AI in Content Management: From Hype to Reality

AI can generate the best content, proofread text, write code, and even conduct code reviews. AI is the best and will put us all out of our jobs.

Is this hype grounded in reality? Is AI truly helping people or are we just diverting our attention to becoming experts in prompt engineering which then consumes our hard-earned time?

I chaired the Tech Forum at the recently held Web Summer Camp in Croatia, which was also the Q3 meeting for our European CMS Expert members. Ondrej Polesny from Kontent.ai kicked us off with a deep dive into the real-life narratives, practical insights, and the potential of AI in content management.

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Kontent.ai: From headless CMS onwards to a modular content platform

The real problem in most organisations is that they are dealing with busy developers and a marketing team that are finding it too complex to design, develop and deliver experiences that look and feel great.

It doesn’t help that the content management systems of the past have not really been designed for content collaboration, so you need to look elsewhere to sort out that problem. Also, while headless CMS has become the defacto standard, it further complicates the picture with more pieces in the puzzle.

Untangling this complexity and addressing the big challenges faced by large, complex organisations, is what Kontent.ai is focused on. They call their next level CMS a modular content platform.

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Headless CMS needs to be marketing friendly

How we build digital solutions has fundamentally changed in the past few years and this also has huge implications for marketing. To just mention a few of the new arrivals impacting marketing, there’s citizen developers, jamstack, no-code tools and then there’s the headless trend enabling faster and more secure websites while also separating content from presentation.

While many IT analysts, vendors, agencies and also quite a few IT departments have jumped on these emerging trends, marketing has been left catching up while looking at an overcrowded and confusing list of MarTech vendors.

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Digital leadership is about making decisions

Leadership has always been about making decisions, but when it comes to digital, you tend to be dealing with many unknowns in a fast-moving and innovative marketplace.

Coupled with adapting to unpredictable market conditions, even following the best recipe have been tricky, to say the least, and the need for learning from the best and networking with peers has been higher than ever.

Together with Kontent by Kentico, we recently organised two breakfast briefings in Amsterdam and London. Both events looked at what lies around the corner when it comes to digital leadership, but our world-class speakers also shared some of the key decisions they have made.

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Pan Macmillan - Adventures with Gatsby, Kontent and Netlify

Today migrating a corporate website from one digital platform to another is a common and well-known exercise, but in recent years the projects have grown more complex, as it’s really often about migrating from one tech stack to another.

In other words, from being analogous to a behind-the-scenes engine change, these projects are today massive change projects with impact throughout the organisation.

At London-based publishing house Pan Macmillan, Technology Director James Luscombe and his team have been hard at work since March moving their website with bestselling fiction & non-fiction books from Kentico EMS based on Azure to a tech stack with Gatsby, Kontent and Netlify.

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SFMOMA selected Kentico Kontent to separate content from code

Technology decisions have huge impact and with the seemingly never ending growth in tools to power the digital experience, it has not become easier for buyers to navigate a crowded marketplace.  

At SFMOMA, one of the largest museums in the US, they needed an improved ticketing part of their website. Rather than the usual Swiss-army knife approach of “The One CMS To Rule Everything”, they went looking for a new solution where their editors could focus on content, while their developers could keep developing using familiar code.

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With Kentico Kontent it’s goodbye to legacy CMS

It’s not so long ago that content management systems were something you installed on your own servers and then replatformed every couple of years. At the same time most content teams either struggled to catch up or complained about how the system was holding them back. Either way, content was usually created somewhere other than in the actual CMS. 

Today the vendor marketplace is crowded with new options that almost makes the old way of doing CMS look medieval. Innovative tools are driving new ways to communicate, new ways to collaborate and a strengthened focus on content as a strategic asset. 

Building on 20 years experience as a CMS vendor, Kentico Kontent aims to address the shortcomings of the old approach by moving to content as a service and enabling increased flexibility in terms of creating your own content stack. 

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Small feature award 2019: Little Forest won a close race with a simple solution to huge problems

At the recently held Boye 19 Aarhus conference, five European software vendors competed in the new Small Feature Award on showing a small feature with big impact. 

What’s the small feature that really makes the product way better? Is it a small design change, an elegantly engineered new piece of functionality or something else?

In this new contest, the conference participants celebrated the unsung heroes of the workplace: The small features that make all the difference. 

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