Creating content is only part of the challenge. The harder part for many organisations is turning content, data and assets into the banners, advertisements and videos needed across a distributed network, without losing control of the brand along the way.

That was the practical problem at the centre of the winning CMS Idol demonstration at CMS Connect 26 in Montréal last month.

It was the first time that Sesimi, an Australian platform for brand management and content automation, had joined the conference. Michael Thompson represented the company in a demanding format: six minutes, a working product and no slides to hide behind. Using the example of a car dealer, he showed Sesimi generating banners, social media advertisements and video while maintaining control of approved assets, templates and brand requirements.