Dayana Kibilds (CA)
AVP, Marketing & Community at SimpsonScarborough
Previously worked 4 years as VP at Ologie
Published a book on email with Ashley Budd titled Mailed It!
Meet Dayana at:
CMS Connect 26
Presentation: Built on Words
Dates: August 4 - 5
Location: Montreal
About Dayana Kibilds
Dayana is a marketer and storyteller with experience since 2007 in helping organizations and audiences take meaningful action. Born in Venezuela and raised across six countries, she brings a global perspective and a passion for simplicity and clarity to her work, crafting content and strategies that resonate across cultures and channels.
A committed communicator and creator, Dayana shares her insights through talks, written content, her newsletter, and her co-authored book, drawing on years of experience to make complex ideas feel practical and approachable—especially for audiences ready to turn empathy into impact.
About SimpsonScarborough
SimpsonScarborough is a higher education marketing agency founded in Washington, D.C. nearly 20 years ago by Elizabeth Scarborough Johnson, built on the idea of putting research at the center of marketing strategy. The agency has partnered with more than 300 institutions globally, offering research and analytics, brand strategy, creative, web, media, and advisory services all under one roof. Its work has earned recognition from CASE, the AAF, and the Education Digital Marketing Awards, among others.
The agency's services span the full marketing process, from audience research and brand strategy through creative execution, website development, and paid media campaigns. Clients have praised the agency for helping them articulate a clear vision and better understand where their institution has been and where it's headed. SimpsonScarborough frames its mission around the belief that no other industry makes as significant a difference as higher education, which shapes how it approaches every client partnership.