How are those who are leading digital thinking differently? From speaking to our community members in Europe and North America, it’s not the size of the technology stack, and it’s not about build vs. buy. It’s more about content, tech and people.

When asked about the key digital trends, it used to be easy to answer by just citing analysts, who would usually all point in more or less the same direction. The direction of travel so to speak would be the same across most analyst reports.

Times have changed, the future is now, and today we see a totally chaotic vendor marketplace, new categories coming up for software vendors and if you read updates from the analysts, it points in quite different directions. What does that mean to you as a customer?