Mary Sandberg (DK)
Head of Transformation Management Office at Tryg
Previously spent 6 years at Novo Nordisk, most recently as Head of Strategy Partnering, and before that Head of Product Incubation and Head of Innovation Consulting
Based in Copenhagen, Denmark
Meet Mary at:
Boye Aarhus 26 conference
Track: Digital Strategy
Presentation: TBD
Dates: November 3 - 5
About Mary Sandberg
Mary is a journalist, marketeer, innovator, "product-person," people leader, and digital strategist, with deep experience across the board. She believes the right combination of agile methodologies, lean start-up principles, and design thinking leads to better strategies, products, and services.
She's driven by enabling better outcomes through technology, building empowered teams, and continuously pushing the frontiers of digital product and service design in fast-changing environments. She thrives in settings where she can nurture innovation initiatives and the people running them — her direct reports describe her as an empathetic, supportive leader who listens, gets involved when it makes sense, and backs off when it doesn't.
At Novo Nordisk, Mary led a high-performing team of 15+ digital, data, and IT strategists delivering transformative brand and commercial strategies, and earlier founded and scaled a global innovation consulting practice across six continents. She now leads the Transformation Management Office at Tryg.
About Tryg
Tryg has provided financial and personal security for Nordic customers for almost 300 years, with roots tracing back to the Great Fire of Copenhagen in 1728. Today it's a leading non-life insurer in Scandinavia — the largest player in Denmark, third-largest in Sweden, and fourth-largest in Norway.
The company offers a comprehensive range of insurance products to around 5.3 million customers, including motor, home, accident, travel, and contents insurance for private individuals, plus tailored solutions for commercial and corporate clients. Tryg is also a leader in digital insurance, with user-friendly apps and online claims handling — over 60% of claims are now initiated digitally.
Past conference appearances
Boye Aarhus 25 Conference
Track: Digital Leadership
Presentation: From Products to Strategy: Navigating the Leadership Evolution in Digital Transformation
Date: Tuesday, Nov 4
Boye Aarhus 20 Conference
TRACK: Digital Leadership
PRESENTATION: It’s never about the technology
SLIDES: Download (PDF)
