Our annual collab meeting returned to Hamburg in late November, once again generously hosted by adesso. The atmosphere was exactly what makes this community special: curious, informal, quietly ambitious and rooted in shared practice.
People arrived from across industries and regions, filling the room with a mix that has become a hallmark of these meetings. Enterprise leaders from SAP and Adobe sat alongside public-sector teams from Hamburg and Schleswig-Holstein, product companies like Cognigy, CoreMedia, Staffbase, and StreamX, and a strong delegation from agency members including B13, Monday Consulting, and Sitegeist. The result felt less like an event and more like a working session with friends.
This year’s agenda reflected the shifts we are all navigating: AI’s growing influence on design and content, new expectations in public services, the ongoing grind of accessibility, the realities of governance and compliance, and the very human work of values, culture and craft…
Read more"Belonging is not the warm glow after a team lunch. It is a hardwired human need."
This was one among several notable quotes from Antonia Fedder during her energising recent members’ call on The Business of Belonging. Exclusion, she reminded us, registers in the same region of the brain where we process physical pain. The cost of ignoring this is profound for organisations, while the upside of taking belonging seriously is decisive.
Antonia, who is a Hamburg-based designer and an active member of our community, brings a rare combination of clarity and pragmatism. Her work spans
Read moreYesterday’s Boye & Co “annual collab meeting” in Amsterdam felt like a mini CMS Summit Frankfurt: same open, curious energy, only in a smaller room with lightning talks on content, accessibility, AI and structure.
It was a packed agenda and below I have tried to share a brief summary of what we covered:
First up was Stefan Barac, who kicked off with accessibility and exclusion…
Read moreMy main message to the TYPO3 community yesterday at the T3CON25 conference in Düsseldorf:
Your ecosystem is growing, which is impressive in 2025, but your websites are getting dirtier.
Customers still expect faster, lighter and more responsive digital experiences, yet across the industry we continue to produce heavier sites and more complexity than most teams genuinely need. This is not just a TYPO3 problem. It is a marketplace challenge…
Read moreYour support is what allows us to bring in exceptional speakers from around the world, to take chances on new and emerging voices, and to create the kind of experiences that make our community stronger.
We might not have booths, sponsored talks or any of the usual conference sponsoring elements. What we do have is a curious, thoughtful community that genuinely notices your presence, connects with you and values long term relationships rather than quick wins. That is what sets our gatherings apart and it is why your partnership matters so much.
Read moreWhat’s that one small feature that makes a product so much better?
Every year at the Boye Aarhus conference, we celebrate those unsung heroes — the tiny, elegant product touches that deliver outsized impact.
This year, Pugpig took home the Small Feature Award, after CTO Jon Marks impressed the audience and judges alike with a six-minute live demo that showed how much difference a small feature can make.
The winning feature? A clever “secret” admin menu that gives real-time visibility into Google Ads performance
Read moreA welcoming, international and endlessly friendly community — and one that immediately noticed (and approved of) my new beard.
Every November I’m reminded that our gathering in Aarhus isn’t just a conference. It’s a rare and generous space where curious minds come not to perform but to share, question and learn together.
One of the many moments that stayed with me at the Boye Aarhus 25 conference was Berlin-based Hertje Brodersen’s keynote on how to strategise like a pessimist. She challenged us to think critically and to avoid both blind positivity and hollow cynicism
Read moreI had a great day at the annual Cambridge Summit that we held on Tuesday 28th October. We were hosted by the University in the beautiful Old Schools buildings, right next to the famous Kings College chapel.
We had a series of interesting talks and discussions on different aspects of digital. Barney Brown, Head of Digital Communications at University of Cambridge, talked about how his team audited cookie usage across the top university websites. No mean feat when you have 1000s of websites managed by disparate and independent parts of the university.
Read moreA few weeks ago, I attended the Sanity Everything Conference in New York City and now that the dust has settled, let’s look beyond the marketing and buzz towards the real impact.
Sanity is a fast growing vendor in the CMS space and the main marketing message throughout the conference, was Sanity’s vision of going from Content Management Systems (CMS) as we know them to what they call a Content Operating System (COS).
Sanity’s vision is an engineering platform for content: application platform foundations, Media Library on MUX, and AI-native pipelines.
In other words: The CMS becomes the hub and not the bottleneck for rules, workflows, and data that drive products.
Read moreEvery brand wants to be global. But very few truly understand what that means online.
You can have a flawless digital experience in London, New York, or Copenhagen — and still deliver a broken, painfully slow website in Shanghai or Beijing.
In a recent Boye & Co members call, digital strategist Marta Cukierman shared her experiences helping international organisations untangle these issues. What she revealed wasn’t just about slow sites or blocked scripts — it was about how easily global ambitions collide with local realities.
“If you’re a global brand and you ignore 20 % of your potential market — that’s not necessarily a good approach.”
— Marta Cukierman
Marta’s message was simple but powerful: your website might technically load in China, but that doesn’t mean it actually works.
Read moreEarly in my career as a UX designer I regularly encountered colleagues dismissive of my efforts to think critically and long-term.
They’d argue it made things ‘too complicated’ or tell me to ‘skip the intellectual part’ and ‘stop being so negative.’ It took me years (and one particularly insightful manager) to understand that my critical thinking and the ability to link micro and macro levels were not a flaw. Rather, it’s a skill that helps teams avoid shortsightedness and unintended consequences.
This was almost two decades ago…
Read morePatient education is a vital element in healthcare. But how do you scale content so that it reaches patients at the right moment, in the right format, and in the right language? I’ve seen many different content platforms and solutions over the years and left NYC very impressed by how far Sara Faye Green and her team at WebMD Ignite has come.
As a part of our new healthcare content leaders peer group, Sara talked about how a combination of content operations and AI innovation enables them to deliver on their huge content ecosystem. They work with content at scale to inform patients and providers at the point of care and beyond. And it was really fascinating to get a peak behind the scenes of their governance, operations and tech stack.
WebMD Ignite differs from most digital content providers, which typically rely on SEO-driven, traffic-based monetization. While they do have web solutions as part of their offerings…
Read moreAI agents are transforming how organisations create, manage, and deliver content.
In a recent members call, Martin Michalik from CMS vendor Kontent.ai explored the concept of the Agentic CMS and shared how it represents a big shift. It’s not just faster, but fundamentally different.
Martin is VP of Product at Kontent.ai and in the call, he also shared examples of agent-driven workflows, and went deeper into how this shift different from traditional automation, and finally how to prepare your content strategy for an agent-powered future.
Let us start at the beginning. By now, you have probably heard of AI agents, but what is agentic CMS?
Read moreEarlier this month, we visited the impressive Royal Library of Denmark in Aarhus, which hosted the kickoff meeting for our new peer group focused on UX research.
The purpose of UX research is to understand users’ needs, behavior, and experiences in order to create products that are functional, intuitive, and meet their goals.
A recurring theme was asking the right questions and being curious about who uses our solutions and how they are being used.
Johanna Halfmann joined us from Hamburg and…
Read moreWhenever you meet someone new, there’s one question you will almost certainly be asked.
‘What do you do?’
Richard Saul Wurman - the creator of TED talks - believes this is ‘the most profound question the business world will ever answer’. And that most businesses are ‘abysmal at answering it’.
At first, this sounds a little over the top. But I think he chose the words ‘profound’ and ‘abysmal’ with good reason.
Telling someone what you or your business does can deeply affect what your listener thinks or believes. Not because the words are fancy but because they have consequences.
A good answer can open doors to investment, sales, jobs, collaborations. A messy one can shut that door in your face.
Read more