Data up and data down

Product managers have been called ‘the CEO of the product’ by Ben Horowitz. While you may agree or disagree with that statement, product managers, like CEOs, make decisions that have a long term impact. Even after you moved to another job years ago, the decisions you made back then are likely to still affect the product and its users today.

With that daunting thought in mind, no wonder product managers like to use whatever data they can get their hands on to substantiate their decisions!

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The Missing Links in Modern Marketing - Points of Conversion and Interpretation of Data

We have talked about being data-driven for years now, but for most of us, there is still a long way to go. Especially social media have given us easy access to a lot of different metrics. The issue is that almost all of these are volume-based:

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