During the past years, many digital projects have focused on trimming websites by making them leaner, cleaner and more effective in solving the key tasks of their customers.
Many websites suffer from so-called redundant, outdated and trivial (ROT) pages and it makes much sense to continuously address this problem from spiraling out of control.
Still if you want to take a customer-first approach, you need to add radically more pages to your site.
To understand why, let’s first take a step back. Read More
Search engine optimisation (SEO) is widely known as a tactical discipline focused on optimising for Google and ensuring that at least some of your content gets found.
At recent J. Boye group meetings, I’ve noticed that SEO has become a much more strategic topic and even a driving force when it comes to content strategy. In other words, SEO informs content creation and curation including the decisions on what goes on the website. Read More
Cloud computing is far from a new phenomenon and it has seen a wave of vendors changing the game in their respective industries, such as Salesforce.com disrupting CRM and Zendesk doing the same to customer service. Read More