Julia Wissel (DE)
Director Product at MOIA
Product leader in mobility and complex organisations, with a focus on how better decisions create better systems
Based in the Greater Hamburg Area, Germany
Meet Julia at:
Hamburg Collaboration Meeting 26
Presentation: TBD
Date: November 26
About Julia Wissel
Julia is Director Product at MOIA, where she leads the Mobility Intelligence domain: eight products and a team of eight product managers and a lead PM. Her teams build products that help cities, operators and public authorities make faster, better decisions about mobility. In Hamburg, that means helping run and optimise Europe’s largest ridepooling service, with up to 330 fully electric vehicles on the road at peak times. Simulations show that at scale, this model can reduce private car ownership in a city by up to 20%.
She has spent more than seven years at MOIA, starting in 2019 as Product Owner for dispatching and trip execution and later becoming Product Manager for trip experience. She also set up and led a Product Operations team for two years, helping a fast-growing organisation make faster, better-informed decisions without adding headcount. As interim VP of the MaaS (Mobility-as-a-Service) business unit for six months, she led 15 teams across three domains, most of them without a direct reporting line to her.
That experience shapes how she leads: by pushing decisions closer to the people with the best information, not by relying on formal authority. She is equally interested in who gets to make decisions in the first place, and sees representation as part of better decision-making.
About MOIA
MOIA is a Hamburg-based mobility company and part of the Volkswagen Group. Since 2019 it has run an all-electric ridepooling service in Hamburg, where passengers heading in the same direction share a ride booked through an app.
The company is now working to bring autonomous ridepooling to cities, piloting self-driving ID. Buzz AD vehicles in Hamburg’s dense urban traffic. It also offers its ridepooling technology to cities and local transport operators through a licensing model.