e8ce9319/aksel.no.dec.2023.jpg</image:loc>
      <image:title>Blog - A morning with the Enonic developer community in Oslo - Make it stand out</image:title>
      <image:caption>Tech lead Anders Bråthen Nomerstad joined us from NAV and showed how their component library &amp; design system make building better digital services at scale easier.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/12/6-months-in-the-world-of-dxo-dxc-and-orchestration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/d95fce8e-94d4-444c-9ca9-7bd6a6f34cf6/bart.omlo.2023.jpeg</image:loc>
      <image:title>Blog - 6 months in the world of DXO, DXC and orchestration - Make it stand out</image:title>
      <image:caption>Bart Omlo is Head of Sales at Conscia.ai</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/ba14637e-20c4-4357-87db-45fb38643957/future.composable.bart.2023.png</image:loc>
      <image:title>Blog - 6 months in the world of DXO, DXC and orchestration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/5ff25777-b539-4681-8787-a5d96a07e06d/mach.or.not.mach.bart.2023.png</image:loc>
      <image:title>Blog - 6 months in the world of DXO, DXC and orchestration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c692d0b9-ebee-48fa-8504-e9840722aad0/dxo.conscia.2023.png</image:loc>
      <image:title>Blog - 6 months in the world of DXO, DXC and orchestration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/11/empowering-editors-to-design-their-best-content</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/63d63d98-0b9a-4643-acf4-0fe0497e07ab/emma.horrell.2023.jpeg</image:loc>
      <image:title>Blog - Empowering editors to design their best content - Make it stand out</image:title>
      <image:caption>Emma Horrell is User Experience Manager at the University of Edinburgh</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/43ac0b1e-b136-4c74-bf9f-84def71127b5/editors.cms.reality.emma.drupalcon22.png</image:loc>
      <image:title>Blog - Empowering editors to design their best content - Make it stand out</image:title>
      <image:caption>It’s hard to remember everything, the systems has various illogical constraints and the list goes on. To empower the people who are working with content on the website, you also need to take their requirements into account</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/258a9d08-8112-4403-9fe7-b260b761b694/editors-cms-emma.drupalcon22.png</image:loc>
      <image:title>Blog - Empowering editors to design their best content - Make it stand out</image:title>
      <image:caption>Content comes as input from the left and then through the mechanics of the CMS, it’s output as webpages</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/23daae72-17d5-4551-8af5-874cf3cdbc37/better.cms.interface.edinburgh.2022.png</image:loc>
      <image:title>Blog - Empowering editors to design their best content - Make it stand out</image:title>
      <image:caption>It’s all about making better content. Emma showed this slide to illustrate how editor actions are connected with the underlying content management system</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/6b7a9deb-c7e1-4d11-a742-0e7b9abc05e5/emma.uni.edinburgh.codesign.cms.png</image:loc>
      <image:title>Blog - Empowering editors to design their best content - Make it stand out</image:title>
      <image:caption>Features are only part of the solution toolkit, it’s also about editor empowerment, configuration and then perhaps some changes to the CMS, in this case Drupal.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/f311f5f5-b838-46a3-899a-760408114321/editors.cms.reimagined.emma.edinburgh.2022.png</image:loc>
      <image:title>Blog - Empowering editors to design their best content - Make it stand out</image:title>
      <image:caption>Another way to look at the classical editorial flow - in this one workflows and layouts flow back as ideas and mechanisms to improve the editorial experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/e3718e2f-be12-485f-887b-7770a02c9a08/prioritise.solutions.cms.edinburgh.2022.png</image:loc>
      <image:title>Blog - Empowering editors to design their best content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/11/do-you-believe-in-magic-at-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/695e6b81-250c-44a0-955e-247f702e7689/christian.vandso.nov.2023-teaching.png</image:loc>
      <image:title>Blog - Do you believe in magic at work? - Make it stand out</image:title>
      <image:caption>Christian Vandsø Andersen has worked at the LEGO Group in various digital leadership roles since 2009. A screenshot from the member’s call, where Christian was in his home office.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/05ad9e4e-2cf7-4eaf-995c-d97ff66da911/magic.at.work.book.2023.jpeg</image:loc>
      <image:title>Blog - Do you believe in magic at work? - Make it stand out</image:title>
      <image:caption>Our Danish UX group leader Kristina Larsen was among the first to secure a copy of Magic @ Work, the new book by Christian Vandsø Andersen and she kindly shared this photo shortly after the member’s call.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/02ca7318-5dde-483b-907c-4064a82c2771/card.trick.teams.2023.png</image:loc>
      <image:title>Blog - Do you believe in magic at work? - Make it stand out</image:title>
      <image:caption>In the member’s call on his book ‘Magic @ Work’ Christian also illustrated some of his points by showing us a card trick. This was indeed a unique experience and for most on the call, probably the first time they’ve seen magic on a Teams call.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/3b5cef4b-c321-408a-8965-90194abae3d9/magic.work.book.fast.learning.jpeg</image:loc>
      <image:title>Blog - Do you believe in magic at work? - Make it stand out</image:title>
      <image:caption>A photo from book - it’s packed with small insights like this</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/be1c04c2-1436-46fe-a9dd-5459561d72bb/christian.vandso.nov.2023.all.arms.png</image:loc>
      <image:title>Blog - Do you believe in magic at work? - Make it stand out</image:title>
      <image:caption>A screenshot towards the middle of the 30-minute member’s call. As in the past where Christian has shared at conferences around the world, including the Boye Aarhus 20 conference, he airs warmth, the conduit of influence. And  clearly he enjoys sharing his experiences.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/11/what-might-2024-bring</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/3704fed9-a222-49f4-be6b-4bc473f6dcb3/diconium.xmas.2023.jpeg</image:loc>
      <image:title>Blog - What might 2024 bring? - Make it stand out</image:title>
      <image:caption>A packed meeting room at diconium for our final 2023 session in Hamburg.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/904cd8ab-0737-43be-89ad-522cc75c389b/diconium.hh.nov.2023.jpg</image:loc>
      <image:title>Blog - What might 2024 bring? - Make it stand out</image:title>
      <image:caption>diconium in Hamburg has a well assorted selection of warm and cold drinks. A refreshment area that almost resembled a frequent flyer lounge in an airport</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/7ed31fdd-dcf0-4f18-a528-b4a79b51d8ed/andy.kaiser.nov.23.png</image:loc>
      <image:title>Blog - What might 2024 bring? - Make it stand out</image:title>
      <image:caption>Co-founder of Ninetailed Andy Kaiser talked about how personalisation is changing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/4bb69df6-aabb-42ed-8962-21e9654812bc/coremedia.v2.png</image:loc>
      <image:title>Blog - What might 2024 bring? - Make it stand out</image:title>
      <image:caption>Björn from CoreMedia showed this screenshot of CoreMedia Studio v2. An editorial interface where development and product design started in 2007.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/18657359-6687-4db9-8cfb-833542115319/jam.strategy.ai.2023.jpg</image:loc>
      <image:title>Blog - What might 2024 bring? - Make it stand out</image:title>
      <image:caption>Jam on stage talking about strategy in the 2023 age of AI</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/4a62526a-6885-4769-a12c-a9bbf32449b6/karsten.ramm.nov.2023.jpeg</image:loc>
      <image:title>Blog - What might 2024 bring? - Make it stand out</image:title>
      <image:caption>The focus for Karsten Ramm was the customer shift.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/0a6cbc84-51cd-40cc-9ad4-a30e9e3b97a5/how.ai.thorsten.2023.jpg</image:loc>
      <image:title>Blog - What might 2024 bring? - Make it stand out</image:title>
      <image:caption>Thorsten Jonas also weaved in AI with this question at the end of the session: How can we make sure we use AI in an ethical and sustainable way? A good discussion to have now and not 10 years after the fact as we’ve unfortunately done with social media</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/11/agility-wins-the-2023-small-feature-award</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/26516727-6f18-4584-83d8-0e61d201f58a/joel-varty-ivo-lukac.2023.jpeg</image:loc>
      <image:title>Blog - Agility wins the 2023 Small Feature Award - Make it stand out</image:title>
      <image:caption>Joel Varty from Agility seen together with Ivo Lukac shortly after the winner was announced!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/25904ad8-88ad-4d08-8cf1-1c83dfe8e8ec/agility-preview-small-feature.award.2023.png</image:loc>
      <image:title>Blog - Agility wins the 2023 Small Feature Award - Make it stand out</image:title>
      <image:caption>The small feature showed by Agility is a new enhancement, which improves the preview functionality with real-time viewing of other users' edits and presence</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/bd09deca-cb1d-463a-8ea6-adb81b895436/a23.small.feature.jury.agility.jpeg</image:loc>
      <image:title>Blog - Agility wins the 2023 Small Feature Award - Make it stand out</image:title>
      <image:caption>A happy winner - left from right: Janus Boye, Joel Varty, Jens Hofman Hansen, Shannon Mølhave, Martin Frederiksen and Ivo Lukac. Photo: Ib Sørensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c50ad04a-21eb-4b79-b980-2b438a9c89f7/a23.asf.jpeg</image:loc>
      <image:title>Blog - Agility wins the 2023 Small Feature Award - Make it stand out</image:title>
      <image:caption>The 2023 Small feature award ceremony was held at Aarhus Street Food as a part of the Boye Aarhus 23 conference. Photo: Ib Sørensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/e96a59f4-9363-466f-b1d1-98ca3d1cb399/joel-varty-demo.a23.jpg</image:loc>
      <image:title>Blog - Agility wins the 2023 Small Feature Award - Make it stand out</image:title>
      <image:caption>Joel Varty from Agility explaining what’s going on in his live demo</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/10/srees-non-scary-guide-to-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1699808737032-KHXTVHRSE3TVPWY96TBY/Sree-Sreenivasan.2023.png</image:loc>
      <image:title>Blog - Sree's Non-Scary Guide to AI - Make it stand out</image:title>
      <image:caption>Sree Sreenivasan is Co-founder, Digimentors and also former Chief Digital Officer of NYC, Met Museum, Columbia and currently serves on the Nobel Prize Outreach board</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/10f07053-0de4-4123-ac7d-04ffd78b3182/simpsons-hot-summer.23.png</image:loc>
      <image:title>Blog - Sree's Non-Scary Guide to AI - Make it stand out</image:title>
      <image:caption>Sree used this cartoon to illustrate how scary climate change is and how we can expect more hot summers. Similarly with ChatGPT, see below</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/6fa134f9-cf26-454a-8a9c-7bc7ffdec53c/simpsons-chatgpt.scary.2023.png</image:loc>
      <image:title>Blog - Sree's Non-Scary Guide to AI - Make it stand out</image:title>
      <image:caption>ChatGPT will get more advanced and more scary - quickly!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/26d3f236-7017-4389-b774-256e19aa7bcb/angry.email.generator.sep.2023.png</image:loc>
      <image:title>Blog - Sree's Non-Scary Guide to AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/9/from-automation-first-towards-value-first</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/2a3c4a82-c6c0-42f3-b34b-c9f582e037c8/bbl.oslo.aug2023.jpg</image:loc>
      <image:title>Blog - From automation-first towards value-first - Make it stand out</image:title>
      <image:caption>Thanks to our friends at BBL Pivotal for hosting our 1st group meeting of the new learning season in rainy Oslo. And thanks to everyone who joined us for some thought-provoking conversations on automation, AI, employee experience and much more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c229c718-cc3b-4ae0-8a44-09cd05d299aa/ai.not.tide.yachts.jpg</image:loc>
      <image:title>Blog - From automation-first towards value-first - Make it stand out</image:title>
      <image:caption>As Kristine Vik Andresen from Santander eloquently said in our Oslo meeting: “Though many of us in the tech space stand to gain immensely, we have a responsibility: ensuring the rewards of AI benefit not just the few.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/9/make-change-better-and-avoid-change-fatigue</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/95ac78f8-f2c8-43c2-bcb3-2255cec1035d/change-fatigue-book-cover-may2023.png</image:loc>
      <image:title>Blog - Make change better and avoid change fatigue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/3b24fa3c-766e-44ad-b4aa-27248fb80450/jenny-magic-melissa-breker-cmworld.png</image:loc>
      <image:title>Blog - Make change better and avoid change fatigue - Make it stand out</image:title>
      <image:caption>Jenny Magic and Melissa Breker together on stage at Content Marketing World</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/9/how-work-changes-with-ai-and-copilots</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/598d3c22-5b4b-4454-96d0-2e91338e1436/richard-aarhus22.jpg</image:loc>
      <image:title>Blog - How work changes with AI and Copilots - Make it stand out</image:title>
      <image:caption>Richard also gave two popular talks in Denmark last year at the Boye Aarhus 22 conference. One of his sessions was titled: Tackling Employee Experience Today As We Embrace The Future Workplace. Photo: Ib Sørensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/92955c5b-76c7-42eb-944a-66d95df2162c/ai-major-transformative-workplace.png</image:loc>
      <image:title>Blog - How work changes with AI and Copilots - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/ac5fdaf4-dd08-4806-98e7-1b617c0d3611/docs-from-average-to-outstanding.png</image:loc>
      <image:title>Blog - How work changes with AI and Copilots - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/9/ai-in-content-management-from-hype-to-reality</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/03644340-8ab2-4628-95bb-af48db467fcd/wsc-2023-ondrej.jpg</image:loc>
      <image:title>Blog - AI in Content Management: From Hype to Reality - Make it stand out</image:title>
      <image:caption>Have you read an article written by AI without noticing? This was the opening question by Ondrej Polesny at Kontent.ai. Editorial note: This article is written by a human.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/f3e8b1a0-9d6d-408b-b4c7-c1ec7f402843/typical-generative-ai-wsc2023.jpg</image:loc>
      <image:title>Blog - AI in Content Management: From Hype to Reality - Make it stand out</image:title>
      <image:caption>What is typical for generative AI? Ondrej shared the characteristics of generative AI. If you look carefully, you’ll notice Deane Barker sitting in the front. He joined us from the US and gave a keynote later at the Web Summer Camp.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/9/pushing-the-needle-on-modern-leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/b891c6d5-561b-409b-8ecf-414aa8310a2d/janise-fraser-2023.jpeg</image:loc>
      <image:title>Blog - Pushing the needle on modern leadership - Make it stand out</image:title>
      <image:caption>Janice Fraser co-founded Adaptive Path back in 2004 and has since then worked with innovation and leadership development. In April 2023, she published Farther Faster and Far Less Drama with Jason Fraser.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/0f8096f7-6080-4cf4-bac0-c7742e1f7566/fffd-book-2023.jpg</image:loc>
      <image:title>Blog - Pushing the needle on modern leadership - Make it stand out</image:title>
      <image:caption>My copy of the book - notice not only the how the authors like alliteration (FFFD), but also the asterix on stress which denotes the broad scope of the management book. It will help reduce feeling overwhelmed, chaos, frustration, waste, indecision, friction and blickering</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/9/power-ai-corporate-communications-ready</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1535106089806-CYVVY3LAHTR96OFXZRM0/Adam+Feldt.jpg</image:loc>
      <image:title>Blog - The power of AI in corporate communications: Are you ready? - Make it stand out</image:title>
      <image:caption>Adam Feldt is Senior Manager, Digital Communications at TOPSOE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/90e81c72-53a9-4f8b-b890-a3fa092e1705/Brian_Tomlinson_2022.jpeg</image:loc>
      <image:title>Blog - The power of AI in corporate communications: Are you ready? - Make it stand out</image:title>
      <image:caption>Brian Tomlinson is Head of Content at Staffbase</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/8/what-community-means-to-me</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1693334402580-SIEJ99Q8E9SHO2RP9V59/jenda-perla-2023.jpeg</image:loc>
      <image:title>Blog - What community means to me - Make it stand out</image:title>
      <image:caption>Jenda Perla is VP Marketing at Kentico, a Forbes Communication Council Member, and also an active participant in the Boye &amp; Co community</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/29d30a76-519e-41c2-8292-cd7efe541a0e/jenda-scott-brinker-jb.jpg</image:loc>
      <image:title>Blog - What community means to me - Make it stand out</image:title>
      <image:caption>Jenda (to the left) hanging out with Janus Boye, Scott Brinker and Mirek Jirku, Director of Product Marketing at Kentico at the MarTech briefing in Hamburg back in May</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/ab7174bd-1a09-4cf9-8265-0a6df54ee426/jenda-speaking.jpg</image:loc>
      <image:title>Blog - What community means to me - Make it stand out</image:title>
      <image:caption>Jenda speaking and sharing his experience with a startup community</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/8/exploring-the-impact-of-ai-unveiling-the-evolution-from-assistants-to-artilects</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/905df92b-0f2e-41c5-89e2-b7fe48619577/samuel-pouyt-2022.jpg</image:loc>
      <image:title>Blog - Exploring the Impact of AI: Unveiling the Evolution from Assistants to Artilects - Make it stand out</image:title>
      <image:caption>Sam Pouyt was a popular speaker at the Boye Aarhus 22 conference, where he gave a talk on composable design</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/8/introducing-an-ai-sandbox</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1598821585613-O4TF2SI3ZUO8IHIULKE2/gurdeep-singh.jpg</image:loc>
      <image:title>Blog - Introducing an AI Sandbox - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/ca7abe5a-be45-4be6-a131-5aa4f0194f88/ai.sandbox.technical-consideration.png</image:loc>
      <image:title>Blog - Introducing an AI Sandbox - Make it stand out</image:title>
      <image:caption>Gurdeep showed this slide to our Norwegian community members outlining the technical considerations of an AI Sandbox</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/4ee4f10d-fb6c-4def-9a00-043f5a9b8212/make-the-risk-lower.png</image:loc>
      <image:title>Blog - Introducing an AI Sandbox - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/7/expert-of-the-month-john-stepper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/8b7e2604-d06c-4533-9c92-310235157a66/john-stepper.2023.jpeg</image:loc>
      <image:title>Blog - Expert of the month: John Stepper - Make it stand out</image:title>
      <image:caption>John Stepper is the founder of "Working Out Loud" and focuses on helping individuals and companies make the most of all they have to offer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c6c748ef-34df-4a24-a773-e48ddc1ffd33/31.jan.2017.wol.signed.book.jpg</image:loc>
      <image:title>Blog - Expert of the month: John Stepper - Make it stand out</image:title>
      <image:caption>John signed this copy of Working Out Loud back in 2017 when he was a guest star at a peer group meeting in Germany</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/7/github-copilot-early-adopter-experiences-at-telus</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/9ec09656-084b-433e-b738-1be3dc7091a1/seb-barre-2023.jpeg</image:loc>
      <image:title>Blog - GitHub Copilot - Early adopter experiences at TELUS - Make it stand out</image:title>
      <image:caption>Seb Barre is Digital Platform Product Lead at TELUS in Toronto and his team have been early adopters of GitHub Copilot</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/6/why-open-strategy-matters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/2817fc22-ac2b-45ce-a9b9-484ccc147b08/iben-morten-juni-2023.png</image:loc>
      <image:title>Blog - Why open strategy matters - Make it stand out</image:title>
      <image:caption>Management researcher Iben Stjerne with business agility expert Morten Elvang</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/dd2107a4-f94f-4dd7-8f1b-68ecea7070eb/Accept-strategy-is-changing.png</image:loc>
      <image:title>Blog - Why open strategy matters - Make it stand out</image:title>
      <image:caption>A version of this slide was used in our recent peer group meeting: As is widely accepted in both work and more private matters - it starts with acceptance as the important first step in getting past uncomfortable thoughts, feelings, and situations in life</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/a8006125-dc28-412c-9718-415e632ad5c1/open-strategy-involvement-slide.png</image:loc>
      <image:title>Blog - Why open strategy matters - Make it stand out</image:title>
      <image:caption>Slide from our Copenhagen session on open strategy: Open strategy is all about transparency, inclusion and adaptability</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/e4342659-390b-487a-8e97-dfd1ba629596/open-strategy-iben-janus-morten-june2023.jpg</image:loc>
      <image:title>Blog - Why open strategy matters - Make it stand out</image:title>
      <image:caption>Iben Stjerne and Morten Elvang visited our Copenhagen digital strategy group in earlier this month for a joint talk on ‘open strategy’</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/6/expert-of-the-month-lesley-crook</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/3a669251-aee8-4331-8f24-c0505c11df8a/lesley+viva+poster.jpg</image:loc>
      <image:title>Blog - Expert of the month: Lesley Crook - Make it stand out</image:title>
      <image:caption>Lesley Crook is M365 Apps &amp; Services MVP focused on Viva</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/5c260986-accd-43a7-9417-7de6aa3bbcbe/11-05-5082.jpg</image:loc>
      <image:title>Blog - Expert of the month: Lesley Crook - Make it stand out</image:title>
      <image:caption>Lesley enjoys to present at conferences. Here she is with her Viva Origami - for more see Start a conversation about the Viva suite.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/92c8927d-4dcf-498b-bfae-0c38c68df78d/TechNowDay_March2022.png</image:loc>
      <image:title>Blog - Expert of the month: Lesley Crook - Make it stand out</image:title>
      <image:caption>Lesley co-presenting with other Viva Explorers at the TechNow (Women's Day)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/0d90ad32-9c4b-4e2f-ba7f-1ec967a9900f/viva.origami1.jpg</image:loc>
      <image:title>Blog - Expert of the month: Lesley Crook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/6/everyone-wants-to-work-here</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/f86931fd-3376-4904-9b87-f859ce153d9a/Maura-Thomas_2023.jpg</image:loc>
      <image:title>Blog - Everyone Wants to Work Here - Make it stand out</image:title>
      <image:caption>Maura Nevel Thomas is an award-winning international speaker, trainer, and author on individual and corporate productivity and work-life balance, and the most widely-cited authority on attention management</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/a3e63444-1233-4be3-aa6e-3d4de6dfe92b/book-cover-everyone-wants-to-work-here.jpeg</image:loc>
      <image:title>Blog - Everyone Wants to Work Here - Make it stand out</image:title>
      <image:caption>The book cover for Everyone Wants to Work Here. The book came out in April 2023.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/6/how-to-avoid-rpa-vendor-lock-in</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1603043788444-47DMX6FIQ75TOH5G8OP3/gurdeep-singh.jpg</image:loc>
      <image:title>Blog - How to avoid RPA vendor lock-in - Make it stand out</image:title>
      <image:caption>Gurdeep Singh has worked with automation, including RPA for almost a decade and is currently Product Manager, Artificial Intelligence &amp; Robotics at Tryg in Copenhagen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/6/how-to-have-effective-climate-conversations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/ce0aabe6-3a04-4649-b906-75c48d114b8c/nina-horstra.2023.jpeg</image:loc>
      <image:title>Blog - How to have effective climate conversations - Make it stand out</image:title>
      <image:caption>Nina is UX Research Manager at Booking.com and also a climate coach</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/73f053cc-2137-4f11-b005-70614ba6c779/7-wonders-7-days-emojis.png</image:loc>
      <image:title>Blog - How to have effective climate conversations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/48bb6558-fa70-412b-bde7-54e6e59b09ac/Impact-top-10-2020-Babette-Porcelijn-symbols-768x866.jpg</image:loc>
      <image:title>Blog - How to have effective climate conversations - Make it stand out</image:title>
      <image:caption>As shown on the graph, smartphones and cars is the big culprit, while flying is ‘only’ number 5. These figures are based on the Netherlands. For more, see the Think Big Act Now website.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/5/expert-of-the-month-gudrun-moeller</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1687706257792-BVWDJJ3R340TPHGO3X7F/gudrun-moller-2023.jpeg</image:loc>
      <image:title>Blog - Expert of the month: Gudrun Möller - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/5/next-level-of-enabling-marketers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1680530865646-6B9GUKT3TGL8BOI5RPRL/kristina-podnar-2022.jpeg</image:loc>
      <image:title>Blog - Next level of enabling marketers - Make it stand out</image:title>
      <image:caption>Kristina Podnar is a renowned expert on digital governance and also the author of “The Power of Digital Policy""</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/76be5d4a-079d-459e-8184-591ccd71d78a/which-marketing-policy.2023.png</image:loc>
      <image:title>Blog - Next level of enabling marketers - Make it stand out</image:title>
      <image:caption>When working in the marketing department, how do you find the right version of the marketing policy? Kristina shared this screenshot, which unfortunately is an accurate depiction of the unsolved problem facing many marketers for the past many years</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/5/gaps-and-flaws-in-the-traditional-boundaries-of-our-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1685278358647-RLZ7EZV79UPSQTHGP9XJ/Michael_Peter_Edson_2023.jpg</image:loc>
      <image:title>Blog - Gaps and flaws in the traditional boundaries of our work - Make it stand out</image:title>
      <image:caption>Michael Peter Edson is a strategist and consultant working at the intersection of technology, culture, and global social change.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/aa95963d-525d-4704-a352-9811bc25111e/2023-04-04+Big+Frikin+Wall+for+J.+Boye.jpg</image:loc>
      <image:title>Blog - Gaps and flaws in the traditional boundaries of our work - Make it stand out</image:title>
      <image:caption>Michael shared this simple illustration of a big wall during our conversation - it’s adapted from Kathy Sierra’s work. For more, see usingdata.com/usingdata/a-selection-of-awesome-graphics-about-user</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/2ff974f0-e4b4-4c0b-b2b8-a9987cb7b866/csm_NEMO_EMC_2022_10.10_Photo-Jorge_Gomes__33__7af405783c.jpg</image:loc>
      <image:title>Blog - Gaps and flaws in the traditional boundaries of our work - Make it stand out</image:title>
      <image:caption>Michael was on stage at a European museum conference in Portugal in late 2022 - giving a keynote appropriately titled: “Dangerous creations: The inspiring new reality of museum practice”. Photo: Jorge Gomes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1573457420306-16D1WOLRALOGEJ7CSJBY/Boye+11dk-bundsgaard-michael-edson.jpg</image:loc>
      <image:title>Blog - Gaps and flaws in the traditional boundaries of our work - Make it stand out</image:title>
      <image:caption>Photo from the opening of the Boye Aarhus 2011 conference. Michael Edson on the left, Aarhus mayor Jacob Bundsgaard in middle and Janus Boye on the right.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/4/expert-of-the-month-eric-greenberg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1156b94a-4a4d-4374-b308-eb0de0995326/eric-greenberg-2022.jpg</image:loc>
      <image:title>Blog - Expert of the month: Eric Greenberg - Make it stand out</image:title>
      <image:caption>Eric Greenberg is Senior Director Marketing Operations at The Wharton School</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/4/whats-dennis-cooking-ai-creativity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1353897c-f51d-47da-95e0-e153bbda6d7a/dennis-oswald.jpeg</image:loc>
      <image:title>Blog - What's Dennis cooking: AI &amp;amp; Creativity - Make it stand out</image:title>
      <image:caption>In a recent member’s call Dennis Oswald nicely summarised what he labelled “gefährliches Halbwissen” about the impact of artificial intelligence. As expected, we ran out of time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/340bce7e-f29a-4e61-8047-7ecd2783200a/march.2023-in-ai.jpeg</image:loc>
      <image:title>Blog - What's Dennis cooking: AI &amp;amp; Creativity - Make it stand out</image:title>
      <image:caption>AI highlights in March 2023 according to AI Frontier by Steve Nouri</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/4/what-can-we-learn-from-the-university-of-copenhagen-cms-selection-process</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/0cf841d3-c5fc-488d-bb72-0f49e269a462/johannes-nygaard-2023.jpeg</image:loc>
      <image:title>Blog - What can we learn from the University of Copenhagen CMS selection process - Make it stand out</image:title>
      <image:caption>Johannes Nygaard is Chief Digital Advisor at the University of Copenhagen and was a part of the CMS selection team that evaluated options and planned the process from beginning in 2017 to confirming the final selection in 2023.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/4/digital-as-enabler-for-sustainability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1678906497849-Q6DHBS3A2K6H5WESDVYU/1676062089812.jpeg</image:loc>
      <image:title>Blog - Digital as enabler for sustainability - Make it stand out</image:title>
      <image:caption>Katrine Sundbye is currently a self-employed advisor, focusing on the circular transition and cross industry collaboration for a sustainable future. Previously partner at The North Alliance and Head of Digital Channels at DNV.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/8223d1be-109b-41a5-92b9-6c61f2f47986/green-growth-model-2023.png</image:loc>
      <image:title>Blog - Digital as enabler for sustainability - Make it stand out</image:title>
      <image:caption>You could argue that outreach is the start and if outreach is all you are doing, then you can easily be accused of greenwashing.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/4/how-ai-will-transform-internal-communications</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/cef04e32-c0e9-4247-bab3-4402280a3110/kevin-h%C3%A4hnlein.2023.jpg</image:loc>
      <image:title>Blog - How AI will transform internal communications - Make it stand out</image:title>
      <image:caption>Kevin Hähnlein’s work is focused on what he sees as one of the biggest challenges for most organisations today: Reaching, engaging, and retaining their employees.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/0c587181-0f21-4c97-8889-61f36faf4a2a/pull-push-internal-comms.png</image:loc>
      <image:title>Blog - How AI will transform internal communications - Make it stand out</image:title>
      <image:caption>You need a multichannel approach to reach your employees. Slide shared by Kevin during the call.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/77ff00e9-808c-489e-b56e-56354d7e6c6a/sustainability-strategy-using-ai.png</image:loc>
      <image:title>Blog - How AI will transform internal communications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/3/expert-of-the-month-andreas-ramos</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/661832d2-cff8-4af2-801c-cc93a0695db9/Andreas_Ramos.jpg</image:loc>
      <image:title>Blog - Expert of the month: Andreas Ramos - Make it stand out</image:title>
      <image:caption>Andreas Ramos is a Silicon Valley legend. He moved there in 1992 and still lives there today</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/200a6e40-acee-4079-a282-45b502c84078/andreas.ramos.30.mar.png</image:loc>
      <image:title>Blog - Expert of the month: Andreas Ramos - Make it stand out</image:title>
      <image:caption>A screenshot from my Google Meet with Andreas Ramos - notice the cap with andreas.com and the large book covers in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/b2c0873a-1401-4c04-873f-94de3f8c458a/andreas.ramos.aarhus2015.jpg</image:loc>
      <image:title>Blog - Expert of the month: Andreas Ramos - Make it stand out</image:title>
      <image:caption>Andreas Ramos was on stage in Aarhus City Hall at the Boye Aarhus 15 conference. His topic: Use content strategy to make your organisation win. Photo: Ib Sørensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1535881969585-YYG914B6S6WJSM1OM30F/billede+8.png</image:loc>
      <image:title>Blog - Expert of the month: Andreas Ramos - Make it stand out</image:title>
      <image:caption>Hanging out with Andreas Ramos at Bills’ Coffee in Aarhus, Denmark with some copies of Andreas’ books. This photo is from November 2014</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/b9f78c6b-f283-4ad9-9006-8f7db6fc8340/big-book-content-marketing-cover.jpg</image:loc>
      <image:title>Blog - Expert of the month: Andreas Ramos - Make it stand out</image:title>
      <image:caption>This book - The Big Book of Content Marketing - came out in 2013</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/570f472e-a2da-4e35-873f-302d5dea3724/lars.janus.bebo.andreas.oct.2019.jpg</image:loc>
      <image:title>Blog - Expert of the month: Andreas Ramos - Make it stand out</image:title>
      <image:caption>From an informal dinner in San Francisco in October 2019. From left to right: Lars Birkholm Petersen, Janus Boye, Bebo White, Andreas Ramos and Wendy Chang</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/3becff41-3594-4650-b187-10b63f5e2caf/1.july.2022.andreas.sam.janus.jpg</image:loc>
      <image:title>Blog - Expert of the month: Andreas Ramos - Make it stand out</image:title>
      <image:caption>From July 1, 2022: Andreas Ramos to the left holding the very first printed version of the new Modular book by Sam Bhagwat from Gatsby.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/3/if-you-want-to-manage-resistance-your-change-has-already-failed</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1632334640141-4PD07X6QJ7MCJUVZW5GU/rene-bomholt.jpg</image:loc>
      <image:title>Blog - If you want to manage resistance, your change has already failed - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/912f830a-2f7d-4fe1-9370-8e1eff491039/the-change-formula.jpg</image:loc>
      <image:title>Blog - If you want to manage resistance, your change has already failed - Make it stand out</image:title>
      <image:caption>Rarely has a single slide received so much feedback as when we first saw this at one of our conferences in 2015. Even if your time in school with advanced math was years ago (and this is not even real math as a member pointed out), this is still probably familiar to all, in particular those working in complex organisations.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/3/the-six-pillars-of-content-experience-and-how-digital-asset-management-enables-them</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/ad689002-2044-4788-9806-7a4355b538ab/warren-daniels-2023.jpg</image:loc>
      <image:title>Blog - The six pillars of content experience and how digital asset management enables them - Make it stand out</image:title>
      <image:caption>Warren Daniels is CMO at Bynder</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/20feba6b-1961-4d9e-afc3-9f7ff3559b88/bynder-2023-content-inflection-point.png</image:loc>
      <image:title>Blog - The six pillars of content experience and how digital asset management enables them - Make it stand out</image:title>
      <image:caption>Exceptional content experiences are the tip of the iceberg as shown in this Bynder slide.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/3/higher-education-digital-needs-to-move-to-the-next-level</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1676969191584-5HARAYBB52T4CYRB8Y2H/eric-greenberg-2023.jpeg</image:loc>
      <image:title>Blog - Higher Education digital needs to move to the next level - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/3/hyperautomation-more-hype-than-hyper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1603043788444-47DMX6FIQ75TOH5G8OP3/gurdeep-singh.jpg</image:loc>
      <image:title>Blog - Hyperautomation: More hype than hyper - Make it stand out</image:title>
      <image:caption>Gurdeep Singh has worked with business automation and robotics for over a decade</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/3/does-your-it-project-hurt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/e3dee133-e3ea-4743-a2db-0f254f9a939e/martin-frederiksen2020.png</image:loc>
      <image:title>Blog - Does your IT project hurt? - Make it stand out</image:title>
      <image:caption>Martin on stage talking about ethical software design at the Boye Aarhus 20 conference</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/3/the-missing-manual-for-service-organisations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/8963ce5e-3312-4ff6-a867-9a6cfb501d80/kate-tarling2023.jpeg</image:loc>
      <image:title>Blog - The missing manual for service organisations - Make it stand out</image:title>
      <image:caption>Kate Tarling is a service leader and designer, author of The Service Organization and a visiting lecturer and speaker. She has spoken on service organisations and design at Harvard University, UCL, Google, Ravensbourne, and the Royal College of Art (RCA) and mentored at Techstars.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/ba14ef4c-f72a-4f73-98bc-d3bb205874f9/the-service-org-book2023.jpg</image:loc>
      <image:title>Blog - The missing manual for service organisations - Make it stand out</image:title>
      <image:caption>My copy of The Service Organization - in the book launch call we also talked about the ‘sustainably’ part.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/65368b08-0aa8-4408-9f6d-4afefa5c4efe/chapter8-the-service-org.jpg</image:loc>
      <image:title>Blog - The missing manual for service organisations - Make it stand out</image:title>
      <image:caption>Chapter 8 is one of my favorite chapters. Titled: “Create plans that change as you learn more about reality.” The point is not to create more detailed plans before you get started, the goal is really to focus on what we need to do and learn.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/2/expert-of-the-month-tina-schmechel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1151f01b-42e3-43ae-b401-eb4987420d3e/tina-s-boye22-aarhus.jpg</image:loc>
      <image:title>Blog - Expert of the month: Tina Schmechel - Make it stand out</image:title>
      <image:caption>Tina Schmechel presenting on business as unusual at the higher education conference track at the Boye Aarhus 22 conference</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/6c42dfb7-852c-4d1b-974a-636a27e87348/tina-s-graduation-covid.png</image:loc>
      <image:title>Blog - Expert of the month: Tina Schmechel - Make it stand out</image:title>
      <image:caption>Tina at one of Imperial’s first post-pandemic in-person ceremonies at the Royal Albert Hall in London.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/b03469b2-3b27-4306-906e-84b848090ce5/imperial-alumni-postal-pack.png</image:loc>
      <image:title>Blog - Expert of the month: Tina Schmechel - Make it stand out</image:title>
      <image:caption>At the HE Connect 22 conference in Manchester, Tina hosted a popular workshop and shared insights on the Milestone campaign at Imperial. The campaign was quite successful in re-engaging alumni. It also included a printed postal pack. See the slides for more: Re-engaging alumni, one milestone anniversary at a time (PDF)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/2/strategy-for-trust</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/44050ba1-f079-4917-aa1b-9aeb8a5e7a63/Margot-Bloomstein-2022.jpg</image:loc>
      <image:title>Blog - Strategy for Trust - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c3c893de-be28-4d7a-a553-bf535966ce04/trustworthy-book.jpg</image:loc>
      <image:title>Blog - Strategy for Trust - Make it stand out</image:title>
      <image:caption>My copy of Trustworthy - an enjoyable and also very practical guide to being more trustworthy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/24db118e-d059-44a5-9958-a3a7f865a904/chapter6-trustworthy.jpg</image:loc>
      <image:title>Blog - Strategy for Trust - Make it stand out</image:title>
      <image:caption>Chapter 6 is in the Volume part of the trust framework. Such an important point - say what you have to say, then stop!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/2/higher-ed-usually-does-not-need-proprietary-website-platforms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/626e4e8e-b756-4f52-9c44-1434d651727d/eric-greenberg-2023.jpeg</image:loc>
      <image:title>Blog - Higher Ed usually does not need proprietary website platforms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/2/ask-me-anything-with-peter-merholz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/f852d50e-2d54-4dfd-93e6-04c41f53dfda/peter-merholz2022.png</image:loc>
      <image:title>Blog - Ask me anything with Peter Merholz - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/a9d05a90-1920-4f13-8b29-b49a391f8788/org-design-for-design-org-2023.jpg</image:loc>
      <image:title>Blog - Ask me anything with Peter Merholz - Make it stand out</image:title>
      <image:caption>My copy of the book, which has helped me look good at a few of our recent design leadership peer group meetings.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/2/selecting-process-mining-vendor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/270b95b2-f597-4739-bc55-c65494e77700/gurdeep-a20-godsbanen.png</image:loc>
      <image:title>Blog - Selecting the right process mining vendor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/2/climate-change-and-carbon-accounting-in-the-cloud</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/036464da-2c29-4ef9-9e87-88d74d7e5628/leah-goldfarb-2022.jpeg</image:loc>
      <image:title>Blog - Climate change and carbon accounting in the cloud - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/55522f13-4142-4e90-886d-78e7cdfa56ae/ICT-global-carbon-footprint-2023+graph.png</image:loc>
      <image:title>Blog - Climate change and carbon accounting in the cloud - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/f1dfc5a4-a326-4e3a-ba13-06871745edfd/cloud-carbon-auditing.png</image:loc>
      <image:title>Blog - Climate change and carbon accounting in the cloud - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/5ce4e2a8-ed47-4d28-973e-317d716eff78/hyperscalers-communication.png</image:loc>
      <image:title>Blog - Climate change and carbon accounting in the cloud - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/2/intranet-strategy-trends-for-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/702009f0-b5fd-46ff-be60-53993a1ad3ae/frank-wolf23.png</image:loc>
      <image:title>Blog - Intranet Strategy Trends for 2023 - Make it stand out</image:title>
      <image:caption>Frank Wolf, co-founder of employee communication software vendor Staffbase</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/2/digital-experience-technology-2023-themes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1675631892971-JW88MMYQ62W9PYEN6MS7/amanda-skura2023.jpeg</image:loc>
      <image:title>Blog - Digital Experience Technology 2023 Themes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/06ae3735-ecc3-4946-aa4e-bcc6222310ff/audi-usa-customer-experience.png</image:loc>
      <image:title>Blog - Digital Experience Technology 2023 Themes - Make it stand out</image:title>
      <image:caption>Amanda shared this illustration on how they are working on enabling the best customer experience for Audi shoppers and owners by building a holistic digital ecosystem to power the experience</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/1/expert-of-the-month-susan-weinschenk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/85736d66-faa5-48f9-a26e-615f919e2358/susan-weinschenk-2023.jpg</image:loc>
      <image:title>Blog - Expert of the month: Susan Weinschenk - Make it stand out</image:title>
      <image:caption>Susan Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People and How To Get People To Do Stuff</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/1/whats-the-real-story-about-digital-experience-composition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/899f482a-7eaf-46d0-91c7-0e0c57d9ac41/janus-town-hall-a22.png</image:loc>
      <image:title>Blog - What’s the real story about digital experience composition? - Make it stand out</image:title>
      <image:caption>Janus Boye in action at the closing debate at the Boye Aarhus 22 conference. Photo: Ib Sørensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/399652c2-f121-4410-a738-79a4f70e175d/headless-vs-experience-conscia23.png</image:loc>
      <image:title>Blog - What’s the real story about digital experience composition? - Make it stand out</image:title>
      <image:caption>Headless to the left versus orchestrating (DXC) to the right. Illustration provided via Conscia</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2023/1/headless-cms-in-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/35a1a093-e9c7-4c99-aae2-b4f507621dec/simon-janus-oct22.png</image:loc>
      <image:title>Blog - Headless CMS in 2023 - Make it stand out</image:title>
      <image:caption>Simon Jones and Janus Boye at the Cambridge Film Festival in October 2022</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/72303241-5699-4cf0-869e-f82bdfbf7dba/sanity-traditional-headless-cms-22.png</image:loc>
      <image:title>Blog - Headless CMS in 2023 - Make it stand out</image:title>
      <image:caption>Sanity is a software firm focused on what they call the Composable Content Cloud. Their marketing department has created this helpful illustration showing how a traditional CMS is different from a headless CMS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/e18ccec1-9a17-41d1-a9c6-a9311fb51f58/contentful-diagram-headless.png</image:loc>
      <image:title>Blog - Headless CMS in 2023 - Make it stand out</image:title>
      <image:caption>Contentful is among the headless CMS market leaders. This diagram from their marketing department shows how a headless CMS doesn’t have the chains between the content and the display, but instead APIs. To be fair, and perhaps to avoid confusion, we could have cut the diagram and left out the Content Infrastructure, but as this is the current positioning of Contentful, it’s left here for you to continue your learning journey. We’ll keep our focus on headless CMS for this post.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/88d38928-618c-4430-853a-a606b4920a3d/kontent.ai.headless.png</image:loc>
      <image:title>Blog - Headless CMS in 2023 - Make it stand out</image:title>
      <image:caption>This illustration by Kontent.ai shows content delivery across multiple websites - a strong case for a headless CMS</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/12/expert-of-the-month-nicole-france</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1671472258652-1J29GK9W10U1BTWDRWCG/nicole-france.jpeg</image:loc>
      <image:title>Blog - Expert of the month: Nicole France - Make it stand out</image:title>
      <image:caption>Nicole France is Evangelist, Director of Content at Contentful</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/5d48ca04-0f7c-41ff-91c9-c01d013d369d/Plasma_lamp_touching.jpg</image:loc>
      <image:title>Blog - Expert of the month: Nicole France - Make it stand out</image:title>
      <image:caption>The effect of a conducting object (a hand) touching the plasma globe. By Diliff - Own work, CC BY 2.5</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/12/top-five-articles-from-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/f2d92a2b-0233-4b41-a5cf-f3e5f101752e/J-Boye-Musikhuset-Wednesday-09112022_5405-1024x683.jpg</image:loc>
      <image:title>Blog - Top Five Articles From 2022 - Make it stand out</image:title>
      <image:caption>Thorsten Jonas made it twice to Aarhus this year with his inspiring message about sustainable UX.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/00cb25f8-6f9d-4a2b-9be0-beaa4d4a7b97/J-Boye-Musikhuset-Thursday-10112022_6742-1024x683.jpg</image:loc>
      <image:title>Blog - Top Five Articles From 2022 - Make it stand out</image:title>
      <image:caption>Anni Albæk is pastor in the Danish Lutheran church and gave a lightning talk at the Boye Aarhus 22 conference on Hope and the future</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1646940377011-GZAJS22CJ4QX6ILZMZ4R/thomas-dugaro.J+Boye+2021Godsbanen+02112021.jpg</image:loc>
      <image:title>Blog - Top Five Articles From 2022 - Make it stand out</image:title>
      <image:caption>Thomas Dugaro from RTL on stage at the Boye Aarhus 21 conference. Photo: Ib Sørensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/7d43b68f-7825-43dc-a7e9-af389efc9d4a/J-Boye-Musikhuset-Thursday-10112022_6721-1024x683.jpg</image:loc>
      <image:title>Blog - Top Five Articles From 2022 - Make it stand out</image:title>
      <image:caption>Gavin Colborne also presented his work on a sustainability score for websites at the Boye Aarhus 22 conference. Photo: Ib Sørensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/270b95b2-f597-4739-bc55-c65494e77700/gurdeep-a20-godsbanen.png</image:loc>
      <image:title>Blog - Top Five Articles From 2022 - Make it stand out</image:title>
      <image:caption>Gurdeep Singh on stage doing a hybrid presentation at the Boye Aarhus 20 conference. Photo: Ib Sørensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/8874a7e2-6562-46c2-9175-5efa393233c5/J-Boye-Musikhuset-Wednesday-09112022_5613-1024x683.jpg</image:loc>
      <image:title>Blog - Top Five Articles From 2022 - Make it stand out</image:title>
      <image:caption>Grace from LEGO Group moderated the Future Workplace track at the Boye Aarhus 22 conference. Here she’s seen in the packed room taking a photo with her smartphone.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/12/infinite-links-and-symbols</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/22e3ceac-d475-4177-88ce-d77166f19eb8/chris-justice.jpeg</image:loc>
      <image:title>Blog - Infinite links and symbols - Make it stand out</image:title>
      <image:caption>Chris Justice recently joined enterprise link management vendor BL.INK. Previously Chris worked in senior marketing roles at IBM, Jahia, Magnolia and Vignette.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1326e8d3-6e5e-487b-b981-47c58632f6df/chris-janus-cph-may25.jpg</image:loc>
      <image:title>Blog - Infinite links and symbols - Make it stand out</image:title>
      <image:caption>I was able to meet Chris Justice in Copenhagen in May 2022 for an informal coffee conversation</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/12/the-purpose-upgrade-a-book-that-takes-purpose-to-the-next-level</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1344708a-4cb2-4b20-bde0-8fab228ba3ba/paul-skinner-2022.jpeg</image:loc>
      <image:title>Blog - How you could benefit from a purpose upgrade - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/fa697415-81b4-4605-9591-a34df68e7962/purpose-upgrade-book.jpg</image:loc>
      <image:title>Blog - How you could benefit from a purpose upgrade - Make it stand out</image:title>
      <image:caption>My copy of the Purpose Upgrade has been with me for a few months now. I keep coming back to it to understand it better and to get inspiration from the hopeful message.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/33b03e7f-a3e0-462b-8c51-a0527cc16633/in-search-of-lost-purpose.jpg</image:loc>
      <image:title>Blog - How you could benefit from a purpose upgrade - Make it stand out</image:title>
      <image:caption>Photo from Part II of the book - In Search of Lost Purpose</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/12/towards-a-fossil-free-internet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/553029c3-dbce-44f0-9be2-0c17d08f1d0c/Hannah-Smith-headshot-22.jpg</image:loc>
      <image:title>Blog - Towards a fossil-free Internet - Make it stand out</image:title>
      <image:caption>Hannah is the Operations and Training Manager for the Green Web Foundation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/dacb15eb-d1d2-4102-a999-ab448ace2d5a/Helen_Keller_circa_1920_-_restored.jpg</image:loc>
      <image:title>Blog - Towards a fossil-free Internet - Make it stand out</image:title>
      <image:caption>Hannah Smith quoted Helen Keller to make the point that we can all make a difference when it comes to greening the Web. This 1920 image is from the Los Angeles Times.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/98b321f3-0376-4333-a386-e07eed4c8914/xBranch_Magazine_Coveer_Issue3-min-1086x1536.png.pagespeed.ic.eLGTfS9bCq.png</image:loc>
      <image:title>Blog - Towards a fossil-free Internet - Make it stand out</image:title>
      <image:caption>The cover of Issue 3 of the branch magazine</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/473089d1-f5a9-4585-8001-adca457338af/J-Boye-Musikhuset-Tues-08112022_5115-1024x683.jpg</image:loc>
      <image:title>Blog - Towards a fossil-free Internet - Make it stand out</image:title>
      <image:caption>Danny Mastrup and Tobias N. Pedersen from the municipality of Herning redesigned their website, so that it’s now up to the user, whether the visit should take place with a climate-friendly display or not, which makes is possible for the citizen to save 30-70% of the data during a visit. Photo: Ib Sørensen from the Boye Aarhus 22 conference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/f2d92a2b-0233-4b41-a5cf-f3e5f101752e/J-Boye-Musikhuset-Wednesday-09112022_5405-1024x683.jpg</image:loc>
      <image:title>Blog - Towards a fossil-free Internet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/12/composable-design-throughout-the-stack-at-salling-group</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/f2b9c059-2203-4b50-b155-eb029fb117a2/martin-hobert-2022.jpeg</image:loc>
      <image:title>Blog - Composable design throughout the stack at Salling Group - Make it stand out</image:title>
      <image:caption>As Frontend Manager at Danish retailer Salling Group, Martin Hobert implemented shared modules that work in a composable fashion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/507e52a0-1f02-4596-bd09-3a75d3592ac0/salling-group-frontend-team-before.png</image:loc>
      <image:title>Blog - Composable design throughout the stack at Salling Group - Make it stand out</image:title>
      <image:caption>How Martin illustrated the situation before they went composable: The digital team faced several problems before they went composable. Low developer productivity, downtime and reinventing the wheel from project to project</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/18c9c6af-2315-4c6c-9157-2f6addbbc96a/shared-packages-salling22.png</image:loc>
      <image:title>Blog - Composable design throughout the stack at Salling Group - Make it stand out</image:title>
      <image:caption>A high-level look at some of the shared packages that the frontend team at Salling Group has created - effectively building blocks that can be reused and extended across the application</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/4d706e75-ed1e-452a-96b2-cafb975ce68c/salling-shared-packages22.png</image:loc>
      <image:title>Blog - Composable design throughout the stack at Salling Group - Make it stand out</image:title>
      <image:caption>A more detailed look at the shared modules. Note the Algolia service, which is used for search and the Magnolia service which is their CMS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/77bdde76-53b0-4d43-b050-80dc87596011/salling-microservice-architecture.png</image:loc>
      <image:title>Blog - Composable design throughout the stack at Salling Group - Make it stand out</image:title>
      <image:caption>The shared packages were created using this microservice architecture</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/12/a-smarter-conversation-on-digital-leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1670768923022-NBH0I26834OJ3F40JFJQ/christian-vands%C3%B8-2022.jpeg</image:loc>
      <image:title>Blog - A smarter conversation on digital leadership - Make it stand out</image:title>
      <image:caption>Christian Vandsø Andersen has worked at the LEGO Group in various digital leadership roles since 2009</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/2d311012-6c8b-4d33-9b66-cb0713b62873/wonderful-digital-leadership-book.png</image:loc>
      <image:title>Blog - A smarter conversation on digital leadership - Make it stand out</image:title>
      <image:caption>Published in October 2022, Wonderful digital Leadership covers 144 pages to make you think about leading digital teams</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/9f43ad1d-a160-47e5-9bfc-9ff1a4ff3615/chapter10-wicked-problems.jpg</image:loc>
      <image:title>Blog - A smarter conversation on digital leadership - Make it stand out</image:title>
      <image:caption>Chapter 10 talks about wicked problems that can’t be solved. The book has a few illustrations, but as each chapter is only about 10 pages on average, often with lists and bullets, it’s a book that you can easily bring to the beach or consume over a weekend.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1670769013344-9PQNOU7GWRDWH0HQMF0I/JBoyeKonferenceGodsbanen2020_Wednesday04112020_89719-1024x683.jpg</image:loc>
      <image:title>Blog - A smarter conversation on digital leadership - Make it stand out</image:title>
      <image:caption>Christian in action talking about (digital) leadership in a complex world at the Boye Aarhus 20 conference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/12/using-content-engineering-to-scale-the-digital-customer-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/33355dd9-3c6c-4886-a6c8-05c5b4e6da9a/rafeala-ellensburg-pic2022.jpeg</image:loc>
      <image:title>Blog - Using content engineering to scale the digital customer experience - Make it stand out</image:title>
      <image:caption>Rafaela Ellensburg works as Content Engineering Consultant at Dutch retailer Albert Heijn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/41b46f9d-e0c6-4eb5-8cf7-e649e0adbb60/rafeala-ellensburg-presenting2022.jpeg</image:loc>
      <image:title>Blog - Using content engineering to scale the digital customer experience - Make it stand out</image:title>
      <image:caption>Content engineering is relevant across the organisation: Earlier this year Rafaela gave an internal talk on content engineering in front of an audience with product directors, managers, owners and UX designers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/ef6e936c-4a4d-499f-ac92-26f42b6b5ba6/structured-modular-content.png</image:loc>
      <image:title>Blog - Using content engineering to scale the digital customer experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/46995979-39cd-4764-9e68-f43392c6c23d/centralized-content-management.png</image:loc>
      <image:title>Blog - Using content engineering to scale the digital customer experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/2dc19bf8-ef94-44b1-996e-d2ed4a903c58/automated-content-configuration.png</image:loc>
      <image:title>Blog - Using content engineering to scale the digital customer experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/9dd8814c-feee-4fcc-b359-592043cb3b86/smart-content-delivery.png</image:loc>
      <image:title>Blog - Using content engineering to scale the digital customer experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/12/lean-rpa-the-what-why-and-how</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/141eb673-1b37-4b07-a687-f707d9e94b99/gurdeep-a20.jpg</image:loc>
      <image:title>Blog - Lean RPA the what, why and how - Make it stand out</image:title>
      <image:caption>Gurdeep on stage doing a hybrid presentation at the Boye Aarhus 20 conference</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/11/expert-of-the-month-jennifer-snyder</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1670923777681-9BQNDEE5R3KQXDH7NEJN/jennifer-snyder-22.jpeg</image:loc>
      <image:title>Blog - Expert of the month: Jennifer Snyder - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/5a199f0b-2638-4e6d-b704-833f6572b8b4/think-florida2013.png</image:loc>
      <image:title>Blog - Expert of the month: Jennifer Snyder - Make it stand out</image:title>
      <image:caption>Back in 2013, Jennifer Snyder was setting up the 32” screen prototype of thinkFlorida and training local museum staff on uploading content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/a5319876-cc03-4c10-8da0-2b39c4c7ccd4/jen-Ayala-chapel.jpg</image:loc>
      <image:title>Blog - Expert of the month: Jennifer Snyder - Make it stand out</image:title>
      <image:caption>Jennifer on location just outside the Ayala chapel at Quejana (Álava), near Bilbao, shooting for an interpretive film on the reinstallation of the Arms and Armor galleries in 2017.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/79ef5b41-5df7-4931-8194-e5e19d4b4a67/jen-snyder-2019-journeymaker.jpg</image:loc>
      <image:title>Blog - Expert of the month: Jennifer Snyder - Make it stand out</image:title>
      <image:caption>Jennifer Snyder presented JourneyMaker to one of our West Coast peer groups back in 2019. JourneyMaker is a digital tool that allows your family to create your very own tour of the Art Institute of Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c93087be-5637-4047-afb2-1f24e1d70be4/monster-journeymaker.gif</image:loc>
      <image:title>Blog - Expert of the month: Jennifer Snyder - Make it stand out</image:title>
      <image:caption>JourneyMaker icons – Time Travel and Monster – allow kids to choose themed tours to explore the museum.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/839855c6-8a72-4afa-ba55-5e43059fd397/time-travel-journeymaker.gif</image:loc>
      <image:title>Blog - Expert of the month: Jennifer Snyder - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c51e82f6-9ad3-46cb-b3ea-6b311a66d8ce/SFMOMA_9x16+Georgia+Final-Small.gif</image:loc>
      <image:title>Blog - Expert of the month: Jennifer Snyder - Make it stand out</image:title>
      <image:caption>Example from the SFMOMA times of content alignment across multiple channels</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1ad70065-4c3e-4a8a-bbe9-00aeb0c60471/jen-snyder-2019.jpg</image:loc>
      <image:title>Blog - Expert of the month: Jennifer Snyder - Make it stand out</image:title>
      <image:caption>Jennifer doing some impromptu whiteboarding at a peer group meeting in San Francisco in 2019</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/11/how-to-protect-your-website-from-editors-marketers-and-even-developers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1669241981464-0IPV22FPZAZ6XZANEBMB/Ond%C5%99ej+Polesn%C3%BD.22.jpeg</image:loc>
      <image:title>Blog - How to protect your website from editors, marketers and even developers - Make it stand out</image:title>
      <image:caption>Ondřej Polesný is Developer Evangelist at Kontent.ai</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/0b68e778-bf91-49d6-8f08-9d1148c2983f/icon-content.model.png</image:loc>
      <image:title>Blog - How to protect your website from editors, marketers and even developers - Make it stand out</image:title>
      <image:caption>An example shared by Ondřej for an editor to pick an optional icon based on a content model.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/cede67f9-f03b-4bc2-83c9-b6af4d4bc78c/ondrej-p-wsc.2022.jpg</image:loc>
      <image:title>Blog - How to protect your website from editors, marketers and even developers - Make it stand out</image:title>
      <image:caption>Ondrej presenting at the Web Summer Camp 2022</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/90acc2a9-5e92-49be-b5c5-ac3e59a0547c/code-tests-ondrej.png</image:loc>
      <image:title>Blog - How to protect your website from editors, marketers and even developers - Make it stand out</image:title>
      <image:caption>Be professional about your code checks before commiting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/69a2828f-750f-4055-bda1-e02654935392/clarify-responsibilities-ondrej.png</image:loc>
      <image:title>Blog - How to protect your website from editors, marketers and even developers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/11/why-i-joined-blink</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1668779872164-QG4OJTEXKU761W14XGLC/chris.justice-22.jpeg</image:loc>
      <image:title>Blog - Why I joined BL.INK - Make it stand out</image:title>
      <image:caption>Chris Justice recently joined enterprise link management vendor BL.INK. Previously Chris has worked in senior marketing roles at IBM, Jahia, Magnolia and Vignette</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/11/the-2nd-age-of-martech</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1535104342154-4L4IRIM9BNAMCS33MYS7/scott-brinker.jpg</image:loc>
      <image:title>Blog - The 2nd Age of Martech - Make it stand out</image:title>
      <image:caption>Scott Brinker, also known as Chief Martech, joined us for a recent member call on the 2nd age of Martech</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/f11dae6f-de44-4583-b351-79c428db7a26/silos-symbioses.jpeg</image:loc>
      <image:title>Blog - The 2nd Age of Martech - Make it stand out</image:title>
      <image:caption>The 2nd age of Martech is about going from silos to symbioses</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/7ab55c90-d446-465b-a15f-0ec74e9f6ddc/scott-brinker-2019.jpg</image:loc>
      <image:title>Blog - The 2nd Age of Martech - Make it stand out</image:title>
      <image:caption>Scott most recently presented to our community in person in 2019. Among the topics back then were departments going rogue and some group discussion on where Martech is on the hype cycle</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/8a1bce48-12c0-4f82-b5ba-10b411b92f55/scott-brinker-2016.jpg</image:loc>
      <image:title>Blog - The 2nd Age of Martech - Make it stand out</image:title>
      <image:caption>At a peer group meeting back in Boston in 2016, Scott gave a talk that also covered innovation and scalability</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/11/hope-and-the-future</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/7df36408-50ef-43f0-831d-81a62638d46a/J+Boye+Musikhuset+Thursday+10112022_6733.jpg</image:loc>
      <image:title>Blog - Hope and the future - Make it stand out</image:title>
      <image:caption>Anni on stage at the #boye22 conference. Photo: Ib Sørensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/80a41513-2316-43f7-b5de-4d7bd4785c76/J+Boye+Musikhuset+Thursday+10112022_6742.jpg</image:loc>
      <image:title>Blog - Hope and the future - Make it stand out</image:title>
      <image:caption>Anni while giving her lightning talk at the Boye Aarhus 22 conference on hope and the future. Photo: Ib Sørensen</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/11/bias-in-content-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1668462053360-S7XU7JR9UQS9YCDNZ7H6/marli-mesibov-22.jpeg</image:loc>
      <image:title>Blog - Bias in content strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/6ca8eb09-ec1f-4f25-b0f7-cabe747b36ab/bias-content-strategy-action.png</image:loc>
      <image:title>Blog - Bias in content strategy - Make it stand out</image:title>
      <image:caption>Marli gave us all a friendly challenge in one of her final slides</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/11/how-to-look-at-a-form</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1651745644214-1C1B6QSLE3P8ACWK4MBO/caroline-jarrett.jpg</image:loc>
      <image:title>Blog - How to look at a form - Make it stand out</image:title>
      <image:caption>Caroline Jarrett is an expert on forms and hosted a recent member call on the topic</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/e4827d22-c2f8-4113-87f2-5d8fe4705907/bedfordshire-parking-forms.png</image:loc>
      <image:title>Blog - How to look at a form - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/5d08c439-5638-4b27-9d3d-7a05ef3fb09a/outside-world.forms.png</image:loc>
      <image:title>Blog - How to look at a form - Make it stand out</image:title>
      <image:caption>A diagram illustrating how an organisation’s forms are just the tips of a much larger structure, ‘The service’ – most of which is buried inside the organisation itself. By Tim Paul</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/11/5-takeaways-from-the-boye-aarhus-22-conference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/dc9ef6d3-4069-451c-8918-29c946c0afcb/J+Boye+Musikhuset+Wed+09112022_5372.jpg</image:loc>
      <image:title>Blog - 5 takeaways from the Boye Aarhus 22 conference - Make it stand out</image:title>
      <image:caption>From the conference opening on day #2 where Jens Peter Hansen, President at Cyklistforbundet (Danish Cyclists' Federation), reminded us that even an old low-tech innovation can drive big change, also for health and jobs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/dc1e942a-2a71-4339-b7f6-53e0b5159e31/thorsten-jonas-a22.keynote.jpg</image:loc>
      <image:title>Blog - 5 takeaways from the Boye Aarhus 22 conference - Make it stand out</image:title>
      <image:caption>Thorsten Jonas also looked to the mountains for a reminder of both the wonder of our planet and the harsh realities of climate change</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/62d48050-d022-4013-9302-54100f9ae1bb/morning-run.boye22.jpg</image:loc>
      <image:title>Blog - 5 takeaways from the Boye Aarhus 22 conference - Make it stand out</image:title>
      <image:caption>Thorsten Jonas (to the right) on the morning run, next to Vojtech, Thomas Dugaro, Gavin Colborne, Janus Boye, Adam Feldt, Jonas Wolter and Pernille Feldt.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c724f44e-f286-4d70-8669-3a839a283af0/sara.wim.vojtech-aarhus22.jpg</image:loc>
      <image:title>Blog - 5 takeaways from the Boye Aarhus 22 conference - Make it stand out</image:title>
      <image:caption>Vojtech (to the right) moderated a popular roundtable on AI and CMS. On the photo is also from the left Sarah van Gellekom from the Royal Danish Library and Wim Van Horen from Contentstack.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/10/expert-of-the-month-hannah-smith</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/553029c3-dbce-44f0-9be2-0c17d08f1d0c/Hannah-Smith-headshot-22.jpg</image:loc>
      <image:title>Blog - Expert of the month: Hannah Smith - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/7939a305-aa36-47be-91cc-8909babefc23/hannah-he-connect22.jpeg</image:loc>
      <image:title>Blog - Expert of the month: Hannah Smith - Make it stand out</image:title>
      <image:caption>Hannah on stage at the HE Connect 22 conference in Manchester</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/d9634233-5cf7-428f-a926-141bfbc40c60/building-sustainable-internet-hannah-smith.png</image:loc>
      <image:title>Blog - Expert of the month: Hannah Smith - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/10/composable-architecture-using-the-cms-as-your-director</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/656d6437-95d5-4a93-b0af-66f88cdbd622/thomas-sigdestad.2022.jpeg</image:loc>
      <image:title>Blog - Composable architecture: Using the CMS as your director - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/f35a1f6d-db04-46a9-a307-fa285328c463/Traditional+and+Headless+CMS+Architecture.png</image:loc>
      <image:title>Blog - Composable architecture: Using the CMS as your director - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c1a195f6-24b4-4940-b8c3-0c37d3f58949/Composer+Architecture.png</image:loc>
      <image:title>Blog - Composable architecture: Using the CMS as your director - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/af4a19ca-5521-4a59-8802-947877d7569e/Composable+CMS+Architecture.png</image:loc>
      <image:title>Blog - Composable architecture: Using the CMS as your director - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/10/introducing-the-google-privacy-sandbox</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/0bfb1acb-fa6a-4abf-8690-1f4ad2caec7b/samdutton.22.jpg</image:loc>
      <image:title>Blog - Introducing the Google Privacy Sandbox - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/010f1ebc-c57a-4e0a-a1c4-51dd27046b3e/ad.ecosystem.png</image:loc>
      <image:title>Blog - Introducing the Google Privacy Sandbox - Make it stand out</image:title>
      <image:caption>As Sam said in the call: “The ad ecosystem is really complex! Not even developers, advertisers or publishers understand the supply chain for third-party services.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/8eccfdf9-ff3f-4949-9619-a49e8f1105d7/80.data.protection.2021.png</image:loc>
      <image:title>Blog - Introducing the Google Privacy Sandbox - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/b3aa32ff-85e7-4d5b-b2ec-0eee89ddc959/ads.apis.png</image:loc>
      <image:title>Blog - Introducing the Google Privacy Sandbox - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/20e9360e-a358-4361-94c3-f3eac44ed4cf/privacy.sandbox.timeline.oct22.png</image:loc>
      <image:title>Blog - Introducing the Google Privacy Sandbox - Make it stand out</image:title>
      <image:caption>Privacy Sandbox timeline as of October 2022 - refer to privacysandbox.com/timeline for an updated version</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/00890ef2-ce5d-48ed-b529-0a78932b4ebf/staged.approach.chrome.png</image:loc>
      <image:title>Blog - Introducing the Google Privacy Sandbox - Make it stand out</image:title>
      <image:caption>Some of the Privacy Sandbox initiatives have now reached the ‘Utility testing’ phase.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/10/how-to-start-in-a-diversity-inclusion-role</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/8f27101a-2a0e-448c-bd08-b7042364911c/lisa-haiilo-2022.jpeg</image:loc>
      <image:title>Blog - How to start in a diversity &amp;amp; inclusion role - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/18ecb526-df47-45a2-baa5-fd0125468e32/dii-haiilo-survey22.png</image:loc>
      <image:title>Blog - How to start in a diversity &amp;amp; inclusion role - Make it stand out</image:title>
      <image:caption>Some of the questions that Lisa used in the beginning of her new role working on diversity &amp; inclusion at Haiilo</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/10/introducing-the-new-kentico</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/d3797477-0542-45d6-aac5-429827e89643/Petr_Palas_founder_Bart_Omlo_CEO_Kontent.ai_Dominik_Pinter_CEO_Kentico_.jpg</image:loc>
      <image:title>Blog - Introducing the new Kentico - Make it stand out</image:title>
      <image:caption>From left to right: Bart Omlo - new CEO of Kontent.ai, Petr Palas - the original founder, who remains the chairman of the board for both companies and then finally Dominik Pinter, the recently appointed CEO of Kentico</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/8f81e5ed-bc15-4286-a25d-3dcd4f2891ae/kentico.2022.logo.png</image:loc>
      <image:title>Blog - Introducing the new Kentico - Make it stand out</image:title>
      <image:caption>The Kentico brand also had a slight refresh. This is the new logo</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/9/product-led-growth-free-trials-and-onboarding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/8b4707fa-b0fa-4b8a-9322-dfb7dbe11438/Andrius-Knispelis.jpeg</image:loc>
      <image:title>Blog - Product-led growth: Free trials and onboarding - Make it stand out</image:title>
      <image:caption>Andrius Knispelis is Product Director at social media suite vendor Brandwatch and based in Copenhagen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/b9db30f6-6cbe-4887-8531-1eb1cd1a05a9/where.is.product-led-growth-slide.png</image:loc>
      <image:title>Blog - Product-led growth: Free trials and onboarding - Make it stand out</image:title>
      <image:caption>Product-led growth is both about acquiring customers as well as upselling them onto larger plans and adding more users.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/595f1fc3-a94c-4158-8fa4-dd0068a56cbb/product-led-growth-Books.png</image:loc>
      <image:title>Blog - Product-led growth: Free trials and onboarding - Make it stand out</image:title>
      <image:caption>Wes Bush initially published his book on product-led growth in 2019</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/50abf538-7f8c-4620-ba4c-3af0a37f85b0/andrius.J%2BBoye%2B2021%2BTirs%2B02112021_Pan%2B3.jpg</image:loc>
      <image:title>Blog - Product-led growth: Free trials and onboarding - Make it stand out</image:title>
      <image:caption>Andrius gave a highly rated talk at the Boye Aarhus 21 conference titled: Challenges of building a product that sells itself</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/e522a149-8276-4ab7-b39c-5601d78002f5/trial.metrics.png</image:loc>
      <image:title>Blog - Product-led growth: Free trials and onboarding - Make it stand out</image:title>
      <image:caption>Sample KPIs for the free trial</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/3dd5738c-da62-4d8e-ba3a-2de75cf0d822/communicate-value.png</image:loc>
      <image:title>Blog - Product-led growth: Free trials and onboarding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/3e7d4f63-0747-40db-a290-2ee575532907/deliver.value.png</image:loc>
      <image:title>Blog - Product-led growth: Free trials and onboarding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/cae3becd-6a8b-4d1e-87fc-0c37559d65f3/product-led-onboarding-site-550-sm.png</image:loc>
      <image:title>Blog - Product-led growth: Free trials and onboarding - Make it stand out</image:title>
      <image:caption>Ramli John published Product-Led Onboarding with Wes Bush in 2021 as a follow up to the book on product-led growth</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/2162f1a0-966a-45a4-9545-eb580d476082/spotify.free.trial.png</image:loc>
      <image:title>Blog - Product-led growth: Free trials and onboarding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1c9d42bf-966b-48f6-a876-60af590ce611/productboard.free.trial.2022.png</image:loc>
      <image:title>Blog - Product-led growth: Free trials and onboarding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/fb60ef50-aafe-4b94-acb9-56227d16f833/intercom.free.trial.2022.png</image:loc>
      <image:title>Blog - Product-led growth: Free trials and onboarding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/0e2ea7f6-c92e-4af7-9b02-7697a1c0dc61/slack.freemium.2022.png</image:loc>
      <image:title>Blog - Product-led growth: Free trials and onboarding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/f0c552e1-076a-4253-b850-0454470d1618/mixpanel.samledata.2022.png</image:loc>
      <image:title>Blog - Product-led growth: Free trials and onboarding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/9/expert-of-the-month-adam-feldt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/3d2c56f0-8647-424b-a532-59d861b2cee1/adam-feldt-2022.jpeg</image:loc>
      <image:title>Blog - Expert of the month: Adam Feldt - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/2a872b34-a424-4324-9da5-b72060e1d38e/adam-godsbanen-boye21.jpg</image:loc>
      <image:title>Blog - Expert of the month: Adam Feldt - Make it stand out</image:title>
      <image:caption>Adam at one of the popular roundtable discussions at a past Boye conference in Aarhus. This one is from the Boye Aarhus 21 conference held at Godsbanen. Photo: Ib Sørensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/5cf8c440-c71c-4f7c-9379-7af481d1816b/topsoe.2022.brand.jpg</image:loc>
      <image:title>Blog - Expert of the month: Adam Feldt - Make it stand out</image:title>
      <image:caption>The topsoe.com that was launched during 2022 looks unlike any chemical engineering website you’ve seen before</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/8/expert-of-the-month-chris-hovde</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/590d354c-ffed-4d94-9f22-482e848d3044/chris-hovde-2022.jpeg</image:loc>
      <image:title>Blog - Expert of the month: Chris Hovde - Make it stand out</image:title>
      <image:caption>Chris Hovde is Global People Movement Lead at Telia</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/653876bb-5f07-4943-bfaf-c56d962e8ea1/chris-hovde-2022-on-stage.jpeg</image:loc>
      <image:title>Blog - Expert of the month: Chris Hovde - Make it stand out</image:title>
      <image:caption>Chris on a panel at the recent Diversify Nordics Summit in Oslo. According to Chris: “The first Nordic conference that understands what diversity is truly about!” The conference will return in September 2023.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/8/from-content-analytics-to-business-metrics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/9ad36dde-d074-475a-ab12-1cbc01abd627/noz-urbina.jpg</image:loc>
      <image:title>Blog - From content analytics to business metrics - Make it stand out</image:title>
      <image:caption>Noz Urbina is a globally recognized leader in the field of content strategy and customer experience</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/172e09f5-3a97-4d42-aa0f-0419dc4824cc/big-3-metrics-noz-urbina.png</image:loc>
      <image:title>Blog - From content analytics to business metrics - Make it stand out</image:title>
      <image:caption>These are the kind of metrics that senior management really cares about. How fast are we growing? Are our customers happy and do we make a profit? Slide shared by Noz Urbina</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/29dd7e2c-ab0b-4fd5-86f3-8859de6fde92/customer-journey.questions.time.png</image:loc>
      <image:title>Blog - From content analytics to business metrics - Make it stand out</image:title>
      <image:caption>A customer journey is equal to questions divided by time. It’s as simple as that according to Noz Urbina</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/f38be94f-500a-4b21-9a1a-4e679eebb2b1/emtions.customer-journey.questions.time.png</image:loc>
      <image:title>Blog - From content analytics to business metrics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/b753ca83-e312-4d64-a9e8-6024204129c4/context.emotions.customer-journey.questions.time.png</image:loc>
      <image:title>Blog - From content analytics to business metrics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/5daf8172-5061-42fa-8bba-acae2c45a8b3/big-pharma.content.numbers.png</image:loc>
      <image:title>Blog - From content analytics to business metrics - Make it stand out</image:title>
      <image:caption>Regardless of channel, Noz shows you can measure the difference between pieces of content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/df4c5c2f-dfca-4a64-a412-28352ee0deda/content-metrics-business-metrics.png</image:loc>
      <image:title>Blog - From content analytics to business metrics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/kontentai-headless-cms-modular-content-platform</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/b43c3725-0a62-4d3e-9eb1-d097b2b7b507/Kontent.ai-founding-team.png</image:loc>
      <image:title>Blog - Kontent.ai: From headless CMS onwards to a modular content platform - Make it stand out</image:title>
      <image:caption>The founding fathers at Kontent.ai - now a stand-alone company after years of incubating at Kentico. Standing in the middle holding the sign is CEO Bart Omlo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/b3624855-6645-4bde-bc41-6827ca0c9435/modular-content-platform.png</image:loc>
      <image:title>Blog - Kontent.ai: From headless CMS onwards to a modular content platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/ec3db25e-fe26-4d59-b043-30273f2a50f6/Vojtech+Boril_VP+Growth+%26+Marketing.jpeg</image:loc>
      <image:title>Blog - Kontent.ai: From headless CMS onwards to a modular content platform - Make it stand out</image:title>
      <image:caption>Vojtech Boril is VP Growth and Marketing at Kontent.ai and also a part of the experienced management team that used to work at Kentico prior to Kontent.ai becoming a stand-alone company</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/5-trends-that-make-digital-smarter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/b6c0238d-7cb7-4606-923e-0176d8a0427c/Janus.B%C3%A5stad.2022.jpeg</image:loc>
      <image:title>Blog - 5 trends that make digital smarter - Make it stand out</image:title>
      <image:caption>On stage in the charming art cinema in Båstad, where Pyramid hosted a Digital Day in July 2022</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/05757233-7d79-4f14-9710-475eb9ff9573/great.decoupling-2022.png</image:loc>
      <image:title>Blog - 5 trends that make digital smarter - Make it stand out</image:title>
      <image:caption>This illustration shows how elements in red are focused on the experience, while the elements in black are Saas and the elements in green are services. As a customer you can then mix-and-match and interchange individual parts without having to change the entire ecosystem.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/7/expert-of-the-month-sana-remekie</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/cb4ce834-c3d2-4b02-813b-ef300ded32ec/sana-remekie22.jpeg</image:loc>
      <image:title>Blog - Expert of the month: Sana Remekie - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/f23e8b26-17b6-43fc-937a-2a79b34196d1/conscia-early-days.jpg</image:loc>
      <image:title>Blog - Expert of the month: Sana Remekie - Make it stand out</image:title>
      <image:caption>A family photo from 2016 when Conscia was formed and Sana also had 2 small kids</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/9157bc86-5192-4adf-948a-03199d9b6bc2/mindmap.composability.sana22.jpeg</image:loc>
      <image:title>Blog - Expert of the month: Sana Remekie - Make it stand out</image:title>
      <image:caption>To quote Sana from when talking about this mind map: Before we talk about which way is right, it's important to speak the same language</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/bc3a20cd-faa9-4b61-b9e7-f26fe20f0cf7/sana.remekie.speaking.png</image:loc>
      <image:title>Blog - Expert of the month: Sana Remekie - Make it stand out</image:title>
      <image:caption>Sana is a frequent and highly-rated speaker at industry conferences</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/7/liberating-structures-engagement-inclusion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/10a01db1-3574-4059-aeb6-fdfc1e1fa02c/carsten.lutzen2022.jpeg</image:loc>
      <image:title>Blog - Liberating structures increases engagement and inclusion - Make it stand out</image:title>
      <image:caption>Carsten Lützen is Scrum Master/Agile Coach at the LEGO Group, where he creates awesome teams and products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/44284db1-66c4-4e29-824a-c4030f0de642/introducing-liberating-structures.png</image:loc>
      <image:title>Blog - Liberating structures increases engagement and inclusion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/59f83af2-2995-4e20-a2e9-15515130b4ac/5.elements.liberating.structures.png</image:loc>
      <image:title>Blog - Liberating structures increases engagement and inclusion - Make it stand out</image:title>
      <image:caption>Liberating structures is like a building block held up by 5 structural elements</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/b08ab10d-ff0f-4929-ab0c-a68975294b50/liberating.structure.1.4.all.png</image:loc>
      <image:title>Blog - Liberating structures increases engagement and inclusion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/7/making-the-sustainable-thing-the-right-thing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/3f01c8df-89a2-42f2-8e67-2477342879da/Val.Mitchell.jpg</image:loc>
      <image:title>Blog - Making the sustainable thing the right thing - Make it stand out</image:title>
      <image:caption>Val Mitchell is the academic training lead for Snook. Alongside her role at Snook, Val is co-lead for the UX and Service Design MA at Loughborough University.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/756afda9-a65c-4906-b516-6087d806f5b4/uk.flooding.png</image:loc>
      <image:title>Blog - Making the sustainable thing the right thing - Make it stand out</image:title>
      <image:caption>As a part of the floods in the UK in 2012, severe weather warnings and a number of flood alerts were issued by the UK's Environment Agency, and many areas were hit by flash floods that overwhelmed properties and caused power cuts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/aad331c6-517a-4027-b3dc-9e8931616470/uber.green.2022.png</image:loc>
      <image:title>Blog - Making the sustainable thing the right thing - Make it stand out</image:title>
      <image:caption>Not only does Uber Green provide you with an environmentally friendly ride, but drivers of fully electric vehicles are also eligible for the Zero Emissions incentive, which lets them earn an extra $1 on every Uber trip (up to $4,000 annually). For more, read: The Road to Zero Emissions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/35aac87b-e360-4adc-9932-a5940f5e244f/organic.basics.july.2022.png</image:loc>
      <image:title>Blog - Making the sustainable thing the right thing - Make it stand out</image:title>
      <image:caption>Screenshot of the Organics Basics low impact website. They have an entire low impact manifesto in 10 steps, which includes not loading any images before they are actively requested by the user, minimizing the power consumption on the users device and more</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/6/expert-of-the-month-anja-saabye</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/06528e21-5608-4f90-8377-a1c707513154/anja-saabye-summer22.JPEG</image:loc>
      <image:title>Blog - Expert of the month: Anja Saabye - Make it stand out</image:title>
      <image:caption>Anja is Head of UX and Product Design, Senior Manager at Universal Robots in Odense, Denmark</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/be7d8327-4f4d-4ade-859e-4cb6a4130606/anja-saabye-automatica.jpeg</image:loc>
      <image:title>Blog - Expert of the month: Anja Saabye - Make it stand out</image:title>
      <image:caption>At the recently held Automatica conference, the UR family grew with the new #UR20 robot. Anja and her team were closely involved in the design and she’s a big believer in the impact of a strong design language</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/6/headless-cms-needs-to-be-marketing-friendly</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/4ec428cb-a965-4cbf-bd92-f883bd48066e/martin-michalik-kontent2022.jpeg</image:loc>
      <image:title>Blog - Headless CMS needs to be marketing friendly - Make it stand out</image:title>
      <image:caption>Martin Michalik is Vice President of Product at Kontent by Kentico and is focused on making headless work for both business and IT</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/6/diversity-inclusion-telia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/134d94d1-dd54-4629-b718-e14dd471f89f/chris-hovde-2022.jpeg</image:loc>
      <image:title>Blog - Diversity &amp;amp; inclusion at Telia - Make it stand out</image:title>
      <image:caption>As a part of his role as Global People Movement Lead at Telia, Chris Hovde also works as diversity lead and generously shared his recent lessons learned on the topic</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/2a2a04eb-b54e-481a-872b-c2dfe4e4ff70/telia-2025-diversity-targets.png</image:loc>
      <image:title>Blog - Diversity &amp;amp; inclusion at Telia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/3b82d049-f303-4770-bf2e-9d7f3a961956/diversity-journey-telia.png</image:loc>
      <image:title>Blog - Diversity &amp;amp; inclusion at Telia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/a2b0a2d7-003c-4e11-b4fa-088fb97ae9dc/telia-stepping-up.png</image:loc>
      <image:title>Blog - Diversity &amp;amp; inclusion at Telia - Make it stand out</image:title>
      <image:caption>The final slide as shared in the member call with Chris Hovde from Telia</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/5/expert-of-the-month-hannah-gutkauf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/fe85ed78-e651-49c7-a7d3-a3bb83600f31/Hannah+Gutkauf+large.png</image:loc>
      <image:title>Blog - Expert of the month: Hannah Gutkauf - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/21677d17-b36f-4289-893e-905c7f16c5fb/hannah-gutkauf-awards.JPG</image:loc>
      <image:title>Blog - Expert of the month: Hannah Gutkauf - Make it stand out</image:title>
      <image:caption>At the 11th annual Lovie Awards in 2021, Hannah was on the award winning team that was recognised for communicating Quantum Computing in simple terms and also to prototype the art gallery of the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/d117e10b-cefe-4b6d-a487-a18ac0dfa9fc/hannah-gutkauf-on-stage.jpeg</image:loc>
      <image:title>Blog - Expert of the month: Hannah Gutkauf - Make it stand out</image:title>
      <image:caption>Hannah is a popular and highly-rated conference speaker.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/5/leading-design-verizon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c28f12aa-528a-4b4d-a168-9ebf26ab96de/richard-dalton2022.jpg</image:loc>
      <image:title>Blog - Leading design at Verizon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/792637c0-1870-4d7e-be07-2fafd57408a4/verizon-design-operating-model.png</image:loc>
      <image:title>Blog - Leading design at Verizon - Make it stand out</image:title>
      <image:caption>As Richard said during the conversation, this slide with the design operating model, in particular speaks to management, but Richard and his team has done many workshops to get the buy-in from the designers.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/5/website-sustainability-score</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/959c3351-5719-4985-a7ee-3e1a01d347ee/gavin-colborne-boye19dk.png</image:loc>
      <image:title>Blog - Introducing a sustainability score for websites - Make it stand out</image:title>
      <image:caption>Gavin Colborne on stage in Aarhus at a past Boye conference</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/2351a1f2-bfa5-4814-84cf-29449e91be6a/good-sustainability.slide.png</image:loc>
      <image:title>Blog - Introducing a sustainability score for websites - Make it stand out</image:title>
      <image:caption>A message that’s easy to remember: Good accessibility, good performance and good SEO also equals good sustainbility.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/5/waste-is-the-business-case-of-big-tech</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/6933ae84-6fb3-4039-a247-556e0bd4699c/gerry-vertical1.jpg</image:loc>
      <image:title>Blog - Waste is the business case of big tech - Make it stand out</image:title>
      <image:caption>Gerry McGovern is known as the inventor of the Top Task framework, the author of eight books and his relentless focus on helping organizations become more customer centric on the Web.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/7ec21625-2345-4c65-aada-3145847e82c1/world-wide-waste-cover.jpg</image:loc>
      <image:title>Blog - Waste is the business case of big tech - Make it stand out</image:title>
      <image:caption>World Wide Waste by Gerry McGovern was published in 2020</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/2d6422be-bc29-4c3c-80a2-fc0030f0e4cd/probability-data-reuse.png</image:loc>
      <image:title>Blog - Waste is the business case of big tech - Make it stand out</image:title>
      <image:caption>Graph as shared in the member call that shows that after just around 10 days less than 10% of all files get reused. The rest just sits there.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/5b78e70c-a7e5-47dd-b3b2-1015ce729442/life-of-a-machine-gerry.png</image:loc>
      <image:title>Blog - Waste is the business case of big tech - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/5/getting-started-with-content-operations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/2511e61e-d96a-4d47-8603-510cd249c8b7/rachel-mcconnell.jpeg</image:loc>
      <image:title>Blog - Getting Started with Content operations - Make it stand out</image:title>
      <image:caption>Rachel McConnell recently authored ‘Leading Content Design’, where she introduces content operations to help you identify and remove the barriers to strong, effective content work</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/8cfa11a7-9646-4ff2-a102-2d9788327b9e/content-operations-deliverables-rachel.png</image:loc>
      <image:title>Blog - Getting Started with Content operations - Make it stand out</image:title>
      <image:caption>All the activities that make up content operations as laid out by Rachel McConnell</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/7e7ddcac-cc14-4bb1-b5f3-3418b9d4aebd/6-step-ops-rachel.png</image:loc>
      <image:title>Blog - Getting Started with Content operations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/0a9e2997-213a-41f8-b3e9-d20eb863cda0/leading-content-design-book.png</image:loc>
      <image:title>Blog - Getting Started with Content operations - Make it stand out</image:title>
      <image:caption>Leading Content Design came out in March, 2022 and is published by A Book Apart, a boutique publisher which focuses on brief books for people who design, write, and code</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/5/7/next-level-your-amazon-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/3ef4eaf3-4ff2-46db-9034-bd8892724781/jeppe-hamming.png</image:loc>
      <image:title>Blog - Next level your Amazon strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/612d5cd9-80fd-494f-91df-b4bc2a53b7ae/amazon.flywheel.png</image:loc>
      <image:title>Blog - Next level your Amazon strategy - Make it stand out</image:title>
      <image:caption>Amazon’s strategic framework is illustrated in this Amazon flywheel created by Sam Seely back in 2016. Since then the platform has grown rapidly - notice also the color coding to illustrate the control capabilities for brands.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/3e801d3f-0e05-4964-b6de-6a9f3cea05bd/amazon.advertising.png</image:loc>
      <image:title>Blog - Next level your Amazon strategy - Make it stand out</image:title>
      <image:caption>A slide from the member call: You don’t really buy on Google or Facebook and that’s why advertising on Amazon is so incredibly valuable and growing quite rapidly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/3e2eead5-06be-404c-ac12-8645542b108c/amazon.lego.star.wars.png</image:loc>
      <image:title>Blog - Next level your Amazon strategy - Make it stand out</image:title>
      <image:caption>A search for LEGO Star Wars on Amazon in early May 2022 gives you over 1,000 results</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/441d3a24-99c8-4318-b775-1e66515c71f7/amazon.vendor.seller.central.png</image:loc>
      <image:title>Blog - Next level your Amazon strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/5/5/creating-an-effective-survey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/5c8c92bb-df66-40e6-916f-225b4916e1c9/caroline-jarrett.jpg</image:loc>
      <image:title>Blog - Creating an effective survey - Make it stand out</image:title>
      <image:caption>Caroline Jarrett is an expert on forms and surveys. Back in 2011 she was a speaker at the Boye Aarhus 11 conference. At the conference, she shared Design tips for complex forms (PDF) and also ran a popular workshop on surveys in practice.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/cab22765-2be8-48be-a8f5-073476abf4ff/survey-response-diagram.png</image:loc>
      <image:title>Blog - Creating an effective survey - Make it stand out</image:title>
      <image:caption>Diagram shared by Caroline in the call - Survey responses depend on effort, reward and trust.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/a2bb38e6-0ad0-49be-9e21-707f78570ca5/abdul.form.jpeg</image:loc>
      <image:title>Blog - Creating an effective survey - Make it stand out</image:title>
      <image:caption>A filled out evaluation form from a past Boye conference. Note the charity donation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/ea56ed1a-9fd5-4b0d-9b1e-5e662e816171/survey-octopus.png</image:loc>
      <image:title>Blog - Creating an effective survey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/3dfd579b-93c1-4346-9579-39d8d84a405b/survey-newyorkercartoons.png</image:loc>
      <image:title>Blog - Creating an effective survey - Make it stand out</image:title>
      <image:caption>The New Yorker Cartoons shared this one on Instagram earlier this month: If you like cartoons and surveys—and cartoons about surveys—then oh boy, do we have news for you: we have a survey *about cartoons*.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1295d7e2-3eae-49f2-928e-74e2d29a918e/minimise-total-survey-error.png</image:loc>
      <image:title>Blog - Creating an effective survey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/5/3/how-to-create-emails-that-people-want</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/d9756688-0a0e-4bb9-8e97-6e4b088ca4a3/Ashley+Budd.jpeg</image:loc>
      <image:title>Blog - How to create emails that people want - Make it stand out</image:title>
      <image:caption>Ashley Budd is Director of Marketing Ops at Cornell University</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/6a66f147-cb0a-4b09-af5d-713b011ac934/trust-drivers.png</image:loc>
      <image:title>Blog - How to create emails that people want - Make it stand out</image:title>
      <image:caption>The core drivers of trust as described in “Begin with Trust,” by Frances Frei and Ann Morriss published in the May-June 2020 edition of Harvard Business Review</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/d98700c1-f1f1-4882-aa68-14a55d60e646/cornell-givingday2022.png</image:loc>
      <image:title>Blog - How to create emails that people want - Make it stand out</image:title>
      <image:caption>Click to enlarge this sample email from the 2022 Giving Day campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/a2d898fd-f41b-4697-9b98-7eb718cc6912/newsletters-overwhelming-time-suck.png</image:loc>
      <image:title>Blog - How to create emails that people want - Make it stand out</image:title>
      <image:caption>Are newsletters really an overwhelming time suck as shown on this word cloud from an icebreaker exercise?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/459480b9-c266-42fc-a11d-f4c4d88d1841/newsletters-boring-spam.png</image:loc>
      <image:title>Blog - How to create emails that people want - Make it stand out</image:title>
      <image:caption>Are newsletters boring spam? This is from another word cloud generated by participant input as an icebreaker exercise.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/55f7ac1e-f274-4ba2-ab2a-c8aa086070f9/cornell-email-sample.png</image:loc>
      <image:title>Blog - How to create emails that people want - Make it stand out</image:title>
      <image:caption>Click email for larger version</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/4/expert-of-the-month-gerry-mcgovern</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/6933ae84-6fb3-4039-a247-556e0bd4699c/gerry-vertical1.jpg</image:loc>
      <image:title>Blog - Expert of the month: Gerry McGovern - Make it stand out</image:title>
      <image:caption>Gerry McGovern is a true Internet visionary who’s recently turned his focus to environmentally sustainable digital leadership</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/2b02a90d-06be-476b-9bb8-92180bcb9c54/the-success-principles-jack-canfield-1.jpg</image:loc>
      <image:title>Blog - Expert of the month: Gerry McGovern - Make it stand out</image:title>
      <image:caption>Gerry McGovern is also a popular conference speaker and has spoken at conference around the world</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/51ec3ea3-dc07-4ed8-9045-72ab3e7c63ea/earth-experience.png</image:loc>
      <image:title>Blog - Expert of the month: Gerry McGovern - Make it stand out</image:title>
      <image:caption>Gerry shared this slide during our recent conversation - the keywords being (A) Wisdom, (B) Worth &amp; Wait and (C) Weight &amp; Waste</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/how-byte5-openness-trust-pain</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/04ee11e7-f96e-4cf0-a110-b71c6571ede9/byte5-hamburg.png</image:loc>
      <image:title>Blog - How byte5 Tackles Pain in the Workplace - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/df6e8988-f807-4b83-b9bf-8ab9e33f2820/chris-janus-byte5.png</image:loc>
      <image:title>Blog - How byte5 Tackles Pain in the Workplace - Make it stand out</image:title>
      <image:caption>With Chris Köhler in Odense in 2019</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/4/whats-new-in-conversational-voice-experiences</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/6ca336d1-f908-4cc1-a471-0e30160bce48/jake-di-mare-aarhus.jpg</image:loc>
      <image:title>Blog - What's new in conversational voice experiences? - Make it stand out</image:title>
      <image:caption>Jake DiMare on stage in Aarhus, Denmark at a past Boye conference. Photo: Ib Sørensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/f02d54fc-a271-422b-888e-076af289d544/why-voice-now-april2022.png</image:loc>
      <image:title>Blog - What's new in conversational voice experiences? - Make it stand out</image:title>
      <image:caption>Jake also asked: Why Now? To answer he brought some impressive stats on the growing and widespread adoption of voice</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/d3e88232-0293-48dc-9760-99732a3577a9/voicify-merrell-april2022.png</image:loc>
      <image:title>Blog - What's new in conversational voice experiences? - Make it stand out</image:title>
      <image:caption>One of the additional case studies you can find in the slides is from Merrell - a division of Wolverine Worldwide, one of the world’s leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/4/4/how-to-choose-an-intranet-in-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/0e6f008c-eb11-49d0-9e11-446d90c1fed0/Brian_Tomlinson_3.jpeg</image:loc>
      <image:title>Blog - How to choose an intranet in 2022 - Make it stand out</image:title>
      <image:caption>Brian Tomlinson is Head of Digital Communications &amp; International Enablement at Engel &amp; Volkers in Hamburg and has been leading the selection of a new intranet for the past 3 years</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/e5e64516-2ab2-44e8-a30d-b2d7f2445633/step1-possibilities.png</image:loc>
      <image:title>Blog - How to choose an intranet in 2022 - Make it stand out</image:title>
      <image:caption>Too many possibilities - one of the key problems in many intranets according to this slide as presented by Brian Tomlinson in our member call</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/3/30/expert-of-the-month-alice-deer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/687985b4-7a0f-43ce-9922-abc1c218f3fb/alice-deer.jpeg</image:loc>
      <image:title>Blog - Expert of the month: Alice Deer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/80efe0ef-5a78-41df-b3bf-53d69b9cad3c/angus-alice-gathercontent.jpg</image:loc>
      <image:title>Blog - Expert of the month: Alice Deer - Make it stand out</image:title>
      <image:caption>Alice Deer with one of the GatherContent co-founders Angus Edwardson holding up the Bynder logo after the recent acquisition</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/3/gathercontent-joins-bynder-to-take-contentops-to-the-next-level</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c6203bcb-48bf-4f49-9344-a52848cc083e/angus-alice-bob.jpeg</image:loc>
      <image:title>Blog - GatherContent joins Bynder to take ContentOps to the next level - Make it stand out</image:title>
      <image:caption>Angus Edwardson and Alice Deer, the two GatherContent co-founders seen together in this recent photo with Bob Hickey, CEO at Bynder</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/827a966a-e0bd-47ef-859c-c2b77f941d66/deane-barker-the-2012-point.png</image:loc>
      <image:title>Blog - GatherContent joins Bynder to take ContentOps to the next level - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/0a700b02-6e8f-4c1b-a122-7321e93c9037/gathercontent-contentstack-2022.png</image:loc>
      <image:title>Blog - GatherContent joins Bynder to take ContentOps to the next level - Make it stand out</image:title>
      <image:caption>This slide was used by Angus Edwardson, when he presented the acquisition news in an exclusive member call. As expectedly, GatherContent is in the middle</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/3/how-to-make-hybrid-meetings-not-suck</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/fe1ad081-41b4-46f9-91c5-766c7ee0330f/thomas-dugaro.J+Boye+2021Godsbanen+02112021.jpg</image:loc>
      <image:title>Blog - How to make hybrid meetings not suck - Make it stand out</image:title>
      <image:caption>Thomas Dugaro from G+J on stage at the Boye Aarhus 21 conference. Photo: Ib Sørensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/24cda927-f4ac-4425-80d6-248cd6edab0c/modern-guj-meeting-room-lagune-3-2022.jpg</image:loc>
      <image:title>Blog - How to make hybrid meetings not suck - Make it stand out</image:title>
      <image:caption>One of the more modern meetings rooms at Gruner + Jahr. Fully equipped with a comfortable setup for those in the room and modern video conferencing equipment for those attending remotely.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/254a7759-6444-4155-8bba-1d9509f58ce1/Hybrid+Meetings+Not+Suck+EN.jpg</image:loc>
      <image:title>Blog - How to make hybrid meetings not suck - Make it stand out</image:title>
      <image:caption>Illustration kindly provided by Thomas Dugaro. His key advice: The newer a group or the more uncertainty there is, the more you should go for on-premise (if that's an option at all).</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/3/9/introducing-circular-economy-version-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/58b7d63b-7b44-46ce-9737-e8018218e62d/Nick+Gonios+Photo_2021.jpg</image:loc>
      <image:title>Blog - Introducing Circular Economy version 2 - Make it stand out</image:title>
      <image:caption>Going electric isn’t enough - one of the memorable one-liners from Nick Gonios, who joined our conversation from Sydney, Australia</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/ef3b04c8-2cb0-45ba-8024-2efcb4cd3810/industrial-paradigm-circulist.png</image:loc>
      <image:title>Blog - Introducing Circular Economy version 2 - Make it stand out</image:title>
      <image:caption>Outlining different key ecosystem elements in the different eras: Agricultural, industrial and sustainable</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/40cca9d6-abcf-486b-90a0-aa78b5089a66/linear-iphone-journey.png</image:loc>
      <image:title>Blog - Introducing Circular Economy version 2 - Make it stand out</image:title>
      <image:caption>The iPhone is famously designed in Cupertino, manufactured at Foxconn in China, then shipped around the world to be sold in stores and online. They even have a disassemply robot, but at the end of the day, the several parts can’t be re-used or at least only used in this same circle. It’s a black box.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/4478dbc8-bec0-4fb2-beff-44c1f6481112/5levels-circular-advancement.png</image:loc>
      <image:title>Blog - Introducing Circular Economy version 2 - Make it stand out</image:title>
      <image:caption>Before we get to 100% circular systems eliminating waste and pollution, manufacturing will have to progress through five levels of technological advancement, organisation, product dematerialisation and build world advancements.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/3/6/the-necessary-shift-from-privacy-to-trust</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c78b5947-e371-482a-96eb-00d5c81d0402/tim-walters.jpg</image:loc>
      <image:title>Blog - The necessary shift from privacy to trust - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/3/3/paving-the-way-for-a-high-employee-trajectory</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/90981a66-f555-47e2-a289-7ef76ad7f21e/tim-jessen2022.jpeg</image:loc>
      <image:title>Blog - Paving the way for a high employee-trajectory - Make it stand out</image:title>
      <image:caption>Tim Jessen is Senior Manager, Strategic Talent Management at SOCAR in Kuala Lumpur, Malaysia</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/8bbf6073-a14f-4a58-83f7-3d1852409a57/employee-trajectory.png</image:loc>
      <image:title>Blog - Paving the way for a high employee-trajectory - Make it stand out</image:title>
      <image:caption>You don’t want to have a gap between the new joiner and the organisation - like Tim said: The more you move down the line, the harder the course correction becomes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/a30a356e-25d5-4d47-a0dc-aa2d0d1e7b48/socar-values.png</image:loc>
      <image:title>Blog - Paving the way for a high employee-trajectory - Make it stand out</image:title>
      <image:caption>A screenshot from the SOCAR careers site - on what makes them great.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/2/state-of-the-blockchain</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/2e167bd7-77df-4547-9c76-db7634147814/Shawn-Moore.jpg</image:loc>
      <image:title>Blog - State of the Blockchain - Make it stand out</image:title>
      <image:caption>Shawn Moore from Solodev presenting the ‘State of the Blockchain’ at our 2022 member kick-off in Florida</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/ff16048b-f1d7-4e13-be31-f91b900f6ccf/Bust_of_Satoshi_Nakamoto_in_Budapest.jpg</image:loc>
      <image:title>Blog - State of the Blockchain - Make it stand out</image:title>
      <image:caption>A statue in Budapest dedicated to Satoshi Nakamoto</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/2/expert-of-the-month-ture-alsvik</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/50f6fbb5-3a28-4444-918d-972803aab151/ture-alsvik-feb-2022.jpg</image:loc>
      <image:title>Blog - Expert of the month: Ture Alsvik - Make it stand out</image:title>
      <image:caption>Ture Alsvik on stage at a recent e-commerce conference in Denmark</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c33f1049-2fb6-446c-886f-5d888cdc61bd/google-love.gif</image:loc>
      <image:title>Blog - Expert of the month: Ture Alsvik - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/3839908b-7db9-4040-9109-78a9a0c8b8fb/ture-alsvik-skive-ehandel.jpg</image:loc>
      <image:title>Blog - Expert of the month: Ture Alsvik - Make it stand out</image:title>
      <image:caption>Ture Alsvik is a popular speaker and enjoys sharing his experiences</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/2/19/how-to-design-for-the-human-stress-response</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/43535dc2-e524-495e-93bf-f98c2bd80e8c/katie-swindler.jpeg</image:loc>
      <image:title>Blog - How to design for the human stress response - Make it stand out</image:title>
      <image:caption>Katie Swindler</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c5dbfebf-0940-4dfc-9542-dfbc480071c9/book-cover-life-and-death-design.jpg</image:loc>
      <image:title>Blog - How to design for the human stress response - Make it stand out</image:title>
      <image:caption>The new book: Life and death design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/37e181c9-d555-4740-a1dd-8974c4ede9d6/panic-button.jpg</image:loc>
      <image:title>Blog - How to design for the human stress response - Make it stand out</image:title>
      <image:caption>The famous panic button</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/e0ef254f-757c-4765-aaa0-9b054838d1c9/design-for-the-human-stress-response.png</image:loc>
      <image:title>Blog - How to design for the human stress response - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/806f73a6-2abf-4813-a371-014df6501aaf/womanikin-Hands-07_edit.gif</image:loc>
      <image:title>Blog - How to design for the human stress response - Make it stand out</image:title>
      <image:caption>Would you perform CPR on a woman? Do you know how to assist a woman who has gone into cardiac arrest? You can use the womanikan to train CPR and help you suppress the natural stress in your body if you suddenly find yourself in a life and death situation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/9feedcdb-69a2-49b4-9b91-01d29ccf2122/aarhus-%C3%B8-feb2022.jpg</image:loc>
      <image:title>Blog - How to design for the human stress response - Make it stand out</image:title>
      <image:caption>A fence designed to save lives in Aarhus, but it ruins the view from the bench. Not a best practice design example</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/1/27/expert-of-the-month-grace-de-athayde</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/24b887b5-dab2-43ac-bec5-3327aa068683/grace-danfoss-boye21.jpg</image:loc>
      <image:title>Blog - Expert of the month: Grace de Athayde - Make it stand out</image:title>
      <image:caption>Grace on stage at the Boye Aarhus 21 conference. She led a highly rated talk on “Building a continuous learning process - at scale”. Photo: Ib Sørensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c3d4bae3-b8a8-4e26-95bb-bcb4ae31f367/J%2BBoye%2BKonference%2BGodsbanen%2B2020_Wednesday%2B04112020_89777.jpg</image:loc>
      <image:title>Blog - Expert of the month: Grace de Athayde - Make it stand out</image:title>
      <image:caption>Grace on stage in November 2020 at the Boye Aarhus 20 conference. Her work on the Danfoss UX community, enabled her to work with design transformation. This provided a foundation for her future role as Product Owner in a complex domain. Photo: Ib Sørensen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/f26e9294-2e9f-4684-99bc-e8af3a44bbd1/grace-continous-learning-boye21.jpg</image:loc>
      <image:title>Blog - Expert of the month: Grace de Athayde - Make it stand out</image:title>
      <image:caption>Grace back on stage at the Boye Aarhus 21 conference. This time on the project management track sharing insights on how to improve how they deal with feedback, dual track agile and more. Photo: Ib Sørensen</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/1/26/what-is-composable-commerce-all-about</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/d16b670a-bc83-4ad1-9cc3-3cd5f84b6342/casper-valtech.jpg</image:loc>
      <image:title>Blog - What is composable commerce all about? - Make it stand out</image:title>
      <image:caption>Casper Aagaard Rasmussen from Valtech introduced composable commerce to our community</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c6a40eee-0e85-4936-bb56-9f48b9f4f1d0/casper-valtech-aarhus-2021.jpg</image:loc>
      <image:title>Blog - What is composable commerce all about? - Make it stand out</image:title>
      <image:caption>Casper on stage at the Boye Aarhus 21 conference, where he gave a popular talk on 3 Pieces of the 2022 Content Management Puzzle. Photo: Ib Sørensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/bfd6e91b-9c30-4eb3-85e7-e84caaf91ff4/your-digital-business.png</image:loc>
      <image:title>Blog - What is composable commerce all about? - Make it stand out</image:title>
      <image:caption>It’s quite likely that we are far from done innovating on new digital business models and touchpoints. That’s another reason to embrace composable.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/1/23/playing-games-to-find-focus</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/2dc69123-e0ce-4af5-a167-3a168f5f1517/andrew-pope.jpg</image:loc>
      <image:title>Blog - Playing games to find focus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/687ae566-a7f7-4446-a51a-b5e952f7ab32/6-TeamPlays-box-graphic-alt-version-1536x1358.png</image:loc>
      <image:title>Blog - Playing games to find focus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/a3ea2980-7c7f-43b6-8a7b-87ee87f5341a/survey-results-find-ways-to-focus.png</image:loc>
      <image:title>Blog - Playing games to find focus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2022/1/3/top-five-articles-from-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/44711e63-6fdc-4283-9c92-1d872fc80165/anne-frost.png</image:loc>
      <image:title>Blog - Top Five Articles From 2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/00c87a02-8a18-4fbb-a373-6f286143309a/mumm-aarhus-2019.jpg</image:loc>
      <image:title>Blog - Top Five Articles From 2021 - Make it stand out</image:title>
      <image:caption>Christina Mumm on stage at the Boye 19 Aarhus conference. She joined LEGO as an agile coach during the summer of 2021.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/d2177b6a-72ac-4f5d-a31f-25d9212b1b72/J%2BBoye%2BAarhus%2B2019%2BMonday_68224%2BSmall.jpg</image:loc>
      <image:title>Blog - Top Five Articles From 2021 - Make it stand out</image:title>
      <image:caption>Petr Palas presenting at the Boye 19 Aarhus conference. Photo: Ib Sørensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/9ec4db39-83c8-475c-a32f-7d20e51b8692/what-happens-in-the-cms-shadows.png</image:loc>
      <image:title>Blog - Top Five Articles From 2021 - Make it stand out</image:title>
      <image:caption>Angus Edwardson attending a peer group meeting in Brooklyn and hosting a session all about content with the catchy title: What Happens in the Shadows of the CMS.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/9625c848-5fed-404e-b038-b43144687c77/casper-valtech.jpg</image:loc>
      <image:title>Blog - Top Five Articles From 2021 - Make it stand out</image:title>
      <image:caption>Casper Aagaard Rasmussen from Valtech introduced the MACH Alliance to our community</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/12/21/how-universal-robots-works-with-ux-and-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/f143719f-ef10-4e8d-b3b9-f047766291a2/anja-robot.jpg</image:loc>
      <image:title>Blog - How Universal Robots works with UX and Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/075d1d7d-e0c4-4d3d-a293-e470e6524643/population-age-towards-2050.png</image:loc>
      <image:title>Blog - How Universal Robots works with UX and Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c1e6202c-52ea-4ab2-89d9-7d4859afaead/deininger-telephone.png</image:loc>
      <image:title>Blog - How Universal Robots works with UX and Design - Make it stand out</image:title>
      <image:caption>Slide provided via Jakob Nielsen, NN Group</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1a829d6b-ac17-4596-99b9-9dc7309504a0/ux-maturity-stages.png</image:loc>
      <image:title>Blog - How Universal Robots works with UX and Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/12/20/expert-of-the-month-anke-maibach</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/370ee823-e83c-40c5-a5b5-9970c7ead3f0/anke-maibach.jpg</image:loc>
      <image:title>Blog - Expert of the month: Anke Maibach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/7ba7c702-5fe3-4a67-b372-d8be659cdef2/anke.J%2BBoye%2BAarhus%2B2019%2BWednesday_7955_69189.jpg</image:loc>
      <image:title>Blog - Expert of the month: Anke Maibach - Make it stand out</image:title>
      <image:caption>At the Boye Aarhus 19 conference, Anke gave a highly-rated presentation titled: From teams to clans to tribes - transform communication through digital by turning employees into communication partners. Photo: Ib Sørensen</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/12/13/towards-composable-content-management-for-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/c3a779c2-ea3b-4e84-84eb-4aa65e61ac81/Composable+CSM+Illustration.png</image:loc>
      <image:title>Blog - Towards composable content management for 2022 - Make it stand out</image:title>
      <image:caption>A simple way to illustrate the options offered by composable content management. Illustration provided by Kontent by Kentico.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/12/9/how-to-ruin-employee-advocacy-in-three-easy-steps</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/e1d2bb31-c764-4645-9472-2a42895a2581/anne-frost.png</image:loc>
      <image:title>Blog - How to ruin employee advocacy in three easy steps - Make it stand out</image:title>
      <image:caption>Anne Frost is a renowned international expert on employee advocacy - how to get employees to become good ambassadors for their workplace</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/3a158e80-a982-42bb-9355-24c3a6c7faa3/employee-advocacy2.0.png</image:loc>
      <image:title>Blog - How to ruin employee advocacy in three easy steps - Make it stand out</image:title>
      <image:caption>The differences between employee advocacy version 1 (at the beginning) and how we have moved on - slide by Anne Frost</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/11/expert-of-the-month-kristina-larsen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/845371f9-8e66-48cf-9125-a9f6b4edaa9f/kristina-larsen.jpeg</image:loc>
      <image:title>Blog - Expert of the month: Kristina Larsen - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/a6f877f4-94b4-4bff-9aad-fc7e026ba922/J%2BBoye%2B2021%2BMan%2B01112021%2BFoto%2BIb%2BS%C3%B8rensen_9225_119453.jpg</image:loc>
      <image:title>Blog - Expert of the month: Kristina Larsen - Make it stand out</image:title>
      <image:caption>Kristina Larsen on the floor alongside the speakers on the design leadership track at the Boye Aarhus 21 conference. Photo: Ib Sørensen</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/11/18/small-feature-award-2021-gathercontent-wins-big-with-shareable-links</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/f5c8db3c-2e97-4ba3-8552-9fa592fcf226/J%2BBoye%2B2021%2BBook%2B1%2BOns%2B03%2B11%2B2021_121074.jpg</image:loc>
      <image:title>Blog - Small Feature Award 2021: GatherContent Wins Big With Shareable Links - Make it stand out</image:title>
      <image:caption>One happy winner: Hugh Downer (in the middle) with jury member Michael Bednar-Brandt (to the left) and Martin Michael Frederiksen (to the right). Janus Boye in the background. Photo: Ib Sørensen</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/b45f3613-1ab5-4ccd-9542-454dac293a44/hugh-the-problem.jpg</image:loc>
      <image:title>Blog - Small Feature Award 2021: GatherContent Wins Big With Shareable Links - Make it stand out</image:title>
      <image:caption>Hugh Downer from GatherContent used his 5 minutes wisely and started by describing the problem they are addressing with their shareable links feature</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/e06263c2-38f8-4398-ab48-401e2a7b2001/small-feature-award-21-jury.jpg</image:loc>
      <image:title>Blog - Small Feature Award 2021: GatherContent Wins Big With Shareable Links - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/11/11/microsoft-power-platform-at-heineken</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/92ae082a-4ce1-4d2c-8ad0-cb6f43f8373a/andrew-sayers.png</image:loc>
      <image:title>Blog - Microsoft Power Platform at Heineken - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/11/1/expert-of-the-month-ron-brumbarger</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/d9dd1b6e-6f86-4b8d-b564-942739e1eab6/ron+2018+fun+headshot.jpg</image:loc>
      <image:title>Blog - Expert of the month: Ron Brumbarger - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/484214a2-546c-4ab0-9dc4-c2515afe25ca/always-being-interviewed.jpg</image:loc>
      <image:title>Blog - Expert of the month: Ron Brumbarger - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/d7cdcafd-5efb-4223-b85a-0806c848cb2e/ron-janus-wsc.png</image:loc>
      <image:title>Blog - Expert of the month: Ron Brumbarger - Make it stand out</image:title>
      <image:caption>Ron joined us in person in Croatia in September for the Web Summer Camp</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/10/26/introducing-experience-level-agreements</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1635425412293-SQNCP1DCDK430A2YS6HE/CASPER+VAN+AMELSVOORT+LR-1+101011.jpg</image:loc>
      <image:title>Blog - Introducing Experience Level Agreements - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1635244291304-RVQ5IFE66DIAX47LQC7C/maya-angelou-quote.png</image:loc>
      <image:title>Blog - Introducing Experience Level Agreements - Make it stand out</image:title>
      <image:caption>As Maya Angelou said: People will never forget how you made them feel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1635244808932-5ZA88Z0S7WS6M64E5WKO/sla-vs-xla.png</image:loc>
      <image:title>Blog - Introducing Experience Level Agreements - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/10/14/digital-leadership-is-about-making-decisions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1634218998029-OIOGRGBYRYX57N59CHZ9/ian-mmt.jpg</image:loc>
      <image:title>Blog - Digital leadership is about making decisions - Make it stand out</image:title>
      <image:caption>Ian Greentree from MMT DIgital talking about a shared understanding of value.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1634219246404-7UML3I0UFGLUK4P4RA7P/terrence-reversed.jpg</image:loc>
      <image:title>Blog - Digital leadership is about making decisions - Make it stand out</image:title>
      <image:caption>Terence from Reversed Digital on stage sharing how to build a good user experience</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1634219349168-A8JYIBOKIVBOF5WI54EQ/robbert-umc.jpg</image:loc>
      <image:title>Blog - Digital leadership is about making decisions - Make it stand out</image:title>
      <image:caption>A single source of truth was one of the five critical success factors that Robbert from UMC shared</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1634218878081-S1445K6WKB6K63C7SX7K/darcy-unum.jpg</image:loc>
      <image:title>Blog - Digital leadership is about making decisions - Make it stand out</image:title>
      <image:caption>D’Arcy Heath from Unum on stage on how the game has totally changed</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1634220041195-MCSZLPNADY5OQG27HEWR/martin-kontent-ams.jpg</image:loc>
      <image:title>Blog - Digital leadership is about making decisions - Make it stand out</image:title>
      <image:caption>Martin from Kontent asked whether you really have to give up visual content editing if you go headless? Spoiler: You don’t!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/10/11/whats-the-mach-alliance-all-about</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1633962874592-8C3MN1DFOP9JS3K7N2ZX/casper-valtech.jpg</image:loc>
      <image:title>Blog - What's the MACH Alliance all about? - Make it stand out</image:title>
      <image:caption>Casper Aagaard Rasmussen from Valtech introduced the MACH Alliance to our community</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1633943885053-K7E7DGXX0TZZY5SK13N8/What_Is_The_Treachery_of_Images.png</image:loc>
      <image:title>Blog - What's the MACH Alliance all about? - Make it stand out</image:title>
      <image:caption>Magritte's most famous painting - This is not a pipe. As Casper said: Today cars are not cars and stores are not stores. It’s about a shared ecosystem with innovative new parts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1633963203964-TMV9PHNZUO0R04FV8XI6/shared-ecosystem-slide.png</image:loc>
      <image:title>Blog - What's the MACH Alliance all about? - Make it stand out</image:title>
      <image:caption>A slide from the call: The shared ecosystem with the consumer in the middle</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/10/6/creative-cvs-welcome</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1633512002260-T251QCCWHF740LWFLFB3/janzerkowski.jpeg</image:loc>
      <image:title>Blog - Creative CVs welcome - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/9/30/expert-of-the-month-michael-bednar-brandt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1632985128766-NOMEHJXBROYNRPQPEEH6/mbb2021.jpeg</image:loc>
      <image:title>Blog - Expert of the month: Michael Bednar-Brandt - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1632985285498-DD93VFIJ32FH2T6E4RCE/boye19dk-michael-bednar-brandt-keynote.jpg</image:loc>
      <image:title>Blog - Expert of the month: Michael Bednar-Brandt - Make it stand out</image:title>
      <image:caption>Driving it home with the closing slide: Michael taking the Boye Aarhus 19 conference participants through the seven key elements of the experience economy. Photo: Ib Sørensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1632998216903-69UQ3FBU7NN3NRIDTXCX/mbb2016.jpeg</image:loc>
      <image:title>Blog - Expert of the month: Michael Bednar-Brandt - Make it stand out</image:title>
      <image:caption>Michael in 2016 on stage sharing the story of the Samsung fridge &amp; StarshipRobots in a keynote focused on digital transformation</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/9/8/understanding-the-24-phases-of-web-projects</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1631114551437-471RX5YTTT39WM0CQ8S5/web-project-guide.png</image:loc>
      <image:title>Blog - Understanding the 24 phases of web projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1631114466980-MOMUTSTZR9EIWEW2M5GJ/make-decisions.png</image:loc>
      <image:title>Blog - Understanding the 24 phases of web projects - Make it stand out</image:title>
      <image:caption>From one of the final chapters of the book</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/8/30/expert-of-the-month-cj-walker</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1630360370657-FJO27RTNGEAJE4M8DJH8/Full+headshot+2017.jpg</image:loc>
      <image:title>Blog - Expert of the month: CJ Walker - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/8/22/building-websites-for-environmental-sustainability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1629627900098-QMI11YFU7OT3CAQJSJ91/the-internet-pollutes-more-than-airlines.png</image:loc>
      <image:title>Blog - Building websites for environmental sustainability - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1629633283079-7VQT31EMK9HRENPDQMXB/ob-low-impact-website.png</image:loc>
      <image:title>Blog - Building websites for environmental sustainability - Make it stand out</image:title>
      <image:caption>A screen shot from the Organic Basic Low Impact website - tap to learn more, accept cookies to save energy and worth a visit.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/8/16/whats-going-on-with-content</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1629139810125-2TIPW8M49EBUP3W1XN07/what-happens-in-the-cms-shadows.png</image:loc>
      <image:title>Blog - What’s going on with content? - Make it stand out</image:title>
      <image:caption>Angus Edwardson attending a peer group meeting in Brooklyn and hosting a session all about content with the catchy title: What Happens in the Shadows of the CMS.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/7/28/expert-of-the-month-robert-petkovic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1627477498597-4DWKWO5VS1TP4ODUPSGJ/robert-p-smartphone.jpg</image:loc>
      <image:title>Blog - Expert of the month: Robert Petković - Make it stand out</image:title>
      <image:caption>Robert Petkovic with a smartphone</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1627477548268-4H1SYIHNPSYI2X80BCTC/robert-p-facebook.jpg</image:loc>
      <image:title>Blog - Expert of the month: Robert Petković - Make it stand out</image:title>
      <image:caption>Robert on stage in 2017 asking the rhetoric question: “You think Facebook would be so powerful if we weren’t willing to give them all our data?” Not really, right. They have it down to an art how to take action on data.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/7/23/does-your-content-speak-for-itself</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1627055073285-CN5THUOTXIR3AQVUG9UY/voice-content-usability.png</image:loc>
      <image:title>Blog - Does your content speak for itself? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/7/19/domain-discovery-is-all-about-protecting-your-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1626685965912-F8TQ8NP0Y84DOLLQBOWV/gavin-little-forest-live-demo.jpg</image:loc>
      <image:title>Blog - Domain discovery is all about protecting your brand - Make it stand out</image:title>
      <image:caption>Gavin Colborne on stage in late 2019 introducing his work on domain discovery to the Boye community</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1626688305324-G5K5YWR4O59HOCKAQBGB/domain-correlation.png</image:loc>
      <image:title>Blog - Domain discovery is all about protecting your brand - Make it stand out</image:title>
      <image:caption>Consider the domain structure of Google to illustrate how your domains can spread out both horizontal and vertical</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/6/14/expert-of-the-month-michael-andrews</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1623871050658-SMHXSEQDQ1XKLBW5VCO2/MAndrews+at+home.jpg</image:loc>
      <image:title>Blog - Expert of the month: Michael Andrews - Make it stand out</image:title>
      <image:caption>Michael Andrews in his Arlington, Virginia home office</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1623873944731-I8LNZCRDB3LJKSRKZELW/Mandrews+Singapore.png</image:loc>
      <image:title>Blog - Expert of the month: Michael Andrews - Make it stand out</image:title>
      <image:caption>Michael on stage doing a presentation on content metadata to Singapore Content Strategy Meetup in 2019</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/6/9/creating-a-content-design-practice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1623261055532-V4MEGYW49TG3IWSEOXXN/book-cultivating-content-design.png</image:loc>
      <image:title>Blog - Creating a content design practice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/6/8/sustainability-what-do-i-need-to-do</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1623137729693-6GCO1ALWNJBG1UXP2UMS/christina-rahtgens.jpg</image:loc>
      <image:title>Blog - Sustainability - what do I need to do? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1623138007208-U1O0JNCCSIZASE2WCJG5/sustainable-hot-air.png</image:loc>
      <image:title>Blog - Sustainability - what do I need to do? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1623137701916-RJG4VJYKPRSRH225VC2M/sustainability.png</image:loc>
      <image:title>Blog - Sustainability - what do I need to do? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1623136387426-GNIR1TK9U5F6FA2HFADV/rahtgens-2019.jpg</image:loc>
      <image:title>Blog - Sustainability - what do I need to do? - Make it stand out</image:title>
      <image:caption>Christina Rahtgens speaking at the Boye 19 Aarhus conference. Her topic back then was Combining AI-first with a purpose-driven workplace. She will return to Aarhus in November to speak at the Boye 21 Aarhus conference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/5/31/exploring-business-models-in-global-innovation-clusters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1622702466663-4OWNLIV4THZPRBAAC8GE/victor-haze.jpg</image:loc>
      <image:title>Blog - Exploring Business Models in Global Innovation Clusters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1622462988798-ZGMBIVXWZJI9DA8SH8YV/paradigm-shift.jpeg</image:loc>
      <image:title>Blog - Exploring Business Models in Global Innovation Clusters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1622708145537-TPJFF8GZPPET45GMTBYR/cluster-value-triangle.png</image:loc>
      <image:title>Blog - Exploring Business Models in Global Innovation Clusters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/5/30/expert-of-the-month-neal-stimler</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1622398664732-ZFUFDZDKQXS3IW3E0A4W/neal-stimler.jpg</image:loc>
      <image:title>Blog - Expert of the month: Neal Stimler - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1622399420099-QNDVZDASIIT8EIWULJZS/neal-ibm-coursea.png</image:loc>
      <image:title>Blog - Expert of the month: Neal Stimler - Make it stand out</image:title>
      <image:caption>From Neal’s LinkedIn profile, where he shared a recent Coursera certification on ‘Key Technology Foundations Specialization’ from IBM</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/5/8/changing-how-backend-teams-think</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1620718130570-O27T2SGUGJDMLZ9D4A2L/lauren.st.jean.jpg</image:loc>
      <image:title>Blog - Changing how backend teams think - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/5/6/commoning-in-a-digital-context</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1620481942016-8E5BRABLSU1R20OV0JMG/J%2BBoye%2BKonference%2BGodsbanen%2B2020_Thursday%2B05112020_90408.jpg</image:loc>
      <image:title>Blog - Commoning in a digital context</image:title>
      <image:caption>Helle Jensen in action at the Boye 20 Aarhus conference</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1620481980057-YLZGVTIN8NTZJNO34R3D/J%2BBoye%2BKonference%2BGodsbanen%2B2020_%2BThurssday%2B05112020_90438.jpg</image:loc>
      <image:title>Blog - Commoning in a digital context</image:title>
      <image:caption>Helle Jensen hosted a session on “CX strategy - bottom up!” at the Boye 20 Aarhus conference</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/4/28/expert-of-the-month-rachel-happe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1619627852765-S0K5RUDTOLIHDL7QJXNT/Boye%2BAarhus%2B2018_Tuesday%2B06112018_35918.jpg</image:loc>
      <image:title>Blog - Expert of the month: Rachel Happe</image:title>
      <image:caption>Rachel Happe on stage at the Boye 2018 Aarhus conference</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1619627727062-IJIHOFZVSCMAC2S0OVSG/rachel-janus-boston2016.jpg</image:loc>
      <image:title>Blog - Expert of the month: Rachel Happe</image:title>
      <image:caption>Visiting Rachel Happe in Boston Library in September 2016</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/4/28/how-pernod-ricard-built-a-digital-platform-to-quickly-create-new-websites</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-03</lastmod>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/4/13/the-dark-side-of-agile</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1618320550071-N2CC9AEWYW9FH847Y3NM/mumm-aarhus-2019.jpg</image:loc>
      <image:title>Blog - The dark side of agile</image:title>
      <image:caption>Christina Mumm on stage at the Boye 19 Aarhus conference</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1618320459761-DAUGXTIPIR0YTZ1QDFHR/kinetive.png</image:loc>
      <image:title>Blog - The dark side of agile</image:title>
      <image:caption>This one is inspired by Dave Snowdens Cynefin framework and was shared at a peer group meeting. Agile works best for the complex quadrant</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/4/1/knowledge-sharing-in-practice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1617281130617-3QTUM224NEVKY5CEOYZQ/fat-smoker-book.jpeg</image:loc>
      <image:title>Blog - Knowledge sharing in practice</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/3/29/expert-of-the-month-mark-demeny</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1617090997295-4WFDA5GR1U49UA3NM5R0/mark-demeny.jpg</image:loc>
      <image:title>Blog - Expert of the month: Mark Demeny</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/3/26/next-level-digital-teamworking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1616750133583-9BIFW7P42406MSH48C30/team-board.png</image:loc>
      <image:title>Blog - Next level digital teamworking</image:title>
      <image:caption>The board that Andrew showed during the call</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1616754529193-JQW76AQ74L9C8EZUAW0Z/create-a-user-manual.png</image:loc>
      <image:title>Blog - Next level digital teamworking</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/3/9/enonic-xp-2021-evaluation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1615328370038-HO271QXHKM056RLT1RH8/enonic-2021-cover.png</image:loc>
      <image:title>Blog - Enonic XP 2021 evaluation</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/2/27/expert-of-the-month-blair-roebuck</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1614418942951-E8MDVCFOJIYY0FT51JRI/Blair+Roebuck+feb+21.jpg</image:loc>
      <image:title>Blog - Expert of the month: Blair Roebuck</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1614419017062-1B7FT27HHO5GRAUMU0JA/marketing-science.png</image:loc>
      <image:title>Blog - Expert of the month: Blair Roebuck</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/2/15/how-key-social-contracts-are-fraying-in-the-move-from-wcm-to-dxp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1614180681829-DGOCZW3DG77CKSIZ6Y5G/preston-so-2021.jpg</image:loc>
      <image:title>Blog - How key social contracts are fraying in the move from WCM to DXP</image:title>
      <image:caption>Preston So works as Senior Director, Product Strategy at Oracle</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1613423527910-XCE6CSI26V97XVFI7YHH/before-just-websites.png</image:loc>
      <image:title>Blog - How key social contracts are fraying in the move from WCM to DXP</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1613423590194-LIOHJCCT5QK5B5L8NY85/after-distinct-infrastructures.png</image:loc>
      <image:title>Blog - How key social contracts are fraying in the move from WCM to DXP</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/2/7/let-the-world-feel-your-heartbeat</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1612717488440-BSBNAWSWYPV3EP139CX4/tony-janus-tim-fahd-florida2019.jpg</image:loc>
      <image:title>Blog - Let the world feel your heartbeat</image:title>
      <image:caption>From a peer group meeting in Florida in January 2019, where Tim was a guest star</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/1/31/do-you-know-where-your-photos-are</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1612125160231-OJXBK7ZQ44QBW9KJMADU/evolution-asset-value.png</image:loc>
      <image:title>Blog - Do you know where your photos are?</image:title>
      <image:caption>It’s not just what’s on the image - salad - but potentially also marketing information for campaign usage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1612125578954-UQODT9N9AWVH1ISP6D8Y/headless-dam.png</image:loc>
      <image:title>Blog - Do you know where your photos are?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1612126222302-G7KMTW53N3JEXJPAD5NP/dam-martech-ecosystem.png</image:loc>
      <image:title>Blog - Do you know where your photos are?</image:title>
      <image:caption>Theresa described this slide on DAM’s place in the MarTech ecosystem as her most important slide of the past year</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/1/31/expert-of-the-month-melissa-breker</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1612102405627-QTKYJO4O2ILQVHUSDJB3/melissa-breker-gaps-in-communication.jpg</image:loc>
      <image:title>Blog - Expert of the month: Melissa Breker</image:title>
      <image:caption>Melissa in action on her recent visit to Denmark. Photo: Ib Sørensen</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2021/1/15/the-hurdles-to-headless-cms-adoption-and-how-to-overcome-them</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1610700380712-MGJVXV1H7422VHA6ZFKK/J%2BBoye%2BAarhus%2B2019%2BMonday_68224%2BSmall.jpg</image:loc>
      <image:title>Blog - The hurdles to headless CMS adoption - and how to overcome them</image:title>
      <image:caption>Petr Palas presenting at the Boye 19 Aarhus conference. Photo: Ib Sørensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1610700041608-LLLCRBZBMLCSMJMU0SVS/headless-adoption-developer-driven.png</image:loc>
      <image:title>Blog - The hurdles to headless CMS adoption - and how to overcome them</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/12/28/top-five-articles-from-2020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1609159374884-U46BFSONXKWI3YYRQQSY/chatbots-aiste-tryg-aug20.png</image:loc>
      <image:title>Blog - Top five articles from 2020</image:title>
      <image:caption>A screenshot from the member call with Aiste 2nd from the top.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1609159836178-XF2WQGH6INAOEVPAXE83/example.com-slow.png</image:loc>
      <image:title>Blog - Top five articles from 2020</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/12/20/towards-more-tourism-when-your-industry-shuts-down</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1608493106680-CIDZTHPV4GSW6R62Z6DK/stine-selmer.jpg</image:loc>
      <image:title>Blog - Towards more tourism - When your industry shuts down</image:title>
      <image:caption>Stine Selmer has worked in Greenland since 2015</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1608492613192-N3EEB930DN1BFDFCP3SC/number-of-guests-2020-visit-greenland.png</image:loc>
      <image:title>Blog - Towards more tourism - When your industry shuts down</image:title>
      <image:caption>The number of guests to Greenland has returned to the same level as 20 years ago</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1608494812368-AWCN55RC6B2GGZX27JNK/value-changes-visit-greenland.png</image:loc>
      <image:title>Blog - Towards more tourism - When your industry shuts down</image:title>
      <image:caption>Stine’s slides were packed with stunning photos from Greenland</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/12/19/expert-of-the-month-mathias-jakobsen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1608408530671-M2U5SEYQCQW5WZ42GFP2/J%2BBoye%2BAarhus%2B2019%2BTuesday_7349_68584.jpg</image:loc>
      <image:title>Blog - Expert of the month: Mathias Jakobsen</image:title>
      <image:caption>Mathias on stage at the Women’s Museum in November 2019 as a keynote speaker at the Boye 19 Aarhus conference. His keynote was aptly titled: Leading Into The Unknown. Photo: Ib Sørensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1608408608525-AMAMG8QZ172E9DFOSQLN/well-of-knowledge-mathias.jpg</image:loc>
      <image:title>Blog - Expert of the month: Mathias Jakobsen</image:title>
      <image:caption>Mathias led a member conference call on reflections earlier this year - read more: Reflections Are Not Only A Tool To Change Yourself</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1609084613699-X7LB0V2KN7L9CHXQHTPP/we-see-linear.jpg</image:loc>
      <image:title>Blog - Expert of the month: Mathias Jakobsen</image:title>
      <image:caption>One of my favorite drawings from Mathias’ wonderful hand-written newsletter.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/12/17/adapting-together-in-2020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1608285964773-SZ8D600AHTCX6BFEKM7L/covid-friendly-exercises.jpg</image:loc>
      <image:title>Blog - Adapting Together in 2020</image:title>
      <image:caption>COVID19-friendly team building exercises as led by Christina Mumm from Nuuday at a group meeting held in Kulturhuset Islands Brygge in Copenhagen. A few weeks after our meeting, Frank Jensen the Lord Mayor of Copenhagen, used the same venue to announce his resignation due to sexual harassment allegations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1608226326793-S2J9DMN40JVVBDTS6XHC/mads-norlyk-design-launch.jpg</image:loc>
      <image:title>Blog - Adapting Together in 2020</image:title>
      <image:caption>Mads Nørlyk from Jyske Bank kicked off the design leadership group with a fascinating deep-dive into motivation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1608226252393-C73E8789404EN42RRETV/ivo-cristoffer.jpg</image:loc>
      <image:title>Blog - Adapting Together in 2020</image:title>
      <image:caption>An impromptu conversation about a specific problem between our members Ivo Lukac and Cristoffer Crusell. You might think you know what you want, but...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1608225942955-W3BO2P98IG2XI22DHOGQ/sophia-zieger-remotely.jpg</image:loc>
      <image:title>Blog - Adapting Together in 2020</image:title>
      <image:caption>From our Future Workplace peer group meeting in Hamburg in September, where Sophia Zieger from software vendor Staffbase gave a hybrid presentation. As you probably decipher on this slide time is still money :)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1608286522439-A1UG0RB0LVBDMVMTZDM0/J%2BBoye%2BKonference%2BGodsbanen%2B2020_Thursday%2B05112020_90596.jpg</image:loc>
      <image:title>Blog - Adapting Together in 2020</image:title>
      <image:caption>Lise Tarp Hansen is a communication consultant at the City of Aarhus and she had a really interesting session on how to engage the youth in Aarhus in everyone’s hate topic: COVID-19</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1608233763981-THGN4PWBPVK3MZ31DVNJ/J%2BBoye%2BKonference%2BGodsbanen%2B2020_Wednesday%2B04112020_89719.jpg</image:loc>
      <image:title>Blog - Adapting Together in 2020</image:title>
      <image:caption>Christian Vandsø Andersen from LEGO talked about leadership in a complex world at the Boye 20 Aarhus conference - it was a no slides session, but he did bring this big illustration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1608233822274-O2YHTPPOG6QQY4J7GD48/J%2BBoye%2BKonference%2BGodsbanen%2B2020_Wednesday%2B04112020_89580.jpg</image:loc>
      <image:title>Blog - Adapting Together in 2020</image:title>
      <image:caption>Steven Pemberton giving his keynote on the evolution of memory</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/12/11/having-a-clear-purpose</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1607691627754-VA75YJBJFINDG6D9PBAL/sophia-voices-1120x630px.jpg</image:loc>
      <image:title>Blog - Having a clear purpose</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1607692455346-ZTI64I7WHLT3VS3PTDQO/personal-company-purpose.png</image:loc>
      <image:title>Blog - Having a clear purpose</image:title>
      <image:caption>Diagram shared by Sophia to help us understand the purpose through different lenses</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/11/27/expert-of-the-month-pernille-rahbech</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1606466266041-5QNZOUOERY4DA8J76BYS/pernille-talking.jpg</image:loc>
      <image:title>Blog - Expert of the month: Pernille Rahbech</image:title>
      <image:caption>Pernille Rahbech at the Boye 20 Aarhus conference using her body language to get her point across. Photo: Ib Sørensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1606471622020-RGEN22IK6I5XC72KAEKJ/pernille-arms.jpeg</image:loc>
      <image:title>Blog - Expert of the month: Pernille Rahbech</image:title>
      <image:caption>Pernille talking to an international crowd at the Boye 20 Aarhus conference. Photo: Ib Sørensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1606471871559-0RKUOBCWMRDIH3APY79B/IMG_4483.JPG</image:loc>
      <image:title>Blog - Expert of the month: Pernille Rahbech</image:title>
      <image:caption>Signage for one of the major projects Pernille has been involved with - Lighthouse in Aarhus Ø</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1606471565775-BV2GJLMRJ2MURF3S8WWF/lighthouse-brochure-opslag-2%402x.png</image:loc>
      <image:title>Blog - Expert of the month: Pernille Rahbech</image:title>
      <image:caption>A printed brochure created for the Lighhouse project in Aarhus</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1606472695330-MI5ZGPUKMG57B886DS81/IMG_4484.JPG</image:loc>
      <image:title>Blog - Expert of the month: Pernille Rahbech</image:title>
      <image:caption>Outdoor signage for Karrerne in Aarhus Ø</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/11/22/virtual-first-a-new-way-to-work-after-covid19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1606073625271-KW27XXPS5351G0WC1QIF/marc-p1.jpg</image:loc>
      <image:title>Blog - Virtual First - a new way to work after COVID19</image:title>
      <image:caption>Marc Pazcian speaking about culture and change at a peer group meeting in Hamburg at the beginning of the year</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1606076713056-Z0Y079TB0KVDWZAOC3TW/marc-p2.jpg</image:loc>
      <image:title>Blog - Virtual First - a new way to work after COVID19</image:title>
      <image:caption>Marc presenting to the Future Workplace peer group in Hamburg at the beginning of the year (pre-COVID)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1606074832959-C5X3B9NTWN6B8Y0DXW6S/marc-janus-dropbox-december+2019.jpg</image:loc>
      <image:title>Blog - Virtual First - a new way to work after COVID19</image:title>
      <image:caption>From a visit to the Dropbox office in Hamburg in December 2019</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/11/21/scaling-the-product-organisation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1605987488419-WRB6UHHV1T3H8Z17MVHP/what-are-you-working-on.png</image:loc>
      <image:title>Blog - Scaling the product organisation</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/11/19/pan-macmillan-adventures-with-gatsby-kontent-and-netlify</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1605779313993-CXZO6VRXVEHF58ZX1QRV/james-managing-transitions.png</image:loc>
      <image:title>Blog - Pan Macmillan - Adventures with Gatsby, Kontent and Netlify</image:title>
      <image:caption>James on stage at our London CMS Expert meeting in February talking about managing transitions and dealing with resistance</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1605779233358-XTC5J8M7GMAF5LZ19MMY/james-adventures-in-change.jpg</image:loc>
      <image:title>Blog - Pan Macmillan - Adventures with Gatsby, Kontent and Netlify</image:title>
      <image:caption>James talking about adventures in change, in particular about the impact to editors working on the website content.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/11/18/the-quest-for-inspiring-workspaces</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1605728357558-KYD543KTOYNSN5IR23W5/ulf1.jpg</image:loc>
      <image:title>Blog - The quest for inspiring workspaces</image:title>
      <image:caption>Ulf Gaardsted on stage at the Boye 20 Aarhus conference presenting his reflections on how 2020 has changed the workspace for good</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1605728454164-KOO1ECYZJXHSP4RAKBLE/ulf2.jpg</image:loc>
      <image:title>Blog - The quest for inspiring workspaces</image:title>
      <image:caption>The Boye 20 Aarhus conference was held at Godsbanen and also included remote participation from around Europe</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1605728659926-NW2B2WIP4TR72CU2EH4S/companyons1.png</image:loc>
      <image:title>Blog - The quest for inspiring workspaces</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1605728705174-IT87FND8Q3MMLPD6XPG3/companyons2.png</image:loc>
      <image:title>Blog - The quest for inspiring workspaces</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/11/13/content-design-drives-great-customer-experience-at-mastercard</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1605269788365-YA9FQ3L23Z9SODUXEBEB/content-design-definition-mastercard.png</image:loc>
      <image:title>Blog - Content design drives great customer experience at Mastercard</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1605264903373-LUVXMK6JQUQVJQ0G92HI/content-design-mastercard.png</image:loc>
      <image:title>Blog - Content design drives great customer experience at Mastercard</image:title>
      <image:caption>A screenshot from the member call where Melinda talked about how to create experiences people love</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1605270861227-EQL0WG9VNQ4JVVGXVB0H/content-design-ops-product-lifecycle.png</image:loc>
      <image:title>Blog - Content design drives great customer experience at Mastercard</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1605513379239-YQN4L3676SYC9LX05E1E/content-design-deliverables.png</image:loc>
      <image:title>Blog - Content design drives great customer experience at Mastercard</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1605264963481-HB30RAO57PN1ZAM2ZA8N/melinda-boye19-brooklyn.jpeg</image:loc>
      <image:title>Blog - Content design drives great customer experience at Mastercard</image:title>
      <image:caption>Melinda on stage at the Boye 19 Brooklyn conference - her session was titled: “Content is for Closers: Improving Lead Generation and Conversion through Content Strategy”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/11/12/composing-the-best-digital-experience-a-look-at-netgen-layouts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1605169246842-6RKW90BUH7CKJ32Q6ZHB/janus-ivo-jake.jpg</image:loc>
      <image:title>Blog - Composing the best digital experience: A look at Netgen Layouts</image:title>
      <image:caption>Ivo Lukac from Netgen together with Janus Boye (left) and Jake DiMare right at the Web Summer Camp 2018.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1605188025013-8D9LVZVTZK8VU2X3SGNV/layouts-interface-block-manager.png</image:loc>
      <image:title>Blog - Composing the best digital experience: A look at Netgen Layouts</image:title>
      <image:caption>A look inside the interface where you can arrange and compose the digital experience</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1605188074131-DMFE53RSZ70SD7BGXIOE/layouts-interface-mappings.png</image:loc>
      <image:title>Blog - Composing the best digital experience: A look at Netgen Layouts</image:title>
      <image:caption>Notice the conditions to the right</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/11/10/small-feature-award-2020-ucommerce-won-with-an-elegant-solution-to-managing-your-shop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1605081793378-798WF47TNV0KDY6B693K/J+Boye+Konference+Godsbanen+2020_+Thurssday+05112020__90738+Small.jpg</image:loc>
      <image:title>Blog - Small Feature Award 2020: Ucommerce Won With An Elegant Solution to managing your shop</image:title>
      <image:caption>A happy winner: Søren Spelling Lund with his diploma in recognition of his great demo and winning entry in the 2020 Small Feature Award. Photo: Ib Sørensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1605081690790-S0ILTHQ4S0Z7FB8NLV3W/Boye+Konference+Godsbanen+2020_Wednesday+ucommerce.jpg</image:loc>
      <image:title>Blog - Small Feature Award 2020: Ucommerce Won With An Elegant Solution to managing your shop</image:title>
      <image:caption>From the winning demo with Søren Spelling Lund from Ucommerce on stage at the Boye 20 Aarhus conference. Photo: Ib Sørensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1605082139287-4S52W6EP5K2293FZD22B/small-feature-award-2020-in-action.jpg</image:loc>
      <image:title>Blog - Small Feature Award 2020: Ucommerce Won With An Elegant Solution to managing your shop</image:title>
      <image:caption>Little Forest, Netgen and Solodev participated remotely in the 2020 contest. Photo: Ib Sørensen</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/10/29/expert-of-the-month-lisa-mo-wagner</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1603981437405-4PG2ONIWU3FHUWAGQGB9/lisa-wagner.jpg</image:loc>
      <image:title>Blog - Expert of the month: Lisa Mo Wagner</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/10/22/reaching-for-level-triple-a-accessibility-as-a-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1603628297586-Q5SK5VRFHJKWQ8PX8VOE/gavin-colborne-boye19dk.png</image:loc>
      <image:title>Blog - Reaching for level Triple-A accessibility as a brand</image:title>
      <image:caption>Gavin Colborne presenting in Aarhus at the Boye 19 conference</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1603371943840-E5DR7MMIJ78VEG4LY0JV/inclusive-design-gsk.png</image:loc>
      <image:title>Blog - Reaching for level Triple-A accessibility as a brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1603352914202-468EW1OEBIM0VFELYFA7/persona-spectrum.png</image:loc>
      <image:title>Blog - Reaching for level Triple-A accessibility as a brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1603373472568-EXBJUIR0MNFEYABZXG3N/little-forest-initial-palette.png</image:loc>
      <image:title>Blog - Reaching for level Triple-A accessibility as a brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1603373533292-FU04ZLBJ5XXSSXXD4Z5R/little-forest-aaa-accessible-palette.png</image:loc>
      <image:title>Blog - Reaching for level Triple-A accessibility as a brand</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/10/14/the-organisation-wide-reality-of-investing-in-content-operations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-13</lastmod>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/10/9/accounting-for-customer-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1602259338924-UB2EUI4QXR0CNFYFPP8N/mark-demeny-solodev-janus-boye-florida-jan-2020.png</image:loc>
      <image:title>Blog - Accounting for Customer Experience</image:title>
      <image:caption>At the CMS Experts meeting in Clearwater in January 2020 (from left to right: Matt Garrepy, Janus Boye, Mark Demeny and Shawn Moore)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/9/28/expert-of-the-month-mads-norlyk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1601280701795-68RIDD6ZBGGO7WBV8QK4/mads-n%C3%B8rlyk-godsbanen-aug2020.png</image:loc>
      <image:title>Blog - Expert of the month: Mads Norlyk</image:title>
      <image:caption>Mads Norlyk in action at a recent peer group meeting in Aarhus</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/9/10/retrospectives-antipatterns-or-team-meetings-that-dont-suck</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1599769519551-P2E4JK4O1R75Q7BQZ7A1/aino-vonge-boye19dk.jpg</image:loc>
      <image:title>Blog - Retrospectives Antipatterns or Team Meetings That Don’t suck</image:title>
      <image:caption>Aino on stage at the Boye 19 Aarhus conference</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/9/8/headless-possibilities</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1599656254022-HY608GS5XE79XY0NUUJ3/ivo.jpg</image:loc>
      <image:title>Blog - Headless possibilities</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1599656037394-61Q6S7GOCLPS1NBOTAW2/ivo-headless-diagram.png</image:loc>
      <image:title>Blog - Headless possibilities</image:title>
      <image:caption>An approach to organising the headless marketplace as it looks today</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1599593040695-I837O3QPH33GQX9IR5SM/headless-cms-sheet-sep8-2020.png</image:loc>
      <image:title>Blog - Headless possibilities</image:title>
      <image:caption>A screenshot of the headless cms comparison sheet - it’s maintained via Github</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/8/30/expert-of-the-month-gurdeep-singh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1598821585613-O4TF2SI3ZUO8IHIULKE2/gurdeep-singh.jpg</image:loc>
      <image:title>Blog - Expert of the month: Gurdeep Singh</image:title>
      <image:caption>Gurdeep Singh is Product Manager, Artificial Intelligence &amp; Robotics at insurance firm Tryg in Copenhagen</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/8/24/chatbots-during-covid19-at-danish-insurance-firm-tryg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1598220171368-BH64CJ4V7NH38ZQF22N0/chatbots-aiste-tryg-aug20.png</image:loc>
      <image:title>Blog - Chatbots during COVID19 at Danish insurance firm Tryg</image:title>
      <image:caption>A screenshot from the member call with Aiste 2nd from the top.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/8/14/why-are-most-organizations-stuck-solving-the-same-content-problems-as-20-years-ago</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1597412817420-S2PKVFPFRDNAUF1UML3X/mark-demeny-solodev-janus-boye-florida-jan-2020.png</image:loc>
      <image:title>Blog - Why are most organizations stuck solving the same content problems as 20 years ago?</image:title>
      <image:caption>At the CMS Experts meeting in Clearwater in January 2020 (from left to right: Matt Garrepy, Janus Boye, Mark Demeny and Shawn Moore)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1597356148044-FVIOQFKB68H4LWDSHTRX/marketing_improvement_paradox_600px.jpg</image:loc>
      <image:title>Blog - Why are most organizations stuck solving the same content problems as 20 years ago?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/8/8/the-power-of-self-stories-to-drive-behavior</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1596882228889-DH4J9F2BVIRR5MYTUUBR/susan-weinschenk-aug2020.png</image:loc>
      <image:title>Blog - The power of self stories to drive behavior</image:title>
      <image:caption>Susan joined us from her home office in rural Wisconsin</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/7/30/expert-of-the-month-pernille-tranberg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1596178199234-WVW7MJFGZGPVL82UHV5W/pernille-tranberg-2020.jpg</image:loc>
      <image:title>Blog - Expert of the month: Pernille Tranberg</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/7/21/uipath-raises-more-money-what-does-it-mean-for-customers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1595326193360-3S1NNAP5SGPXMIVVHYRA/over-inflated.jpeg</image:loc>
      <image:title>Blog - UiPath raises more money - what does it mean for customers?</image:title>
      <image:caption>The illustration used by Alan Pelz-Sharpe in his analysis of the recent UiPath news</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/7/20/towards-2021-looking-for-answers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1595318355858-FLEU7575P74WAY7PJ3PJ/dinner-in-hamburg-june-2020.jpg</image:loc>
      <image:title>Blog - Towards 2021 looking for answers</image:title>
      <image:caption>Informal networking dinner in Hamburg after a meeting in our Future Workplace peer group</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1595278577880-J4Z6F0R59QDY27NGA51C/communication-group-aarhus-june-20.png</image:loc>
      <image:title>Blog - Towards 2021 looking for answers</image:title>
      <image:caption>One of our communication groups meet in Aarhus, Denmark at the beginning of June and had a good session at the water front.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1595278282912-XLQ34VDRZV1ANEWM6N1B/jonathan-phillips-oslo.jpg</image:loc>
      <image:title>Blog - Towards 2021 looking for answers</image:title>
      <image:caption>At the Future Workplace peer group meeting in Oslo, we were joined by Jonathan Phillips from the UK for a session on 6 emerging workplace topics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1595332928840-U1B2ODUM08MC14JI8M65/german-train-june-20.png</image:loc>
      <image:title>Blog - Towards 2021 looking for answers</image:title>
      <image:caption>On a German train heading north after a peer group meeting in Munich</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/7/1/making-content-strategy-stick</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1593607412640-E94398PM4Q2QZNVI60RB/hilary-marsh-boye17dk-content-workshop.jpg</image:loc>
      <image:title>Blog - Making Content Strategy Stick</image:title>
      <image:caption>Hilary Marsh in action at a past Boye conference in Denmark. Photo: Ib Sørensen</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/6/30/expert-of-the-month-emily-corace</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1593623050248-KWLLUS72JQK6M443J8E8/Emily_Corace_office.jpg</image:loc>
      <image:title>Blog - Expert of the month: Emily Corace</image:title>
      <image:caption>A recent photo from Emily’s home office</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/6/19/design-leadership-requires-community-management-skills</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1592588380064-US2O7SM9XZFO6QO2E8OV/torstein-2019-oslo.jpg</image:loc>
      <image:title>Blog - Design leadership requires community management skills</image:title>
      <image:caption>Torstein presented in person to our CMS Expert community in Oslo in May 2019. Enonic kindly hosted us</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/5/29/enter-kentico-xperience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1590735468389-METRV3O95854XH6VHIXT/petr-palas-boye19dk.jpg</image:loc>
      <image:title>Blog - Enter: Kentico Xperience</image:title>
      <image:caption>Kentico CEO Petr Palas presenting on stage at the Boye 19 Aarhus conference</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/5/28/how-enterprise-leaders-can-streamline-their-website-program</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-13</lastmod>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/5/27/expert-of-the-month-andrew-pope</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1590564443894-F00NPC4LDBR3BR8M76WO/andrew-pope-brooklyn-19-conference.png</image:loc>
      <image:title>Blog - Expert of the month: Andrew Pope</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/5/26/greetings-from-a-solo-dev</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1590483191880-4MEAZSC6HVN5ALIMOJ0O/matt-garrepy-covid19-memorial-day20.jpg</image:loc>
      <image:title>Blog - Greetings from a Solo Dev</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/5/21/what-digital-policies-do-you-have</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-16</lastmod>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/5/18/microsoft-teams-adoption-amp-challenges-at-rabobank</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-15</lastmod>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/5/12/understanding-supply-chain-thinking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1589285511069-38M1224OV0FVNSKM2Z8V/fig1-supply-chain-old.png</image:loc>
      <image:title>Blog - Understanding supply chain thinking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1589286173082-513R888ER87V4B3E9M21/fig2-supply-chain-near-future.png</image:loc>
      <image:title>Blog - Understanding supply chain thinking</image:title>
      <image:caption>The technology that’s transforming the supply chain</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/5/11/the-world-has-changed-so-how-are-you-going-to-change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1589204188809-BG2929YUQFW7L28X4RLF/there-is-no-playbook.png</image:loc>
      <image:title>Blog - The World Has Changed. So How Are You Going To Change?</image:title>
      <image:caption>One of the notable slides in Sree’s presentation: No one knows what will happen next and there is no playbook!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1589217327161-4NF8FMVAB684BYMYRM2R/sree-social-media-success-formula.png</image:loc>
      <image:title>Blog - The World Has Changed. So How Are You Going To Change?</image:title>
      <image:caption>The roadmap for social media success as laid out by Sree</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/5/11/introducing-the-handbook-for-ethical-digital-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1589186936721-W40CKU5NFJ3A8Z5K28O1/ethical-design-cover--small.png</image:loc>
      <image:title>Blog - Introducing the handbook for ethical digital design</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/5/7/distributed-advantage-at-elastic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1591543866089-C8NF6U7T6GROTPLMXNIF/elastic-meaning-of-distributed.png</image:loc>
      <image:title>Blog - Distributed advantage at Elastic</image:title>
      <image:caption>What being distributed means at Elastic</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1591543979106-P8UYQUOMD6AF19KKXMUT/a.distributed-source-code.png</image:loc>
      <image:title>Blog - Distributed advantage at Elastic</image:title>
      <image:caption>DIstributed is a part of the DNA at Elastic</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/5/6/25-3-lessons-learned-about-buying-content-technology-and-services</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-12</lastmod>
    <image:image>
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  </url>
  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-01</lastmod>
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  <url>
    <loc>https://www.boye-co.com/blog/2020/4/30/episerver-tackles-content-diagnostics</loc>
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    <priority>0.5</priority>
    <lastmod>2023-05-29</lastmod>
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      <image:caption>Joey Moore from Episerver on stage in London at the recent CMS Expert group meeting with an impromptu live demo of the content diagnostics tool</image:caption>
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  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/4/27/ez-becomes-ibexa-and-eyes-b2b-challenge</loc>
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    <lastmod>2021-11-24</lastmod>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/4/23/we-cant-rely-of-the-content-strategy-of-the-past</loc>
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    <priority>0.5</priority>
    <lastmod>2020-04-24</lastmod>
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      <image:title>Blog - We can’t rely on the content strategy of the past</image:title>
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  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/4/20/how-to-adapt-your-content-marketing-to-an-unexpected-shift</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-29</lastmod>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/4/16/content-strategy-meets-product-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-17</lastmod>
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      <image:caption>The simplified take on content strategy as offered by Elizabeth McGuane at Shopify</image:caption>
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      <image:title>Blog - Content strategy meets product strategy</image:title>
      <image:caption>How content strategy can help product managers</image:caption>
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  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/4/7/beyond-the-promise-to-readiness</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-18</lastmod>
    <image:image>
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      <image:title>Blog - Beyond the Promise to Readiness</image:title>
      <image:caption>Chris Geiser from GLG speaking to the CMS Experts in Seattle (February 2020)</image:caption>
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  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/4/3/reflections-are-not-only-a-tool-to-change-yourself</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-03</lastmod>
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      <image:title>Blog - Reflections are not only a tool to change yourself</image:title>
      <image:caption>Mathias with his well of knowledge. Jump in the pool with facts, feelings, learnings and actions, but don’t just dive to the actions</image:caption>
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      <image:title>Blog - Reflections are not only a tool to change yourself</image:title>
      <image:caption>Mathias holding up a sample graph you can use for the 2nd question in the reflection</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1585865748189-876R4I6W4MIX3S1AL4YB/steven-pemberton.jpg</image:loc>
      <image:title>Blog - Reflections are not only a tool to change yourself</image:title>
      <image:caption>Steven Pemberton who will keynote the Boye Aarhus 20 conference in November also participated in the call and shared how he has been journaling for the past 40 years.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/4/1/there-will-be-no-brooklyn-2020-conference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-20</lastmod>
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      <image:caption>A hospital ship of the US Navy, USNS Comfort, arrived in New York City earlier this week. Photo: Jim Henderson</image:caption>
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  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/3/25/depth-scales-can-help-you-implement-something-useful</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-13</lastmod>
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      <image:title>Blog - Depth scales can help you implement something useful</image:title>
      <image:caption>You can place the different features and options for your complex project on a scale like this to do dynamic feature planning</image:caption>
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  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/3/22/making-progress-fighting-with-fog</loc>
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    <priority>0.5</priority>
    <lastmod>2024-01-20</lastmod>
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      <image:title>Blog - Making progress fighting with fog</image:title>
      <image:caption>DOKK1 - The famous library in Aarhus - is closed in order to slow down the Corona virus.</image:caption>
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    <image:image>
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      <image:caption>An unusual career move as shared by Eric Karjaluoto on LinkedIn</image:caption>
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      <image:caption>Brian Tomlinson working from home</image:caption>
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      <image:caption>Danish Prime Minister Mette Frederiksen on a video call with Austrian Chancellor Sebastian Kurz.</image:caption>
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  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/3/17/experience-and-operations-better-together</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-14</lastmod>
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  <url>
    <loc>https://www.boye-co.com/blog/2020/3/6/women-wants-to-be-intrapreneurs-as-much-as-men</loc>
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    <lastmod>2020-03-17</lastmod>
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  <url>
    <loc>https://www.boye-co.com/blog/2020/3/4/trust-and-collaboration-required-for-digital-transformation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-02</lastmod>
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      <image:title>Blog - Trust and collaboration required for digital transformation</image:title>
      <image:caption>Sam Dart is Head of Digital Technology Services at Sovereign Housing Association and he shared insights on how we can learn from Spotify even if our organisation is very different.</image:caption>
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      <image:caption>James Cannings from MMT Digital shared insights on how to tackle legacy technical debt</image:caption>
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  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/2/25/sustainable-leadership-is-about-ourselves-first</loc>
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    <lastmod>2020-02-27</lastmod>
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  <url>
    <loc>https://www.boye-co.com/blog/2020/2/19/contentstack-looks-beyond-headless-to-enable-digital-content-experiences</loc>
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    <lastmod>2020-02-23</lastmod>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/2/17/thinking-beyond-the-words-the-complexities-of-content-strategy</loc>
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    <priority>0.5</priority>
    <lastmod>2020-06-17</lastmod>
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      <image:title>Blog - Thinking beyond the words: the complexities of content strategy</image:title>
      <image:caption>Rob Mills in action at the Boye 19 Aarhus conference.</image:caption>
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  <url>
    <loc>https://www.boye-co.com/blog/2020/2/9/everyone-is-talking-teams-how-to-prepare</loc>
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    <lastmod>2020-02-11</lastmod>
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      <image:title>Blog - Everyone is talking Teams: How to prepare</image:title>
      <image:caption>Andrew Pope at our Brooklyn 19 conference, where he led the Future Workplace track</image:caption>
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  <url>
    <loc>https://www.boye-co.com/blog/2020/1/15/what-got-you-here-wont-get-you-there</loc>
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    <lastmod>2022-09-04</lastmod>
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      <image:title>Blog - What Got You Here, Won't Get You There</image:title>
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  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/1/13/building-a-talent-pipeline</loc>
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    <priority>0.5</priority>
    <lastmod>2020-01-13</lastmod>
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      <image:title>Blog - Building a talent pipeline</image:title>
      <image:caption>Joel Shapiro focuses on helping organizations to build teams in the digital space.</image:caption>
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  <url>
    <loc>https://www.boye-co.com/blog/2020/1/9/simplicity-changes-behavior</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-25</lastmod>
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      <image:title>Blog - Simplicity changes behavior</image:title>
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  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2020/1/7/sfmoma-selected-kentico-kontent-to-separate-content-from-code</loc>
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    <priority>0.5</priority>
    <lastmod>2023-04-03</lastmod>
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      <image:caption>John Higgins is the Lead Software Architect at SFMOMA</image:caption>
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  <url>
    <loc>https://www.boye-co.com/blog/2019/12/16/top-five-articles-from-2019</loc>
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    <priority>0.5</priority>
    <lastmod>2019-12-19</lastmod>
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  <url>
    <loc>https://www.boye-co.com/blog/2019/12/11/happy-editors-make-better-content</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-18</lastmod>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/12/9/making-headquarters-part-of-the-solution-at-velux-group</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-28</lastmod>
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      <image:title>Blog - Making headquarters part of the solution at VELUX Group</image:title>
      <image:caption>VELUX creates better living environments for people around the world; making the most out of daylight and fresh air.</image:caption>
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      <image:title>Blog - Making headquarters part of the solution at VELUX Group</image:title>
      <image:caption>Andreas left HQ in Denmark and went to Belgium and worked there as a part of his onboarding experience</image:caption>
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  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/12/4/roi-of-cx-programs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-12-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1575433354357-9TFCICB8GL12ZWLBBUS4/ccc-framework.png</image:loc>
      <image:title>Blog - ROI of CX programs</image:title>
      <image:caption>The CCC Framework as shared by Stefan Kolle from FutureLab</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/12/3/trust-is-a-prerequisite-for-great-customer-experiences</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-12-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1575369184810-4XDL1H2BU066LZ2CWVGW/Boye-Aarhus-19-tim-walters.jpg</image:loc>
      <image:title>Blog - Trust is a prerequisite for great customer experiences</image:title>
      <image:caption>Tim Walters on stage in Aarhus talking about having your privacy cake and consuming great customer experiences too</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1575371025037-4XM6QU0R6SBEPF6AH4C6/two-vectors-of-trust.png</image:loc>
      <image:title>Blog - Trust is a prerequisite for great customer experiences</image:title>
      <image:caption>These are what Tim Walters call the two “vectors” of trust – uncertainty and vulnerability. And both of these must be in play for a trust relationship to occur.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1575376235005-X0ZT3KSFTJ0UQ9YMTS6B/four-pillars-trustworthiness.png</image:loc>
      <image:title>Blog - Trust is a prerequisite for great customer experiences</image:title>
      <image:caption>Rachel Botsman is a world-renowned expert on an explosive new era of trust and technology and what this means for life, work and how we do business. She is fascinated by how trust enables us to navigate uncertainty, place our faith in people and take leaps into the unknown.</image:caption>
    </image:image>
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      <image:title>Blog - Trust is a prerequisite for great customer experiences</image:title>
      <image:caption>One of the most memorable slides at the Boye 19 Aarhus conference. Trust performance indicators are more important than key performance indicators.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/11/27/with-kentico-kontent-its-goodbye-to-legacy-cms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-18</lastmod>
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      <image:title>Blog - With Kentico Kontent it’s goodbye to legacy CMS</image:title>
      <image:caption>Illustration from a Kentico slidedeck showing the target audience for Kontent as those with high DX maturity</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1573810276800-Y4RWYDJBCNT69V066KM3/bart-omlo-kentico.jpg</image:loc>
      <image:title>Blog - With Kentico Kontent it’s goodbye to legacy CMS</image:title>
      <image:caption>Bart Omlo on stage in Aarhus showing Kontent</image:caption>
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  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/11/26/how-to-lead-remote-and-distributed-teams</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-12-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1574805107743-E11FVK8QPFFEB1MUL0IY/what-do-the-people-say.jpg</image:loc>
      <image:title>Blog - How to lead remote and distributed teams?</image:title>
      <image:caption>Maren Christin Hübl from SAP presenting her story at the Boye 19 Aarhus conference</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1574804430657-6SII1V0ZLLYH1AS8KUT7/how-decisions-are-made.png</image:loc>
      <image:title>Blog - How to lead remote and distributed teams?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/11/26/experiment-driven-product-development</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-12-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1574802520466-1CTE5J6WZCKLIH9V88CT/XDPD-basic-process.png</image:loc>
      <image:title>Blog - Experiment-Driven Product Development</image:title>
      <image:caption>The basic process of experiment-driven product development as outlined by Paul Rissen</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/11/19/how-does-your-ceo-know-your-content-strategy-is-successful</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1574240710253-EKH458AWSIV2HH3MXPO1/hilary-marsh-boye17dk-content-workshop.jpg</image:loc>
      <image:title>Blog - How does your CEO know your content strategy is successful?</image:title>
      <image:caption>Hilary Marsh in action at a past Boye conference in Denmark. You can meet her at our Brooklyn 21 conference in May.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/11/18/deconstructing-the-experience-economy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1574066141148-1JMV8WO31A5F8LXZMT6N/michael-bednar-brandt-behavior.jpg</image:loc>
      <image:title>Blog - Deconstructing the Experience Economy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1574066164186-NPP3A98D6WRPZ8G2OS29/boye19dk-michael-bednar-brandt-keynote.jpg</image:loc>
      <image:title>Blog - Deconstructing the Experience Economy</image:title>
      <image:caption>Driving it home with the closing slide: Michael Bednar-Brandt from Oracle taking the Boye 19 Aarhus conference participants through the seven key elements. Photo: Ib Sørensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1574074836500-DXB2DD4VO7GIEUTTMR4P/michael-bednar-brandt-boye19-graphic-record.jpg</image:loc>
      <image:title>Blog - Deconstructing the Experience Economy</image:title>
      <image:caption>Graphic recording from the keynote made by Michael Eriksen from Visuel Retning</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/11/15/small-feature-award-2019-little-forest-won-a-close-race-with-a-simple-solution-to-huge-problems</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1573810529870-ZW73RBN773F5RJWV4FV1/christian-rudolf-exa.jpg</image:loc>
      <image:title>Blog - Small feature award 2019: Little Forest won a close race with a simple solution to huge problems</image:title>
      <image:caption>Christian Rudolf from eXa doing the opening part of the pitch for their content editor with impressive image manipulation features</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1573810276800-Y4RWYDJBCNT69V066KM3/bart-omlo-kentico.jpg</image:loc>
      <image:title>Blog - Small feature award 2019: Little Forest won a close race with a simple solution to huge problems</image:title>
      <image:caption>Bart Omlo showed the content analyzer as a plug-in to Kentico Kontent</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1573809773108-2NQ6Q26ATR9B1VVCRBT1/gavin-colborne-melissa-sharon-martin-janus-boye.jpg</image:loc>
      <image:title>Blog - Small feature award 2019: Little Forest won a close race with a simple solution to huge problems</image:title>
      <image:caption>Gavin Colborne from Little Forest together with the Small Feature Award Jury (from left to right: Melissa Breker, Sharon O’Dea and Martin Frederiksen) and conference chair Janus Boye. Instead of a sizable trophy, the winner received a diploma with a donation made to the new DataEthics think tank.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1573810361043-H4CIZR2KKQ4H9FXFNOUM/gavin-little-forest-live-demo.jpg</image:loc>
      <image:title>Blog - Small feature award 2019: Little Forest won a close race with a simple solution to huge problems</image:title>
      <image:caption>Gavin Colborne from Little Forest making his pitch on domain discovery</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/10/31/using-augmented-reality-to-drive-engagement-and-improve-the-museum-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-12-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1572531258132-904BNYI25KRV5FLTI5KR/rachel-lewis-300-seconds-boye-brooklyn19.jpg</image:loc>
      <image:title>Blog - Using augmented reality to drive engagement and improve the museum experience</image:title>
      <image:caption>Rachel Lewis from the Brooklyn Museum on stage at the Boye 19 Brooklyn conference</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/10/25/introducing-developer-relations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1572015505834-XVDTSTJ4CIQM0NFD4OES/david-liedle-developer-relations.jpg</image:loc>
      <image:title>Blog - Introducing developer relations</image:title>
      <image:caption>David Liedle in action at a recent product manager peer group meeting in NYC talking about developer relations</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/10/3/accessibility-update-towards-2020</loc>
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    <priority>0.5</priority>
    <lastmod>2020-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1570092553122-V332QEVMFE43N2K3GYI5/gavin-colborne-accessibility-update.jpg</image:loc>
      <image:title>Blog - Accessibility update towards 2020</image:title>
      <image:caption>Gavin Colborne in action at a recent peer group meeting in Croatia</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1570137074261-SGEU0WXLMUBZ8VIFTDBA/timeline-for-compliance.png</image:loc>
      <image:title>Blog - Accessibility update towards 2020</image:title>
      <image:caption>Among the slides you can find this helpful timeline on compliance</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/9/10/designing-connected-content-a-2019-update</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1568132603412-VBSTSB4RUQ2MXE32R4GC/designing-connected-content-book-cover.jpg</image:loc>
      <image:title>Blog - Designing Connected Content - a 2019 update</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/9/9/data-up-and-data-down</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-09-09</lastmod>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/9/4/building-a-content-contributor-community</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-09-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1567717927877-P4ALD8HGJ6R41XO8FNV8/laura-stringer-li.jpg</image:loc>
      <image:title>Blog - Building a Content Contributor Community</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/8/27/a-vendor-neutral-evaluation-of-enonic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1566915505673-JGCYBJ7QXJ0I8X4KLRH1/enonic-2019-evaluation.png</image:loc>
      <image:title>Blog - A vendor-neutral evaluation of Enonic</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/8/14/balancing-discovery-and-delivery-in-agile</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-08-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1565764912060-NYIJEPJ4ML5YKQDNO2W7/reload-agile-roadmap.png</image:loc>
      <image:title>Blog - Balancing discovery and delivery in agile</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/7/23/towards-2020-and-the-next-chapter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1563868307341-G60XN2SD8S5Y3Y1V8EMJ/web-summer-camp-2018.jpg</image:loc>
      <image:title>Blog - Towards 2020 and the next chapter</image:title>
      <image:caption>Playing the service design board game at Web Summer Camp 2018</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1563878626842-KT0PCGL0XVYPBWPP6CPZ/womens-museum-julie-janus-2019.jpg</image:loc>
      <image:title>Blog - Towards 2020 and the next chapter</image:title>
      <image:caption>Inside the Women’s Museum in Aarhus in talks with the museum director to plan out the conference venue for Boye Aarhus 19 in November (photo: Ib Sørensen)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/7/1/how-to-make-remote-working-successful</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1561979088315-EWJB75M4ATX6UUJ9276I/john-eckman.png</image:loc>
      <image:title>Blog - How to Make Remote Working Successful</image:title>
      <image:caption>John Eckman, CEO of 10up</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/6/27/3-points-on-ethical-and-not-so-ethical-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1561641874776-20389M513TE6T5WMG0O6/alan-pelz-sharpe+%281%29.jpg</image:loc>
      <image:title>Blog - 3 points on ethical ... and not so ethical AI</image:title>
      <image:caption>Alan Pelz-Sharpe</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/6/26/digital-burnout-flexible-working-is-not-all-flat-whites-and-short-days</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1561544885302-5CKEFT2F54LTM42IDCQP/andrew-pope-collaborating-boye18%2B%281%29+%281%29.png</image:loc>
      <image:title>Blog - Digital Burnout – Flexible working is not all flat whites and short days</image:title>
      <image:caption>Andrew Pope at the Boye 18 conference in Aarhus, Denmark</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/6/7/the-missing-links-in-modern-marketing-points-of-conversion-and-interpretation-of-data</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1559900759380-FVQZIZPMJ7LCL404PM95/joakim-ditlev-w400.jpg</image:loc>
      <image:title>Blog - The Missing Links in Modern Marketing - Points of Conversion and Interpretation of Data</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/6/3/the-challenges-of-efficient-roadmapping</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1559485578214-IKYQYV5UKGUBFSWVPLFC/Sherry_Heise+%281%29.png</image:loc>
      <image:title>Blog - The Challenges of Efficient Roadmapping</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/5/3/organizational-change-from-the-corner-office-or-the-factory-floor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1556880369718-2CB7W25HL45M2ZHS8ROA/Line%2BMorkbak+%283%29.jpg</image:loc>
      <image:title>Blog - Organizational change: From the corner office or the factory floor?</image:title>
      <image:caption>Line Morbak from Global LEAP consulting</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/4/29/all-the-boye-19-brooklyn-conference-blogs</loc>
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    <priority>0.5</priority>
    <lastmod>2023-01-14</lastmod>
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      <image:title>Blog - From bad hires &amp;amp; boring meetings to collaboration, data and the latest in CMS.</image:title>
    </image:image>
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      <image:title>Blog - From bad hires &amp;amp; boring meetings to collaboration, data and the latest in CMS.</image:title>
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      <image:title>Blog - From bad hires &amp;amp; boring meetings to collaboration, data and the latest in CMS.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1556706422738-BWL5F8OBU4YY9BBEY9QX/Portrait_FrankW_Blau_400px-1+%281%29.jpg</image:loc>
      <image:title>Blog - From bad hires &amp;amp; boring meetings to collaboration, data and the latest in CMS.</image:title>
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    <image:image>
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      <image:title>Blog - From bad hires &amp;amp; boring meetings to collaboration, data and the latest in CMS.</image:title>
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    <image:image>
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      <image:title>Blog - From bad hires &amp;amp; boring meetings to collaboration, data and the latest in CMS.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1556706988961-AE9MMZKNIPJZ2QKD7REV/andrew-pope-collaborating-boye18%2B%281%29+%281%29.png</image:loc>
      <image:title>Blog - From bad hires &amp;amp; boring meetings to collaboration, data and the latest in CMS.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1556707127614-NISOP0PLDUHI5DAK9F4V/Joel%2BShapiro.jpg</image:loc>
      <image:title>Blog - From bad hires &amp;amp; boring meetings to collaboration, data and the latest in CMS.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/4/16/rise-fall-employee-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1555430661189-JUWB973FAW7C97K6UT5T/noah-ark-crap-today.png</image:loc>
      <image:title>Blog - The rise - and upcoming fall of employee experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1558215910674-QLKMGM9F1WNTNS76FDZA/janus-boye-stage-employee-experience-amsterdam.jpg</image:loc>
      <image:title>Blog - The rise - and upcoming fall of employee experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1558215871734-EE7OSVK73AVQQAP7KD71/valo2019-nametag-janus-boye.jpg</image:loc>
      <image:title>Blog - The rise - and upcoming fall of employee experience</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/4/12/moving-from-anecdotes-to-data-through-shared-services</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-04-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1555058996852-K2CMJ2XTS0Y8DYFEDSD1/Nik-Honeysett+%282%29.jpg</image:loc>
      <image:title>Blog - Moving from anecdotes to data through shared services</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/4/1/are-robots-taking-over-jobs-at-copenhagen-university-automation-one-step-at-a-time</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-04-14</lastmod>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/3/22/show-me-the-money-not-the-data</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-12-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1553246018842-J62XVI5YAFBGIMHVEK5H/kristen-kehrer.jpg</image:loc>
      <image:title>Blog - Show me the money. Not the data.</image:title>
      <image:caption>Kristen Kehrer Interviewed by Martin Paludan from Boye &amp; Co</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2019/3/18/the-office-365-adoption-challenge-i-barely-have-time-to-do-my-work-when-am-i-supposed-to-find-time-to-innovate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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  </url>
  <url>
    <loc>https://www.boye-co.com/blog/your-website-needs-radically-more-pages</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-05</lastmod>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2018/9/26/control-is-for-amateurs-empower-the-community-to-change-the-culture-in-your-organization</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1537956488512-S1ANAJRUIY4GKKMULMFW/Rachel%2BHappe.jpg</image:loc>
      <image:title>Blog - Control is for amateurs: Empower the community to change the culture in your organization</image:title>
      <image:caption>Rachel Happe is co-founder and principal at The Community Roundtable.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2018/9/24/web-governance-neglected-content-is-everyones-headache</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1537801987166-GZCDECSTL1VQ4MRQU8HX/42505295_2318224921739778_6293558549700149248_n.jpg</image:loc>
      <image:title>Blog - Web Governance: Neglected content is everyone’s headache</image:title>
      <image:caption>Gavin Colborne, Founder of the web governance platform Little Forest. Photo by Janus Boye while in London, September 2018</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2018/9/21/user-experience-moving-from-website-design-to-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-10-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1537536699853-2WWVM6Q3AF0UC2NWYEHM/Laura_59%2B-%2Bcrop%2Bfor%2Bfrontpage.jpg</image:loc>
      <image:title>Blog - User experience: Moving from website design to strategy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2018/8/30/rebranding-jboye-boye-co</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1560431466453-KUARH2UYR3G2Y4TGK75S/OkflraoI_400x400+%283%29.jpg</image:loc>
      <image:title>Blog - The story of Boye &amp;amp; Co - and our move from J. Boye</image:title>
      <image:caption>By Janus Boye, Founder, Host and Lead at Boye &amp; Co</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1563874834041-MHRL681H2B4XP72XWVOD/cmf2006-screenshot-wayback-machine.png</image:loc>
      <image:title>Blog - The story of Boye &amp;amp; Co - and our move from J. Boye</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2018/8/28/goodbye-middle-management-hello-collaboration-how-we-will-be-working-in-five-years</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-04-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1535883872749-VYAZPJ8GPIVYQTISWAQY/DSC_1286-Cropped.jpg</image:loc>
      <image:title>Blog - Goodbye middle management, hello collaboration: How we will be working in five years</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1535279662420-20F48DLTHIPCCA3JFUKS/Russia+office.jpg</image:loc>
      <image:title>Blog - Goodbye middle management, hello collaboration: How we will be working in five years</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2018/8/21/how-umbraco-needs-to-change-to-survive</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-07</lastmod>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2017/11/24/marketing-wants-this-development-wants-that-what-is-a-digital-leader-to-do</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1556134285779-JK4SWC66HE278XW3BNHR/what-to-do-tue-volder.jpg</image:loc>
      <image:title>Blog - Marketing wants this. Development wants that. What is a digital leader to do?</image:title>
      <image:caption>What to do? Artwork by Tue Volder</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/coredna-cms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-12-02</lastmod>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2017/11/20/scaling-design-thinking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1574884530144-0UP20P9LSFRNZHXU6C85/maren-in-action.png</image:loc>
      <image:title>Blog - Scaling design thinking</image:title>
      <image:caption>photo credit: Ste!en Elberg, Jyske Bank (tweet)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1574884616355-4GIQKDMH5VIPQW2QZSAA/image-asset.jpeg</image:loc>
      <image:title>Blog - Scaling design thinking</image:title>
      <image:caption>Photo by Ib Sørensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1574884736969-LTHX94WJ1YDRIDYINOP3/image-asset.png</image:loc>
      <image:title>Blog - Scaling design thinking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1574884835926-4TKB7X1OQ4C588SU20PH/image-asset.jpeg</image:loc>
      <image:title>Blog - Scaling design thinking</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2017/11/16/artificial-intelligence-how-to-capitalise-on-the-huge-potential</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1549458522867-SK54FD4EHQUW0ZGAKXOZ/workshop-participants-laugh-at-alexa.jpg</image:loc>
      <image:title>Blog - Artificial intelligence: How to capitalise on the huge potential</image:title>
      <image:caption>Amazon Alexa made people laugh during demo time, but the widespread and quick adoption in households, somewhat similar to the introduction of the iPad, means that expectations go up and AI also becomes expected in work projects.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2017/11/15/the-end-of-the-beginning-of-a-totally-new-financial-system</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1575917383657-F9OOEL9FWCOMOID33CID/image-asset.jpeg</image:loc>
      <image:title>Blog - The end of the beginning of a totally new financial system</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2017/9/16/navigation-is-for-losers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-09-16</lastmod>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2017/8/5/towards-better-experiences</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-04-13</lastmod>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2018/8/31/information-is-a-business-critical-asset-of-any-organisation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-12-02</lastmod>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2017/7/what-really-matters-in-a-persona</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-03</lastmod>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2017/7/22/what-really-matters-in-a-persona</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-04-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1549457521889-OA5LQW65JXLCHY083WW3/susan-weinschenk.png</image:loc>
      <image:title>Blog - What really matters in a persona?</image:title>
      <image:caption>Susan Weinschenk, behavioural psychologist</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/the-making-of-ers-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-11-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1543176017467-SP1VMR7WMEIM6AK2ZQG6/Samuel%2BPouyt%2B%281%29.jpg</image:loc>
      <image:title>Blog - The Making of ERS 2.0</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1543175199361-32EWBSOFKSQ3V3NH8C4D/fig1-ers.png</image:loc>
      <image:title>Blog - The Making of ERS 2.0</image:title>
      <image:caption>Fig. 1 – Few API endpoints</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1543175263541-RIFROAZPD7H18C1Q4OZA/fig2-json.png</image:loc>
      <image:title>Blog - The Making of ERS 2.0</image:title>
      <image:caption>Fig. 2 – Partial JSON response</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1543175302351-7ZQAAGWCS9RROKZ0CQCJ/fig3-integration.png</image:loc>
      <image:title>Blog - The Making of ERS 2.0</image:title>
      <image:caption>Fig. 3 – Cloud CMS integration at ERS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1543175338319-BOB68T931RTF87IZOZWD/fig4-ers-code.png</image:loc>
      <image:title>Blog - The Making of ERS 2.0</image:title>
      <image:caption>Fig. 4 – PHP method to get an article based on its slug/alias (part of the url)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1543175409550-Y9Z9AQ6GLREH2T3NYY6U/fig5-editors.png</image:loc>
      <image:title>Blog - The Making of ERS 2.0</image:title>
      <image:caption>Fig. 5 – Simplified interface for content editors</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1543175525644-RMBBXVWCXC5YHVFMUD77/fig6-form.png</image:loc>
      <image:title>Blog - The Making of ERS 2.0</image:title>
      <image:caption>Fig. 6 – Form to edit an article</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1543175556668-BEQQ8LFGFN8DW7XT2YLD/fig7-graph.png</image:loc>
      <image:title>Blog - The Making of ERS 2.0</image:title>
      <image:caption>Fig. 7 – Graph displaying an article (center) and all the incoming (←) and outgoing (→) relations</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2017/6/12/a-one-page-look-into-the-cms-marketplace-in-2017-with-jonathan-phillips</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1566850035636-1RM7QKLQ7OG4NAPLNWV0/jonathanphillips.jpg</image:loc>
      <image:title>Blog - A one-page look into the CMS marketplace in 2017 with Jonathan Phillips</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2017/5/4/give-the-employees-the-tools-that-they-want</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1584378586946-NB3BHNH7K2RMLUW6R3LW/rasmus-skjoldan-workshop.jpeg</image:loc>
      <image:title>Blog - Give the employees the tools that they want</image:title>
      <image:caption>Rasmus Skjoldan from Magnolia took us through a role play exercise to better understand the different ways to structure the conversation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1584378654687-JIYLVSP9G5SGSAB3JNN3/rasmus-skjoldan-byte5.jpg</image:loc>
      <image:title>Blog - Give the employees the tools that they want</image:title>
      <image:caption>Rasmus Skjoldan sharing his insigths</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1584378684716-QKDM0O38TOMQ80553ATK/marc-paczian-dropbox-who-rules-the-digital-workplace.jpg</image:loc>
      <image:title>Blog - Give the employees the tools that they want</image:title>
      <image:caption>Marc Pazcian from Dropbox in action</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1584379476807-3TW1J62X5KCAJ9F7MAG6/basf-virtual-collaboration.jpg</image:loc>
      <image:title>Blog - Give the employees the tools that they want</image:title>
      <image:caption>One of the slides from Cordelia Kross from BASF</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2017/4/28/future-of-cms-ufd17</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1588074391666-RE5PVUGI2LEA6RMZQSK1/janus-boye-speaking-frankfurt-umbraco-2017.jpg</image:loc>
      <image:title>Blog - The Future of CMS</image:title>
      <image:caption>On stage talking about how the CMS market has changed</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1588074505672-HXI9ZFX6898Z91U377NE/ufd-17.jpg</image:loc>
      <image:title>Blog - The Future of CMS</image:title>
      <image:caption>Umbraco Festival Deutschland 2017</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1588074806832-NJV53N09UZDYJRC8T62U/janus-boye-niels-hartvig-ufd17-cmf2005.jpg</image:loc>
      <image:title>Blog - The Future of CMS</image:title>
      <image:caption>Before the presentation kicked-off we took this one with Niels Hartvig on stage at the Boye 2005 conference in Aarhus alongside his nametag from back then.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1588074615755-BN0UQ9E804T33P1TBD0B/ufd17-rooftop.jpg</image:loc>
      <image:title>Blog - The Future of CMS</image:title>
      <image:caption>During the breaks, we had a most enjoyable view of Frankfurt in the spring time.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2017/4/24/10-employee-experience-professionals-to-watch-in-2017</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1589307505875-4P45OAFE3G7EKU9ZLWD9/10best2017collage.png</image:loc>
      <image:title>Blog - 10 Employee Experience Professionals to Watch in 2017</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1589307536036-T70JUIWTCOI5SNBBATMW/image-asset.jpeg</image:loc>
      <image:title>Blog - 10 Employee Experience Professionals to Watch in 2017</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1589307561054-MDZ690T6ASL2EODX7C11/frankwolf2.jpg</image:loc>
      <image:title>Blog - 10 Employee Experience Professionals to Watch in 2017</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1589307723688-P30EY0THQW4MF9Y4WTP7/image-asset.jpeg</image:loc>
      <image:title>Blog - 10 Employee Experience Professionals to Watch in 2017</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1589307799336-1MZUP2IRAA0RNMH20OBR/image-asset.jpeg</image:loc>
      <image:title>Blog - 10 Employee Experience Professionals to Watch in 2017</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1589307865443-6L6985N6C0T350F9JI9W/image-asset.jpeg</image:loc>
      <image:title>Blog - 10 Employee Experience Professionals to Watch in 2017</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1589307897642-PQNC08PIYQZLMZ2UPOTT/saraglick2.jpg</image:loc>
      <image:title>Blog - 10 Employee Experience Professionals to Watch in 2017</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1589307981640-ULB3BHV3UF78QOCQJO4P/sharondea1-e1492514554288.jpg</image:loc>
      <image:title>Blog - 10 Employee Experience Professionals to Watch in 2017</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1589308263502-33RBZOZVZLKZG2JTG10X/image-asset.jpeg</image:loc>
      <image:title>Blog - 10 Employee Experience Professionals to Watch in 2017</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1589308322125-B0JZXCQY6EV8J4RID60V/image-asset.jpeg</image:loc>
      <image:title>Blog - 10 Employee Experience Professionals to Watch in 2017</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1589308382544-NDNMKC4IFKWS5EHF1WB4/shaunrandol1.jpg</image:loc>
      <image:title>Blog - 10 Employee Experience Professionals to Watch in 2017</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2017/3/working-out-loud-to-achieve-your-goals</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-20</lastmod>
  </url>
  <url>
    <loc>https://www.boye-co.com/blog/2017/3/20/how-to-think-about-business-development</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7bbb93b27e3939ab06ae13/1598988040348-05D9JVC2L112DO43HD1A/troels-innovation-mode-e1490091885649.jpg</image:loc>
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