Jan Havel (CZ)
Co-Founder and Managing Partner at ACTUM Digital
An avid runner
Based in Prague
Boye Aarhus 23 conference
Presentation: The present and future of evaluating content performance
Track: Digital Communication
MarTech briefing Hamburg 2023
Presentation: How and why we moved on from focusing on increasing ecommerce revenue
Slides: Download (as PDF)
Jan was a guest star in our Swiss Corporate Innovation Group in February 2024, where he introduced us to the SCARF model. The SCARF model involves five domains of human social experience: status, certainty, autonomy, relatedness, and fairness.
About Jan Havel
Dedicated to strategic leadership with a vision of building a company that will last a hundred years.
About ACTUM Digital
ACTUM Digital is a group of companies headquartered in Prague, Czech Republic with offices in Germany and Netherlands and global clients from US to Japan to Bahrain. Founded in 1996, Actum employs 250+ experts who serve the world's largest companies (Christie's, Allianz, METRO, Innogy, Essent, Conrad Electronic, Schott, Microsoft, Dornbracht, Allianz...).
Actum strategically designs, implements, and maintains platforms of digital marketing and commerce. That includes advanced web content management, e-commerce, search, digital asset management, campaign management, predictive analytics, e-mailing and engagement automation, and more.
Their consulting unit helps clients leverage their investments in digital platforms by providing content strategies, advanced segmentation, and mathematical modeling, e-mailing execution, performance-based marketing, and commerce, reporting & optimization.