Improving your digital content, understanding what parts of your digital marketing actually works and also what content you might be missing, have so far been mostly manual labour, tricky to solve and often low on the list of priorities.
New projects seem to always get the attention, and while there’s much talk about quality over quantity, it’s fair to say that many corporate websites remain bloated and with plenty of room to improve the experience.
With the acquisition of Idio in late 2019, Episerver now wants to take on content diagnostics to quickly perform content audits, improve content marketing, and understand which keywords and content topics perform best. Sounds great right? Let’s take a closer look to better understand the problem and the solution that Epi is offering.
Read moreThen the world changed. Sounds dramatic but by now we all know what I mean by this. Overnight businesses found themselves with a team adjusting to working from home. Infrastructures were pushed to their limits, flaws in processes were exposed and the need for clear communication was never more apparent. Add to this all of the personal circumstances and impact people were experiencing and enduring and frankly, there was no such as business as usual.
As someone responsible for the content GatherContent publishes and shares, it was apparent that we too couldn’t just carry on with everything we had planned. But it was also a brand new territory. There was no content playbook for a global pandemic
Read moreWe have talked about being data-driven for years now, but for most of us, there is still a long way to go. Especially social media have given us easy access to a lot of different metrics. The issue is that almost all of these are volume-based:
Read moreDuring the past years, many digital projects have focused on trimming websites by making them leaner, cleaner and more effective in solving the key tasks of their customers.
Many websites suffer from so-called redundant, outdated and trivial (ROT) pages and it makes much sense to continuously address this problem from spiraling out of control.
Still if you want to take a customer-first approach, you need to add radically more pages to your site.
To understand why, let’s first take a step back.
Read moreChurchill famously said:
I was reminded of this quote at a recent Boye group meeting when digital pioneer Jesper Conrad shared a memorable slide from Ogilvy’s Key Digital Trends for 2017.
Read moreSearch engine optimization (SEO) is consistently ranked as one of the most effective digital marketing methods, but if your organization has websites in several countries, how do you prioritize SEO efforts and make sure you get the most value for your brand? Often large organizations with global reach experience new sorts of problems that small organizations don’t see.
Read moreIn most communication departments focus is shifting from quantity to quality. The development is no surprise, since the web is overflowing with content, and every second an article tumbles into the abyss of yesterday. As a result the concept of evergreen content is more popular than ever.
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