Empowering editors to design their best content is difficult. Content design may be at the bottom of their to-do list. The CMS is just another system they have to learn how to use. Published outputs are the end goal. When they can’t publish content the way they want, they settle for less or they go outside the platform.

But what if editors were involved in continually shaping the CMS? What if their natural workflows informed the set-up? What if instead of hacking features to fix content issues, there was a way to develop something more intuitive to their needs?

In a recent member's call we were joined by Emma Horrell, User Experience Manager at the University of Edinburgh who shared how UX work with editors helped the evolution of content design.