Bill Rogers (US)

Co-founder and CEO at ai12z
Founded Ektron, which was later acquired by EPiServer
Based in Boston and an active member of the CMS Experts community

Meet Bill at

CMS Kickoff 26

Presentation: Bringing AI to the website: agents and the future of personalization
Location: St. Pete, Florida
Dates: January 13 - 14, 2026

About Bill Rogers

Bill is a visionary entrepreneur with a deep technologist background in AI and digital technologies.

Recognized for significantly influencing the evolution of online experiences, Bill founded Ektron and served as its CEO. Under his leadership, Ektron emerged as a pioneering SaaS web content management platform, serving thousands of organizations globally.

After Bill sold Ektron to Accel KKR, it merged with Episerver and became part of Optimizely. Bill then co-founded and led Orbita as its CEO, driving innovation in advanced conversational AI in the healthcare space.

Beyond these startups, Bill co-founded several other ventures and has had an expansive career in digital signal processing and robotics engineering.

About ai12z

ai12z is an enterprise AI agent platform that enables organizations to launch digital assistants, chatbots, and AI-powered search experiences across their websites and mobile apps. These AI agents help users find information, complete tasks, and make purchasing decisions through conversational experiences. ai12z empowers businesses to increase engagement, improve support, and accelerate sales.

Previous Boye conference appearances

CMS Connect 24

Panel: CEO & Founder’s Perspective