Melinda’s superpower is curiosity, which is why she loves the B2B and the B2B2C space. There is always so much to learn about the needs of the customer, as well as the end user. The more she can learn about the humans she is designing for, the more opportunity Melinda have to improve the experience through clear, compelling content.
Currently, Melinda is heading up the Content Design practice at Mastercard's Tech Hub in NYC. Her team is focused on designing content experiences for digital payment products and services.
Melinda likes to build content teams from the ground up. As a certified Product Owner, she helped start IBM’s Tokyo Design Studio. In addition to designing, building and releasing a sales enablement app within 7 months, she grew an agile content strategy practice. As a veteran of New York brand and design agencies, Melinda has also built out content teams at Interbrand, frog and Havas.