Chuck Gahun (US)
Principal Analyst - Digital Business & Strategy at Forrester
Previously with Shift7, a digital agency, in various leadership roles
Based in Washington DC
Meet Chuck at:
CMS Connect 26
Presentation: Martech's Evolution as Machines Become Creators and Consumers
Slides: Download (as PDF)
About Chuck Gahun
Chuck is a globally recognized expert in content and commerce strategy and technology. He is a leader in Forrester’s Digital Business & Strategy practice, where he advises B2B and B2C executives on building digital and commerce strategies that create measurable customer and business value.
With more than 20 years of experience across CMS, commerce, DAM, PIM, and DXPs, Chuck has led strategy and implementation work for organizations including Goldman Sachs, Marriott, Hilti, AARP, and the CDC. Before Forrester, he held senior leadership roles at Shift7 Digital (now part of Merkle), ZS Medullan, and Publicis Sapient.
About Forrester
Forrester is a global research and advisory firm that helps business and technology leaders accelerate growth. Its work is grounded in survey data from over 500,000 consumers, executives, and tech leaders annually, and 61 of the Fortune 100 rely on the firm for strategic clarity. Forrester blends research, consulting, and live events into one guidance model, spanning technology, data and AI, security, B2B marketing, and customer experience.
At the center of Forrester's offering is Forrester Decisions, its model for turning research into action through analyst guidance, market landscapes, and industry forecasts. The firm has also built Forrester AI, a generative AI tool that analyzes reports and data to help clients move faster. Forrester Consulting extends this into custom advisory engagements, and its live events connect clients with analysts and peers worldwide.