Jeffrey A. "jam" McGuire (DE)
Co-founder at Open Strategy Partners and fractional CMO for B2B tech companies
Previously worked almost a decade at Acquia in various roles, including as Evangelist and Manager of Community Affairs
Based in Cologne, Germany
Meet Jam at:
Boye Aarhus 26 conference
Track: Content
Presentation: From findable to recommended: A field guide to positioning and entity clarity for AI search
Date: Tuesday, November 3
Jam brought the alphorn on stage at the Boye Aarhus 22 conference. A very memorable experience
About Jeffrey A. "jam" McGuire
Jam is co-founder of Open Strategy Partners and works as a fractional CMO for B2B tech companies, combining senior marketing leadership with a team that delivers. His focus today is a shift he sees reshaping B2B buying: buyers and their AI tools increasingly decide who makes the shortlist before anyone reaches your website. His work is about making sure companies are the name that comes back when someone looks for what they do, clearly, accurately and ahead of the field.
He helps companies sharpen their positioning, become findable and recommended by both buyers and AI (through SEO, GEO and structured data), and keep their website, documentation, review sites and AI answers telling the same story. As producing marketing content gets cheaper and faster, he argues, good judgment becomes more valuable than ever. That means knowing what to say, how to earn trust in a technical market, and what “good” looks like.
Jam has spent his career hands-on in open source and B2B tech, with more than 150 conference talks, dozens of keynotes, and hundreds of podcast conversations across the Drupal, TYPO3, PHP and wider tech communities. He also feeds his inner performer as a storyteller and musician, and once brought an alphorn on stage at the Boye Aarhus 22 conference.
About Open Strategy Partners
Open Strategy Partners is a B2B tech marketing agency based in Cologne, Germany. It helps technology companies, including open source projects, align their marketing strategy and content with what their products actually do. Its services range from messaging audits and positioning workshops to thought leadership programmes and SEO- and GEO-driven content marketing.
The team has technical backgrounds and works with its own frameworks, such as Value Maps and Trust Signals, to turn complex technology into clear value propositions. Clients include Palantir.net, b13, Lockr and Sulu CMS.
Blog posts with Jam
Past conference appearances
Open Source CMS 26
Keynote: Open source CMS at a crossroads: What's next?
Slides: Download
Lightning talk: Beyond Burnout and Buyouts
Slides: Download
CMS Summit 26
Presentation: TBD
Venue: Frankfurt
Dates: May 12 - 13
Boye Aarhus 25 conference
Presentation: TBD
Track: Digital Communication
Day: Nov. 6
CMS Summit 25 conference
Presentation: TBA
Boye Aarhus 22 conference
PRESENTATION: Audience Experience: The real “WHY” of Content Management
TRACK: CMS Experts
PRESENTATION: Build a Product Adoption Strategy on Technical Truth
TRACK: Digital Strategy
Lightning Talks: Love, home and death