Anja Saabye (DK)
Design leader at LEGO
Previously Head of UX and Product Design, Senior Manager at Universal Robots and prior to that almost 6 years on the agency side at Hesehus
Lives in Odense, Denmark and moderates our Aarhus-based UX research peer group
Meet Anja at
Boye Aarhus 26 conference
Track leader: Design Leadership
Date: Nov. 5
About Anja Saabye
Joined LEGO as a design leader in May 2026.
Previously Head of UX and Product Design, Senior Manager at Universal Robots, where she was a part of growing the design team.
Prior to that, she has an extensive agency background and lives privately in Odense, Denmark.
About LEGO
LEGO is one of the world’s leading toy companies, best known for its iconic interlocking brick system that inspires creativity, learning, and play.
Founded in Denmark in 1932, LEGO has grown into a global brand with a diverse portfolio spanning physical products, digital experiences, entertainment, education, and retail. Guided by its mission to inspire and develop the builders of tomorrow, LEGO combines innovation, design, and storytelling to engage children and adults alike around the world.
Blog posts with Anja
47% of our behaviour is driven by habits (March 2026)
Past conference appearances
Boye Aarhus 25 conference
Track leader: Design Leadership
Date: Nov. 5
UX Connect 25
Presentation: How to really make customer experience #1 priority
Boye Aarhus 22 conference
Presentation: User Experience for the Future
Track: Design Leadership