What is composable commerce all about?

Composable Commerce is the future. If you are a regular reader of this blog, you already heard it last year when we had our popular MACH Alliance member call, but what does Composable Commerce really mean and why does it matter?

As Group SVP Technology at Valtech in wonderful Copenhagen, Casper Aagaard Rasmussen heads up the global strategic activities within their MACH and Composable Enterprises business. In our latest member call, he shared why the future of commerce is composable, what it means to the marketplace at large and how it impacts agencies and customers. As he said:

We are in the era of the shared ecosystem. Composable Commerce enable new business models and helps you achieve the accelerations you are seeking. We live in a world with constant change to how consumers buy products and services.

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