Azra Abdul (UK)
Manager, Strategic Partnerships at Bloomreach
More than eight years in partner management, with earlier roles at Crownpeak, Acoustic and Hootsuite
Based in the United Kingdom
Meet Azra at:
Cambridge Summit 26
Presentation: TBD
Date: Tuesday, October 27
About Azra Abdul
Azra is Manager, Strategic Partnerships at Bloomreach, a role she has held since September 2025. She develops and manages the company's strategic alliances and works with partners on joint market planning. Her focus is on partnerships that deliver growth for both sides.
She brings more than eight years of experience in partner relationship management across marketing and content technology. Before Bloomreach she was Senior Partner Manager at Crownpeak in London, and held the same role at Acoustic before that.
Earlier, Azra spent nearly four years at Hootsuite as ISV Partner Manager. There she set revenue targets with technology partners and built partner strategies together with teams across the business. She studied at Southampton Solent University.
About Bloomreach
Bloomreach is an AI personalisation company founded in 2009 by Raj De Datta and Ashutosh Garg. Its platform, Loomi, powers personalised customer experiences across email, SMS, web, ads and ecommerce search. It also includes AI agents for marketing and conversational shopping.
The company serves more than 1,400 brands worldwide, among them Pandora, Miele, Burger King and Deutsche Telekom, and employs over 900 people. Its roots in content management go back to 2016, when it joined forces with the open-source CMS vendor Hippo. Bloomreach is a certified member of the MACH Alliance.