With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices?
It has been almost 2 years since Carrie Hane published the Designing Connected Content book together with Mike Atherton. In our recent member conference call, Carrie shared learnings from after the book went to print.
Data up and data down
Product managers have been called ‘the CEO of the product’ by Ben Horowitz. While you may agree or disagree with that statement, product managers, like CEOs, make decisions that have a long term impact. Even after you moved to another job years ago, the decisions you made back then are likely to still affect the product and its users today.
With that daunting thought in mind, no wonder product managers like to use whatever data they can get their hands on to substantiate their decisions!
Read MoreBuilding a Content Contributor Community
When you have a lot of content contributors - people creating content and adding that content to digital channels - you need a way to keep them all on the same (metaphorical) page. When they’re all in different departments and different countries, with different skill levels, working on separate but interconnected sites, in multiple languages, things can devolve into chaos pretty quickly.
Alignment will bring a consistent voice to every web page and every channel, and keep quality standards higher for writing, imagery, and other content, but finding a how-to guide has been hard. This is my attempt to create one
Read MoreA vendor-neutral evaluation of Enonic
To help our growing member community make better technology decisions, we’ve just released a new and detailed review of Enonic.
The marketplace for web experience platforms has been growing in recent years offering you more options. Norwegian Enonic has been around for almost 20 years and has managed to reinvent itself a few times.
Read MoreBalancing discovery and delivery in agile
Guest post by Alice Thode Jensen from Copenhagen-based digital agency Reload
In a fixed scope project we can pack research and analysis into a phase upfront and thereby control the spending, but how should we do it in a continuous agile setup?
Read MoreTowards 2020 and the next chapter
One of my close friends and trusted advisors recently said that after 1 year, any entrepreneur should know whether the firm can make it or not. What about after 16 years then?
What’s lies around the corner? A big new office with a fountain, key new hires and a new website….
Read MoreHow to Make Remote Working Successful
Remote working is on the rise for a number of reasons and has been for a while. Today it has become quite common that some companies are shutting down offices (or never opening any in the first place) and relying entirely or almost entirely on remote working.
While there’s no doubt that remote working can be very successful and is enabling whole new forms of organization, there are undoubtedly aspects that may be new to traditional, co-located companies, which they will need to consider.
Read More3 points on ethical ... and not so ethical AI
There is a perception that AI is somehow neutral and free of bias, but that is certainly not the case. AI is dependent on data, and data is full of biases. There is a saying in the programming world that if you feed a computer garbage, you will get garbage out. So, if we are not thoughtful about the input, AI can reflect both sexism, racism, ageism and all kinds of other isms (none of them being idealism).
Read MoreDigital Burnout – Flexible working is not all flat whites and short days
Digital stress, however, is different. There is no natural end to the stress cycle as per hazards or threats in the environment. The stress keeps building, albeit initially at lower levels than the stress of a significant danger. But it builds and does not end. This can lead to physical and psychological health impacts: burnout. And it can be hard to recognise the signs until it’s too late.
Read MoreThe Missing Links in Modern Marketing - Points of Conversion and Interpretation of Data
We have talked about being data-driven for years now, but for most of us, there is still a long way to go. Especially social media have given us easy access to a lot of different metrics. The issue is that almost all of these are volume-based:
Read MoreThe Challenges of Efficient Roadmapping
Roadmaps. And those problems that we seem to face again and again when creating them. I haven’t met a single product manager - including myself - who has not gotten a paw stuck in the countless traps that are luring just around the corner when setting out as a visionary. Luckily, there are ways to avoid those traps, if we keep aware of the forces - time pressure, expectations and investors - that will influence our decision making.
Read MoreOrganizational change: From the corner office or the factory floor?
Organizational change is on the tip of many tongues these days, and CEO’s are investing more in culture change programs. Still, many feel overwhelmed by the possibilities, and don’t know how or where to start.
Read MoreFrom bad hires & boring meetings to collaboration, data and the latest in CMS.
Along the way towards our Boye 19 Brooklyn Conference, we have worked closely with many of our speakers about their pioneering work so we could share their insights with the community. The result has been several great articles, interviews and a lot of following discussions.
Read MoreThe rise - and upcoming fall of employee experience
It seems to me, that many organizations have jumped too quickly on this new buzzword and consultants and analysts alike have now found a new pot of gold after the GDPR rainbow. Don’t take my word for it, see Forrester on The Employee Experience Playbook for 2019. As one of our members said at a peer group meeting: Upon reading it, I felt like the ship had sailed and we were too late.
Read MoreMoving from anecdotes to data through shared services
We worked closely with one museum, who continuously chose their lowest performing type of exhibition to be set up again. I think they were perhaps too passionate and too close to the project. It’s not really surprising that we see this in the art and culture industry, but I know that this challenge goes beyond our industry.
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