Does AI make content modelling more important?

Do we still need websites in the age of AI? That was one of the more provocative questions raised during the latest Benelux Digital Leaders Peer Group, organised by Boye & Co and hosted at Crossphase Presenter in Leiden on 27 August 2026. It was also only one of many.

Around the table were digital leaders, agency owners, content specialists, platform experts and people responsible for some complex digital environments. The afternoon moved from a mid-year reality check on AI and the CMS market to changing content roles, the state of content modelling, and the practical challenge of deciding what comes after a fragmented CMS landscape. Tridion came up often enough during the introductions to trigger a few shared memories, and judging by Janus Boye’s reaction, possibly a few flashbacks too.

Read more

San Francisco Digital Leaders: Cracking the Code on AEO

CMS Critic was on the scene in San Francisco for some deep learning, and the human algorithm was front and center.

I was fortunate to facilitate a lively conversation with a diverse set of minds from across the industry as we explored the AI frontier. Meeting in person like this always leads us down unexpected corridors, and that’s exactly what happened at yesterday’s Boye & Company West Coast Digital Leaders group.

AEO was the central throughline, and for good reason: every brand and business is aiming to influence the answer engines, and I’ve been carefully following many vendors in the CMS and DX space as they launch new offerings.

Read more