Nikolaj Bardram (DK)
Head of Web Analytics & Online Optimization at Nordea
+10 years of experience with data, online measurement and optimization
Roundtable discussions: Digital analytics - How do we show the value?
DATE: Wednesday, Nov 7
TRACK HOST: Digital Analytics
DATE: Thursday, Nov 8
About Nikolaj Bardram
Nikolaj has transitioned from being a dedicated analyst to leading and growing the largest Nordic team within Web Analytics and Online Optimization. The Nordic team work with Web Analytics and Online Optimization. Ranging from working with tag management, data collection, analytics for generation insights and optimization(CRO) through A/B testing and targeting. They serve the entire Nordea group, but with a main focus on increasing Digital Sales through online channels.
Nikolaj’s main focus is to ensure my team is happy, getting the right coaching and sparring to ensure continous delivery to stakeholders.
Nordea is the largest financial services group in the Nordic region and one of the biggest banks in Europe. Nordea is a full-service universal bank and the third largest corporation in the Nordic region and one of the top 10 financial services companies in Europe based on market capitalisation. Nordea is present in 17 countries, including their four Nordic home markets which together constitute the 10th largest economy in the world.