composable commerce — Articles & interviews with modern leaders

First came the Web CMS, then came Headless, and now it’s time for composable

When Sana Remekie talks about the need for marketing to lead the Web or how to navigate the seemingly never ending vendor chaos when building your digital platform, she does so from a strong foundation of understanding how enterprises approach digital and how digital have evolved in the past twenty years.

Sana is the co-founder of Conscia, a Toronto-based enterprise software-as-a-service company that empowers marketers to activate personalized experiences on every channel. They refer to it as connecting the dots with the digital experience graph or to put it another way: Connecting the dots between customer and content in every context.

She’s also recognised as among Canada’s Top 10 Influential Women in Tech and recently became a MACH Ambassador. Sana is our expert of the month.

Composable Commerce is the future. If you are a regular reader of this blog, you already heard it last year when we had our popular MACH Alliance member call, but what does Composable Commerce really mean and why does it matter?

As Group SVP Technology at Valtech in wonderful Copenhagen, Casper Aagaard Rasmussen heads up the global strategic activities within their MACH and Composable Enterprises business. In our latest member call, he shared why the future of commerce is composable, what it means to the marketplace at large and how it impacts agencies and customers. As he said:

We are in the era of the shared ecosystem. Composable Commerce enable new business models and helps you achieve the accelerations you are seeking. We live in a world with constant change to how consumers buy products and services.