Design Leadership
What if you could benefit from the expertise of your peers and find new ways to handle your challenges? While at the same time being a part of a bigger network of design leaders?
The aim of the design groups is to empower your work and your projects by providing you with thought-provoking inspiration, insights and new tools.
But also giving you the opportunity to seek advice from your peers and guest experts on your projects and day to day work; so you can steer clear of mistakes that other design leaders have already made.
After each meeting, you receive meeting notes. You also get access to an online forum for members to continue the conversations in between the meetings. There are expert guest speakers at most meetings to provide further input to the group. Guest speakers could be relevant customer cases, analysts or experts.
Design leadership group meeting at CoreMedia in Hamburg on August 25, 2026
Find your group
Not every design career looks the same — so we've split the community into four groups, each built around a different way of working with design. Find the one that matches where you are, and see what's coming up.
1. UX Research
For people working solely with research, customer insights, and the methods that uncover what users actually need. This group is for practitioners who live in discovery — interviews, testing, insight synthesis — and want to compare approaches with others doing the same kind of work.
Upcoming meetings
August 27, Copenhagen
September 8, Aarhus
November 3, Aarhus (co-located with Boye Aarhus 26 conference)
2. Practitioners
For people working hands-on with UX and UI, as well as strategy — the ones actually building the products, not just directing them. The focus here is operational: real projects, real trade-offs, and the day-to-day decisions that shape good design work.
Upcoming meetings
November 4, Aarhus (co-located with Boye Aarhus 26 conference)
3. Design Leaders
Typically for people with management responsibility over UX'ers, or those with very high seniority in the field. Conversations here center on leading teams, setting design strategy, and the organizational challenges that come with owning design at scale.
Upcoming meetings
September 1, Aarhus
October 13, Toronto
November 5, Aarhus (co-located with Boye Aarhus 26 conference)
November 26, Hamburg (Annual Collaboration Meeting)
4. Design Tech
Exploring the space between design, business, and AI. For people navigating how emerging technology is reshaping design practice, and what that means for the products and teams they're responsible for.
Upcoming meetings
November 25, Aarhus
Group leaders
The Danish UX group is moderated by User Experience Specialist at VIA University College, Kristina Larsen. Kristina is a regular at the Boye conferences, where she has led the UX and design tracks for several years.
Being in the field of UX for more than 15 years, Thorsten Jonas builds up UX Teams and leads clients to create meaningful digital products, platforms and experiences.
He’s widely known for his work on sustainability and is the founder of the Sustainable UX Network.
Thorsten leads our Hamburg chapter that we launched in 2023.
Peter Dahlstrøm Andersen brings over 20 years in the digital sandbox to his work as Director of Strategy & Partnerships at Boye & Company, cutting through buzzwords to turn complex tech into real business value.
He's based near Aarhus and leads the Design Leadership and Design Tech groups, occasionally joining UX Research sessions as well.
Your career benefits
Enjoying honest conversations in a confidential forum.
Learning from the experience of others facing similar challenges.
Receiving inspiration from peers in other industries or organisations.
Sharing your ideas or challenges and receiving honest feedback and advice.
Furthering your career through extending your network and being better equipped for your job
Member profile
If you have several years of experience, a broad range of knowledge and your working day is dedicated to leading design in your organisation, then you have the right profile for this group.
Each group is limited to 20 members. Seats are reserved for a mixture of participants s to achieve the right composition. New members will need to be approved by existing members to ensure the right composition, and blend of different skillsets.
Members
Among the members are ATP, CoreMedia, Grundfos, Hapag-Lloyd, NKT, NTT, Salling Group, Stibo DX, Trifork, University of Copenhagen, Vend and Aarhus University.
Price
1 year membership at CAD 2,520 / DKK 12.995 / EUR 1,750
The skills behind all four groups
Whichever group you join, sessions pull from the same broad toolbox — because good design leadership means combining these skills strategically, not mastering just one. Across UX Research, Practitioners, Design Leaders, and Design Tech, expect topics like:
Accessibility and inclusive design
Building environmentally sustainable websites through UX exercises
Building the winning design team
Designing new concepts
Digital innovation
How to communicate ideas
Using data strategically
Working with DesignOps
Previous Design Leadership sessions
August 2026 was:
Design Tech Kickoff at Arla Foods in Aarhus
July 2026 was:
Design Leadership Meetup at b13 in Hamburg
On responsibility, design documentation, and using AI responsibly as a team, by Laura Heine (b13)
October 2025 was:
UX ERFA group meeting at NTT DATA Business Solutions in Aarhus
Related design leadership posts:
A few reads from past sessions and guest speakers, if you want a preview of the kind of thinking that comes out of these groups.
Not sure if this is for you? Check out the rest of the groups or reach out to us directly.