Allen Gannett (US)
- CEO at TrackMaven
- Author of “The Creative Curve”
Boye 18 Conference
Keynote: The Creative Curve: How to Develop the Right Idea, at the Right Time
DATE: Wednesday, Nov 7
About Allen Gannett
Allen is the founder and CEO of TrackMaven, a marketing analytics service whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and has an upcoming book The Creative Curve, on the disciplined pursuit of creativity, coming out in June 2018 from Crown, a division of Penguin Random House. He was also once a very pitiful runner-up on Wheel of Fortune.
TrackMaven is a marketing software company headquartered in Washington, D.C. Their mission is to make every marketer data-driven by providing one centralized marketing analytics platform that makes it easy to prove ROI and improve results on over 20 digital channels including all major social media networks, advertising networks, website analytics, PR, and more.