David Jones (UK)
Principal Strategy Consultant at GAIN
Strategist working across strategic marketing, user-centred design and digital transformation
Based in Bristol, England
Meet David at:
HE Connect 26
Presentation: If everyone has AI, what makes you different?
Dates: October 6 - 7
Location: Edinburgh
About David Jones
David is Principal Strategy Consultant at GAIN, where he works across strategic marketing, user-centred design and digital transformation. He joined in May 2026 after almost seven years at true, an independent marketing and technology agency in Bristol, where he started as Senior Strategist in 2019 and became Head of Strategy in 2022.
David's strength is turning insight into plans that teams can act on. He has led strategic planning on major accounts, writing the briefs, plans and roadmaps that guide the work, and has a strong focus on marketing effectiveness and proving what works. His experience covers campaign strategy, including an award-winning athlete recruitment campaign for UK Sport, as well as product strategy for digital services at South West Water and Aardman.
Before true, David was Head of Digital Strategy at Specialist, an Omnicom content agency whose clients included Specsavers, Zurich, Peugeot and Bayer. He studied at the Institute of Data & Marketing (IDM), and colleagues describe him as strong on strategy and a real ideas person.
About GAIN
GAIN is a creative and data-driven agency that blends data, technology and creativity to help brands grow. Its work is organised around five capabilities: conversion, customer science, performance, creative studios and experience. It has also developed its own AI tools, including GAIN IQ.
The agency grew out of Sideshow Group, established in London in 2010, and brings several specialisms together under one brand. It works across the United Kingdom, Spain, North America, the Philippines and India, in sectors from retail and finance to government and non-profit. Its clients include Barbour, UNICEF, Direct Line, the Met Office and Tim Hortons.