Enabling the ongoing evolution of Audi’s digital experience and creating robust, efficient and scalable technology solutions is a big part of the mission for the Digital Experience Tech team at Audi of America.
Amanda Skura heads up the team which focuses on the enablement and implementation of marketing and CRM tech alongside product development for digital business platforms.
In a recent informal member call, she shared a brief update on her work and plans for 2023. We started the conversation on how the mission connects to their everyday work.
Read moreYou might have noticed that there’s a new buzzword in town: Digital Experience Composition, also known as DXC. Several niche vendors are getting together around the term, sharing their somewhat similar definitions and also their messaging on how DXC can help you solve your digital problems. Or actually, for some of them only your web problems.
If you follow the wider digital experience industry or like me have worked with CMS for decades, and sometimes try to decipher vendor marketing, you might think that Digital Experience Composition (DXC) is the new big thing. Perhaps even the new trend after headless?
Read moreIt’s been over a decade since Berlin-based industry analyst Tim Walters famously said:
Content is king. Context is everything
While focusing on delivering good content and blazing-fast websites, buyers of content technology like content management systems or digital experience platforms has witnessed a dizzying level of innovation, new start-ups entering the crowded marketplace, and a neverending list of new terms like headless and JAMstack. It’s been quite far from the consolidation and commoditization predicted by analysts.
Some vendors have focused primarily on improving the authoring experience. To be honest, there’s still plenty of room for improvement in terms of getting content into the system. At the same time, many vendors have focused on the delivery part, making your website fast and accessible. Some with a more technical focus, others more from a marketing perspective.
What few have done, is looking at what I would call the middle ground. The actual composition of the experience. Deciding what content goes where, how the different blocks are placed together, reused and ordered. It’s the key to composing the best digital experience and Croatian digital agency Netgen has taken a stab at making it easier with Layouts - an innovative tool.
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