A few weeks ago, I attended the Sanity Everything Conference in New York City and now that the dust has settled, let’s look beyond the marketing and buzz towards the real impact.
Sanity is a fast growing vendor in the CMS space and the main marketing message throughout the conference, was Sanity’s vision of going from Content Management Systems (CMS) as we know them to what they call a Content Operating System (COS).
Sanity’s vision is an engineering platform for content: application platform foundations, Media Library on MUX, and AI-native pipelines.
In other words: The CMS becomes the hub and not the bottleneck for rules, workflows, and data that drive products.
Read moreEvery brand wants to be global. But very few truly understand what that means online.
You can have a flawless digital experience in London, New York, or Copenhagen — and still deliver a broken, painfully slow website in Shanghai or Beijing.
In a recent Boye & Co members call, digital strategist Marta Cukierman shared her experiences helping international organisations untangle these issues. What she revealed wasn’t just about slow sites or blocked scripts — it was about how easily global ambitions collide with local realities.
“If you’re a global brand and you ignore 20 % of your potential market — that’s not necessarily a good approach.”
— Marta Cukierman
Marta’s message was simple but powerful: your website might technically load in China, but that doesn’t mean it actually works.
Read moreEarly in my career as a UX designer I regularly encountered colleagues dismissive of my efforts to think critically and long-term.
They’d argue it made things ‘too complicated’ or tell me to ‘skip the intellectual part’ and ‘stop being so negative.’ It took me years (and one particularly insightful manager) to understand that my critical thinking and the ability to link micro and macro levels were not a flaw. Rather, it’s a skill that helps teams avoid shortsightedness and unintended consequences.
This was almost two decades ago…
Read morePatient education is a vital element in healthcare. But how do you scale content so that it reaches patients at the right moment, in the right format, and in the right language? I’ve seen many different content platforms and solutions over the years and left NYC very impressed by how far Sara Faye Green and her team at WebMD Ignite has come.
As a part of our new healthcare content leaders peer group, Sara talked about how a combination of content operations and AI innovation enables them to deliver on their huge content ecosystem. They work with content at scale to inform patients and providers at the point of care and beyond. And it was really fascinating to get a peak behind the scenes of their governance, operations and tech stack.
WebMD Ignite differs from most digital content providers, which typically rely on SEO-driven, traffic-based monetization. While they do have web solutions as part of their offerings…
Read moreAI agents are transforming how organisations create, manage, and deliver content.
In a recent members call, Martin Michalik from CMS vendor Kontent.ai explored the concept of the Agentic CMS and shared how it represents a big shift. It’s not just faster, but fundamentally different.
Martin is VP of Product at Kontent.ai and in the call, he also shared examples of agent-driven workflows, and went deeper into how this shift different from traditional automation, and finally how to prepare your content strategy for an agent-powered future.
Let us start at the beginning. By now, you have probably heard of AI agents, but what is agentic CMS?
Read moreEarlier this month, we visited the impressive Royal Library of Denmark in Aarhus, which hosted the kickoff meeting for our new peer group focused on UX research.
The purpose of UX research is to understand users’ needs, behavior, and experiences in order to create products that are functional, intuitive, and meet their goals.
A recurring theme was asking the right questions and being curious about who uses our solutions and how they are being used.
Johanna Halfmann joined us from Hamburg and…
Read moreWhenever you meet someone new, there’s one question you will almost certainly be asked.
‘What do you do?’
Richard Saul Wurman - the creator of TED talks - believes this is ‘the most profound question the business world will ever answer’. And that most businesses are ‘abysmal at answering it’.
At first, this sounds a little over the top. But I think he chose the words ‘profound’ and ‘abysmal’ with good reason.
Telling someone what you or your business does can deeply affect what your listener thinks or believes. Not because the words are fancy but because they have consequences.
A good answer can open doors to investment, sales, jobs, collaborations. A messy one can shut that door in your face.
Read moreCanadian CMS vendor Agility calls themselves the Best Canadian Headless CMS vendor. After winning both the votes from the conference judges and participants at the international CMS Connect 25 conference they can also add CMS Idol Summer Edition 2025 winner to their list of accolades.
Held earlier this month in Montréal, CTO Joel Varty went up against industry leaders from five other vendors from Europe and the US. With a comprehensive, impressive and also very timely six minute demo, he managed to show how to go from an idea to fully working components using Gen AI tools like Github Copilot and Claude Sonnet 4 alongside the first ever live demo of the Agility CMS MCP server which was still in private beta at time of the demo.
Sounds like an action packed six minutes? A video recording of the demo is available below
Read moreIn January, Sam Altman, the CEO of OpenAI, famously told us that 2025 would be the “year of agents.”
In late February, Sam Bhagwat published the first version of his book Principles of Building AI Agents to help educate developers. Sam, is a veteran of web development and long time part of our community,
The book has become the go-to guide for engineers building with AI — and their product managers and CEOs. One founder from the famous Y Combinator startup incubator even called it "the most popular book in San Francisco".
Now it is out in the 2nd edition with new sections on MCP, image generation, voice, Agent 2 Agent, and much more. As Sam notes in the foreword, two months is a very short time to write an updated edition of any book, but AI is masterful at time dilation.
Read moreDid you know that 60% of Google searches now end without a click?
With AI overviews and searches causing measurable drops in click-through rates, and companies outbidding each other with ad spend to slow the drop in traffic, the focus is shifting to one key question: How do you get found on ChatGPT, Gemini and other key conversational AI chatbots.
In a recent members' call, Sven Ditz from sitegeist, a digital agency in Hamburg, took a deep dive into GEO (generative engine optimization) and how it changes everything when it comes to digital marketing in the post-search era.
Before diving into the details, Sven opened the talk by zooming out and looking at the bigger picture of what is happening right now.
Read moreDigital leaders from various sectors gathered in Glasgow for the digital leaders peer group meeting just before the summer holidays. With digital estates growing more complex, AI reshaping user journeys and content expectations changing fast, the meeting sparked some interesting discussion and debate.
As usual the conversations spanned many topics and with the confidential nature of the sessions, the below is not a detailed meeting summary, but rather a Top 5 Takeaways from the day.
Let’s start with the big topic of right now: AI.
1. AI Is reshaping SEO and content strategy.
The conversation focused on how AI tools like Google’s Search Generative Experience and ChatGPT are changing how people access information. These platforms prioritise summarised, content drawn from a wide range of sources, sometimes bypassing websites and collecting information from legacy documents and content that might be historical or archived. As a result, this content may not always be uptodate or correct – this presents a challenge for content authors but one thing to do is close off access to archive content, if possible.
In addition, SEO is evolving….
Read moreWith the arrival of Greg Dunlap's recent book on 'Designing Content Authoring Experiences', we are seeing a renewed interest in actually improving the experience for those authors, editors, marketers and others working with content.
As you know, the World Wide Web is based on a markup language called HTML, but perhaps you didn't know that in the early days of the Web, browsers were actually not read-only. If you had permissions, you could edit directly in the browser. That got lost and many years later, you have to log into a CMS, navigate to the content item, make your changes, click publish and wait.
In this members' call, we'll be joined by Web pioneer Steven Pemberton, who will talk about the very early days of web content authoring
Read more6 healthcare leaders (and me) attended the kickoff in the new healthcare content peer group in London a few days ago.
We naturally covered AI and here’s five hard truths:
1. Great AI solutions start with a bottleneck.
Everyone’s building tools, but few are solving the right problems. Don't ask how can we use AI. Ask what's still broken.
2. Best use cases are boring.
Forget flashy stuff like hyper-personalised content. Think smarter segmentation, faster insights, better messaging. Quiet improvements that add up.
Read moreContent teams know the frustration intimately. Monday morning starts with updating product descriptions in Shopify, switches to publishing blog posts in WordPress, then moves to campaign pages in Adobe Experience Manager. Each platform demands different skills, separate logins, and disconnected workflows. By lunch, three hours have disappeared into context switching rather than creating compelling content.
Managing content across disparate systems (e.g., AEM, e-commerce platforms, WordPress) creates operational nightmares. One global fashion retailer's content team spent excessive time navigating interfaces instead of content creation and strategy, requiring lengthy platform-specific training for new hires.
Over a year after the initial release, Adobe's Universal Editor has evolved into a unified editing layer for diverse platforms like WordPress, headless CMS, and traditional AEM, allowing teams to manage content through a single interface.
Solving the multi-platform content chaos is just one aspect. In this update, I’ll also share how the Universal Editor is removing the infamous learning curve tax associated with most CMS projects and how it is different when it comes enterprise control. I’ve also included some implementation considerations based on my experience and will wrap up with some recommendations for your implementation.
Read moreDid you ever watch “Minority Report”?
This post is inspired by the Future-Facing Lessons of the memorable movie with a look to business automation. In an age where automation is becoming increasingly autonomous, Agentic Process Automation (APA) represents the next frontier—intelligent agents that don’t just execute but reason, collaborate, and decide. As usual: With great power comes even greater security responsibility.
This future is not unlike the one portrayed in Minority Report, where a pre-crime system powered by predictive agents governs law enforcement decisions. While futuristic and efficient, the system's failure under ethical scrutiny reveals the critical need for secure, transparent, and accountable agentic operations.
Read more