Philip Morley (DK)
A former advertising copywriter turned change messaging specialist
Has worked with change communication and digital transformation at companies like Arla Foods and LEGO
Based in Aarhus, but originally from the UK
About Philip Morley
Following a 30 year career in advertising, Philip transferred his creative skills to the flip chart.
His workshops have helped some of the world's leading companies make decisions, generate new ideas and explain challenging things.
He jumped ship from advertising when it became clear that press — his forté — was dying as a medium. Change communications turned out to be the next place a headline writer was needed. Most change initiatives fail for the same reason: the message is vague, corporate, and forgettable, and by the time it's finally signed off, people have already made up their own version of the truth.
As a copywriter, Philip has spent his career writing lines that cut through exactly that kind of resistance — including for the LEGO Group's global 'Futurify' initiative and Arla Foods' 'Transformation for Good' transformation programme, where he shaped the key messages used to explain the changes internally.
Blog posts with Philip
Can you answer this question? (Careful, your mum is listening) - (August 2025)
TedX Talks with Philip
What NASA learned from re-tiling their bathroom (August 2015)
Past conference appearances
Boye Aarhus 23 conference
Track leader: Digital Communication
Lightning talk: What do you do?