“Can we have true visual editing coupled with a powerful headless CMS?”

This is the opening question that Matteo Frana, Founder and CEO at Italian-based React Bricks asked when he opened his winning six minute live demo at the CMS Summit 25 conference in Frankfurt earlier this month.

Held as a part of the European CMS Idols contest, React Bricks went up against five other vendors and Matteo convincingly answered his question using a new feature that was shown for the first time to the world. If a picture is worth a thousand words, then a six minute live demo (no prerecorded stuff was allowed) gives you even more to tell what a system is capable of.

React Bricks competed against Hygraph, Kentico, Plate, Sulu and Webiny and won both the votes from the conference participants and the expert jury consisting of Baddy Sonja Breidert from 1xINTERNET, Jam from Open Strategy Partners and our North American peer group leader Matthew McQueeny.

So what did Matteo actually do to win?