6 healthcare leaders (and me) attended the kickoff in the new healthcare content peer group in London a few days ago.

We naturally covered AI and here’s five hard truths:

1. Great AI solutions start with a bottleneck.
Everyone’s building tools, but few are solving the right problems. Don't ask how can we use AI. Ask what's still broken.

2. Best use cases are boring.
Forget flashy stuff like hyper-personalised content. Think smarter segmentation, faster insights, better messaging. Quiet improvements that add up.