Dennis Nordstrom (DK)
Senior Product Researcher at Grundfos
More than 20 years in UX research, including leading UX research at Contentsquare and LEGO Group, where he set up an internal UX Academy
Based in Billund, Denmark
Meet Dennis at:
Boye Aarus 26 conference
Track: UX Research
Presentation: TBD
Date: Tuesday, November 3
About Dennis Nordstrom
Dennis is Senior Product Researcher at Grundfos, where he is part of a team building a new platform of digital products for building managers and district heating companies. He has spent more than 20 years in user experience, guided by one belief: organisations thrive when they deeply understand the people they serve. For him, UX has never been only about usability; it is about cultures that put human needs at the centre of every decision.
Before Grundfos, he was Director of UX Research at Contentsquare. Earlier he spent four years in LEGO Group’s Enterprise UX team, where his mission was to grow the UX maturity of stakeholders and product teams. As part of that work he set up and ran an internal UX Academy. Before that he was Lead UX Researcher at Edmunds, managing and coaching other UX researchers.
Across these roles, his focus has stayed the same: helping organisations build empathy, adopt research-driven practices and embed user-centred thinking. When teams get that right, he argues, they don’t just build better products; they unlock growth, innovation and trust.
About Grundfos
Grundfos is a Danish company founded in 1945 and headquartered in Bjerringbro. It develops intelligent, energy-efficient pumps and water solutions for water utilities, industries and buildings. Its purpose is to pioneer solutions to the world’s water and climate challenges and improve quality of life for people.
The company employs around 21,000 people in more than 60 countries and reported record sales of EUR 4.7 billion in 2025. Grundfos is foundation-owned, which gives it a long-term perspective, and it increasingly combines its pumps with digital solutions for monitoring and efficiency.