Gina Adams (UK)
Senior Digital Marketing Manager at University of St Andrews
Digital marketing and strategy leader with 17+ years’ experience
Based in Broughty Ferry, Scotland
Meet Gina at:
HE Connect 26
Presentation: TBD
Dates: October 6 - 7
Location: Edingurgh
About Gina Adams
Gina Adams is a Senior Digital Marketing Manager at the University of St Andrews, where she leads the multi-channel digital marketing strategy for a global audience. She shapes campaigns across paid, owned, and earned channels, translating insight into actionable plans that improve targeting, creative, and overall performance.
In her current role, Gina builds personalised digital journeys using segmentation, automation, and behavioural data, and partners cross-functionally with product, creative, and operational teams to keep messaging and execution aligned. She uses analytics throughout to refine strategy, guide investment decisions, and drive continuous improvement.
With 17+ years in digital marketing and strategy, Gina brings a data-driven, growth-focused approach to higher education marketing. She's a Chartered Marketer who is motivated by roles where strategy, creativity, and data come together — and where marketing plays a meaningful part in shaping customer experience.
About University of St Andrews
The University of St Andrews is Scotland's first university and the third oldest in the English-speaking world, founded in 1413. Set in the historic coastal town of St Andrews, it has built an international reputation for research excellence and a tight-knit, collegiate student experience, consistently ranking among the top universities in the UK for teaching quality and student satisfaction.
The University offers a wide range of undergraduate and postgraduate programmes across the arts, sciences, divinity, and medicine, and attracts students and staff from around the world. Its global outlook is reflected in its marketing and recruitment efforts, which reach prospective students across many international markets while maintaining the University's distinct identity and academic heritage.