Noz Urbina (ES)
Founded his own consultancy Urbina Consulting in 2013
Co-founded the omnichannel events organisation and podcast OmnichannelX in 2018
Based in Valencia, Spain
Boye Aarhus 23 conference
Presentation: The Next 10 Years: AI-powered Content Value Design
Track: Digital Leadership
Slides: Download (as PDF)
Lightning talk: The I in AI
Slides: Download (as PDF)
About Noz Urbina
Noz Urbina is a globally recognised leader in the field of content strategy and customer experience consultancy who can effectively bridge organisational and user goals. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually relevant content experiences in an omnichannel environment. He is co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer at the University of Applied Sciences, Graz, Masters Programme in content strategy.
He has coached teams, developed processes and spearheaded solutions that have helped some of the world’s largest organisations leverage their content assets to stand out in their sectors while avoiding headcount increases and wasted costs. After 14 years in the content world, in 2013 he founded his consultancy: Urbina Consulting. Clients include Eli Lilly Pharmaceuticals, Roche Pharmaceuticals, Barclays Bank, Microsoft, ICA Retail Foods, Lloyds Register, and many more.
Blog posts with Noz
From content analytics to business metrics (August 2022)