Luke Sandford (DK)
Senior Content Specialist at PriceShape
Content marketer with 6+ years across B2B SaaS and B2C, known for turning content into revenue
Based in Aarhus, Denmark
Meet Luke at:
Boye Aarhus 26 conference
Track: Content
Presentation: TBD
Date: November 3
About Luke Sandford
Luke is a content marketer who treats content as a revenue channel rather than a publishing schedule. Over more than six years across B2B, including SaaS, and B2C, he has pushed organic traffic ahead of direct and driven strong growth in content-led ARR, including 6 million SEK in 2024 alone. His toolkit spans SEO strategy, LinkedIn, newsletters, and designing, marketing and hosting global virtual events.
At PriceShape, Luke leads the company's webinar relaunch and creates technical documentation for customers and prospects. Before that he worked as a freelance marketer and as a technical writer at GE HealthCare in Copenhagen. A former teacher, he is known for turning the complex into the digestible. He was an early adopter of AI in his workflows, brought agile methods into content teams, and works in English and a Nordic language.
About PriceShape
PriceShape is a Software as a Service company that helps e-commerce businesses and brands price competitively. Its platform monitors competitors' prices, stock and assortment across thousands of webshops and brings that data into a single dashboard. Retailers then use dynamic pricing rules and strategies to adjust their prices automatically, and can feed the same competitive data into their Google Shopping campaigns.
Founded in Aarhus in 2018, PriceShape grew to around 100 employees and customers in 23 countries without outside funding. In 2024 it secured its first external investment from London-based Copilot Capital to develop its pricing robots, add more AI and pursue acquisitions. Its customers range from small Danish webshops to some of the largest brands in Denmark and Europe.