German software vendor Staffbase is eying the broader market for corporate communication and indeed many talks and themes on the agenda at their VOICES 2024 conference in Berlin went far beyond the usual intranet topics. 

Known for changing the game with their employee app approach, Staffbase has made it to the top of the charts for delivering modern intranets in a packaged solution. Or to be blunt: An alternative to the SharePoint intranets that tend to come up short and which historically has been loved by few. 

We’ve followed them since the early days a decade ago, when they were called eyo and mostly delivered features like forms, calendars, and menu plans. Still back then they did more than just ship features, but looked broadly at the pain points of internal communication. 

With ‘Inspiration’ as the key theme at VOICES 2024 coupled with some major product announcements, you don't need to be a seasoned industry analyst to see that they are going after a bigger market. Also, similar to the movement we are seeing from other software companies, winning the hearts and minds of the agencies is key and Staffbase also used their conference to share a new partner program. This also resonates with customers increasingly turning to their trusted agencies to make vendor decisions. 

Based on conversations and the presentations I watched in Berlin, I'll share my perspective on the conference, key takeaways from some of the major customers who shared their experiences and finally how the Staffbase narrative is changing and what it means for you.