The stories that we tell ourselves drive behavior. The stories help us understand who we are and why we do what we do, but how can you actually get people to change their self story?
In our recent member conference call, Susan Weinschenk joined us from rural Wisconsin for a conversation on the power of self stories to drive behavior. Susan has a Ph.D. in Psychology and in 2013 she published "How To Get People To Do Stuff" where she describes the seven basic drivers of human motivation. Susan focuses on how to use human behavior research to dramatically improve the impact of your products and services.
Read moreHow do we to turn New Year’s resolutions into sustainable habits?
BJ Fogg is the world’s leading expert on habit formation and he was our guest star for the 1st member conference call of 2020. According to BJ, we are doing resolutions the wrong way and we need to take a new approach to changing habits.
Read moreMy approach is based around creating disturbance in order to destabilize habits and comfort zones: the enemies of change (as I see it). Outside of habits and comfort zones is fertile ground, but there may also be fear and suffering. There can be no guarantees that stepping into fertile ground will yield resilience, but it’s more likely to get results than doing nothing. The trick is to stretch the comfort zone, by inviting reflection and growth, in small steps.
Read moreEveryone is talking innovation, collaboration, intra/entrepreneurialism, agility, decentralisation of power, digitalisation, the VUCA world, but all to few realize the sort of changes we will have to make to achieve it.
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