A few weeks ago, I attended the Sanity Everything Conference in New York City and now that the dust has settled, let’s look beyond the marketing and buzz towards the real impact.

Sanity is a fast growing vendor in the CMS space and the main marketing message throughout the conference, was Sanity’s vision of going from Content Management Systems (CMS) as we know them to what they call a Content Operating System (COS).

Sanity’s vision is an engineering platform for content: application platform foundations, Media Library on MUX, and AI-native pipelines.

In other words: The CMS becomes the hub and not the bottleneck for rules, workflows, and data that drive products.