There is an upsweep of interest in sectors and industries that many software product managers historically ignored.
In short, we seem to be moving to a ’Supply Chain Thinking’ environment. The enforced isolation has put a spotlight on the global supply chain, from food through energy to pharmaceuticals and beyond. Their critical role in keeping the world operable, and the sheer scale of these operations is capturing the attention of product managers.
The potential is there, the scale is there, but few know how to even start to build and sell into these markets.
Beyond the Promise to Readiness
This conversation was different. A seasoned group of martech pros discussing where personalization was really netting out. “Is that still a thing? Are we still on that?” The discussion turned from the topic itself to something more important.
What value do the features provide to business owners that don’t have the capacity or readiness to use them?
Much like my flying, (or setting the bar lower to the self-parking), car, if the technology were to magically appear, what would be my propensity to use it?
Read moreTrust and collaboration required for digital transformation
Last week we held a breakfast briefing in London on the topic of Driving Digital Transformation with Legacy Technical Debt and culture change was mentioned several times as the biggest challenge, but can you fix culture?
Focusing on the business, creating trust in the teams via transparency and empowering teams to actively participate seemed to be the winning recipe in the two customer stories from Sovereign Housing and Vodafone. Co-founder of MMT Digital James Cannings highlighted the changes required and recommended building out your agile processes from the bottom up, but with support from the top.
Read moreThe Declaration of Digital Transformation Success
How do you achieve digital transformation success? Some might answer that it varies, since no two success stories are quite the same. Failed projects, however, seem to posses all too many commonalities, which actually implies that we should be able to arrive at some principles for success as well. Or at the very least for avoiding complete failure. Right?
Read moreThe rise and upcoming fall of customer experience
Recent years have seen a lot of hype surrounding customer experience, but without anchoring the concept within a deeper digital transformation, it’s just another overhyped buzzword.
I am always interested in looking beyond the hype and trying to understand what is really happening, which is why I seeked out Michael Bednar-Brandt who is Director Digital EMEA at Oracle.
Read more6 principles of digital leadership
The shift from control to conversation is happening everywhere, and this has huge implications for leaders. Especially when it comes to digital leaders who have to make their presence felt without being physically present.
Read more