Sorry folks. An AI prompt is not a product demo in 2026. It’s no longer magic, and we’ve seen it all before. It certainly isn't content management, and it distorts customers’ perception of value. We need something else.

CMS Kickoff is a fantastic event that provides me with the insights and perspectives I need for a year in the CMS industry. However, I think I was the only person to demo a content management UI this year.

You can achieve great things with AI, but in a sea of workflow automations and wait animations, two things seem to have disappeared from the agenda. It’s hurting the industry.