Jörg Schaeffer (DE)
Principal Product Marketing Manager at Hygraph
Meet Jörg at:
Boye Aarhus 25 conference
Track leader: Creative Tech
Date: November 4
About Jörg Schaeffer
Jörg is an experienced Product Management and Product Marketing leader in SaaS, known for bridging business and technology through a strong mix of strategic vision, technical expertise, and hands-on leadership. His background spans eCommerce, digital marketing, digital experience, and content management—enabling him to lead across product strategy, development, and go-to-market execution.
He has led cross-functional, globally distributed teams across Europe, the U.S., and India, managing up to 40 people and working with both in-house and external partners. As a former VP of Product, Jörg successfully bootstrapped a new B2B SaaS product, secured early adopters, and built joint GTM strategies across organizational lines.
Certified by both the Pragmatic Institute (PMC Level V) and as a CSPO, he is well-versed in frameworks like SAFe, Scrum, and Kanban. His current focus is exploring how Generative AI and LLMs can shape the future of product management and business strategy.