The voice story still has three leading roles: Amazon Alexa, Google Assistant, and Bixby, but according to Jake DiMare at Voicify, the plot is quickly expanding to include so much more.

The early voice app wave laid the groundwork with relatively simple brand experiences deployed in walled-garden ecosystems. Now, brands imagine far more valuable conversational experiences driven by domain-trained AI, custom voices, deeper integration, and a familiar build once/deploy anywhere strategy.

In a recent member conference call, Jake DiMare shared a few examples demonstrating how yesterday's voice apps are becoming tomorrow's conversational custom assistants and unpack what's driving these changes.