AI is already part of many content workflows. The harder question is whether, where and how its involvement should be disclosed.

New transparency requirements under the EU AI Act have prompted strong reactions, new tools and plenty of uncertainty. The rules are narrower than some headlines suggest, while important practical questions remain unresolved: Should the label apply to a paragraph, a page or an entire website? What about translated or AI-assisted content? And when is human editorial oversight enough?

By the time we meet, the initial turbulence may have settled a little. This member call is an opportunity to look at what has become clearer, what remains uncertain and what content teams can sensibly do without overreacting or waiting for perfect guidance.