Tim Walters (DE)
Customer Experience and Data Privacy Consultant
Previously a senior analyst with Forrester
Based in Berlin
Boye 19 Aarhus Conference
Keynote: Having your privacy cake and consuming great customer experiences too
Date: Wednesday, Nov 6
Tim on stage at the Boye Aarhus 19 conference held at the Women’s Museum
About Tim Walters
Tim Walters is a principal strategist and the privacy lead at The Content Advisory, as well as a contributing analyst for the Content Marketing Institute and a founding partner of Digital Clarity Group.
In his writing, advising, and public speaking, Tim aims to help both enterprises and solution providers come to terms with customer experience management (CXM) – while also respecting the privacy and personal data of consumers. For Tim, this means understanding the fundamental concepts – experience, customer journeys, the jobs to be done – and then designing and implementing the content strategies that deliver mutual benefit for subscribed audiences, buyers, and sellers. His publications include "The GDPR Launches a New Era For Customer Experience Management," "How to Survive and Thrive Under the GDPR: An Essential Guide For Marketers," "Content Marketing In the Digital Driver's Seat," and "Deliver Peak Experiences With Interactive Content.”
Prior to DCG, Tim was a Senior Analyst and Advisor at Forrester Research, and director of international marketing and strategy for FatWire Software.
Earlier, he was a professor at the University of Rochester and New York University.
Articles featuring Tim Walters
The necessary shift from privacy to trust (Mar 2022)
Trust Is A Prerequisite For Great Customer Experiences (Dec 2019)
Enough With The Mumbo Jumbo (Nov 2015)
Previous talks by Tim Walters
Boye Aarhus 15 keynote: The total impossibility of customer experience management
Boye Philadelphia 14 keynote: Making customer experience management a reality