Evelyne Bessette (CA)
Senior Manager, Marketing Communications at TELUS
Previously Senior Marketing Manager at Gallery Systems. Experienced Demand Generation B2B Marketing Leader
Based in Montreal
Meet Evelyne at:
CMS Connect 26
Presentation: TBD
Dates: August 4 - 5
Location: Montreal
About Evelyne Bessette
Evelyne is an experienced demand generation and B2B marketing leader who leads the full content ecosystem at TELUS — from strategy to execution to optimization. That means translating complex products and services into clear, compelling messaging across every channel: website, blog, and beyond.
Her approach centers on leading with the problem the audience actually cares about, avoiding jargon, and grounding decisions in data and strategy rather than gut feel. She sees marketing as a team sport, requiring collaboration, clarity, and a shared vision of what success looks like. Over her career, she's worked across copywriting, translation, campaign planning, project management, and website strategy — always in service of helping organizations communicate value in ways that genuinely resonate with their audience. She's equally comfortable in strategic planning and in the day-to-day weeds of execution.
About TELUS
TELUS is one of Canada's largest telecommunications companies, providing wireless, internet, television, and business communications services nationwide. Beyond connectivity, TELUS has expanded into adjacent industries — including TELUS Health, TELUS Agriculture & Consumer Goods, and TELUS International — applying technology and data to healthcare, agriculture, and customer experience solutions. The company is known for its "connections" brand philosophy, positioning itself as a purpose-driven organization investing heavily in the communities it serves across Canada.