Product Management

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What if you could benefit from the expertise of other product managers and find new methods to handle your challenges? People who have faced similar challenges and found solid methods. You might just end up succeeding with your projects faster - and avoid repeating the mistakes that other product managers have already made. 

Upcoming meetings

  • European group

  • Swiss group

    • Basel in February 2019

    • Zurich in June 2019

  • UK group

    • London on December 4

    • London on February 28, 2019

  • US East Coast group

    • New York on January 30

  • US West Coast

    • San Francisco on October 31

Topics covered

Product management topics are the main themes for the group and here are some of the topics we’ve covered in 2017 and 2018:

  • Artificial intelligence: How to capitalise on the huge potential

  • Beta programs / how to manage customers expectations when iterating quickly, meaning when you add things and potentially remove them shortly after

  • Concept software

  • Continuous innovation in established software development company

  • Evaluating Product Managers – what performance indicators (if any) are the best?

  • Making cross-team collaboration happen

  • Public roadmap – how to communicate product plans w/o losing competitive edge

  • Aiming for narrower focus but keeping a team productive, the myth/grail of parallelization to avoid idle time.

  • How to make engineering teams breathe the top company priority

  • Dealing with “big bets”: time consuming feature that could make your company grow or fail rapidly

  • Sense of urgency – how to get the development team to breath the product?

  • What really matters in a persona?

  • When to use an industry analyst

The current 4 groups meet 4 times a year in North America, UK and Europe.

Meetings are held in English a facilitator from Boye & Company provides meeting minutes from each meeting as well as an online forum for members to continue the conversations in between the meetings. There are expert guest speakers at most meetings to provide further input to the group. Guest speakers could be relevant customer cases, analysts or industry standard organisations.

Each meeting will result in a public document as a statement from the group intended to stir public discussion and further advance the field.


Every group meeting is facilitated by a host with substantial knowledge and experience working with product management at top positions; addressing product management from multiple points of entry; covering strategy, UX, marketing as well as content throughout their career. 

Rasmus Skjoldan is currently Head of Product Management at Magnolia. He has a impressive track record creating road maps and developing product strategies that deliver; tackling UX, content, and marketing along the way. 

Otto de Graaf has immense experience within product management and is used to working strategically from different angles and varying outsets. He helps software companies build a stronger foundation for growth and leadership in their market segments. He is currently teaching at Universiteit Utrecht and has a background as chief marketing officer at ADAM Software.

Janus Boye has worked within product management and has been moderating groups on this and other topics since 2003. 

Member profile

This is a confidential forum where experienced product managers can meet, set the agenda for future industry developments, provide feedback and share thoughts and ideas in an inspiring setting.

If you have several years of experience, a broad range of knowledge and your working day is dedicated to product management then you have the ideal profile. Each group is limited to 20 members.

New members will need to be approved by existing members
to ensure the right composition.

Current members

Among the members in our product management groups are:  Contentful, CoreMediaCrownpeak, eZ, GatherContentLexisNexis and Magnolia


Photo: Rasmus Skjoldan from Magnolia.