How do you make sure the trust you’ve earned through your work is visible to the people who need it?

Many organisations have valuable stories to share: successful customer projects, knowledgeable colleagues, trusted partnerships and years of experience. Yet that credibility can remain scattered across conversations, presentations and other people’s memories. How can content help bring it into view?

Matt McQueeny calls his approach Earnfluencing, bringing together earned media, storytelling and influencing. He launched the idea at our CMS Kickoff conference a few years back, in 2024. We’ll revisit it together and hear how his thinking has developed since then.