By Janus Boye

Practical details

When:
Tuesday, 3 February 2026
15:00–15:30 Aarhus / 09:00 Toronto
Where: Online
Format: 30 minutes conversation + Q&A
Free registration below

Content design is often the overlooked key to product success. We all know the feeling: teams ship features at pace, design systems mature, AI enters the workflow, and yet the product still feels confusing, inconsistent, or oddly hard to use. Often it’s not because the interface is “bad”, but because the content decisions, the language, the structure, and the flow are treated as something to polish at the end rather than design work from the start.

That’s where content design leadership comes in and why so many teams are struggling right now. Content designers are increasingly asked to do strategic work (voice and tone, information architecture, onboarding, trust, accessibility, decision-making), but they’re still often positioned as a support function. They’re brought in late, spread too thin, or expected to “fix words” in products that were never set up to succeed. And when content design is under-resourced, everyone feels the friction: teams move slower, quality drops, and customers lose confidence.

In her book Managing Content Design Teams: A Guide for Product and UX Leaders, Melanie Seibert offers a refreshingly practical guide to making content design a real capability, not a heroic individual effort. She digs into what it means to build and lead content design teams: how to hire and onboard well, how to set clear responsibilities and ways of working, how to create collaboration that actually works with product, UX, and research, and how to advocate for content design at leadership level. She also looks ahead at where the field is going, including how content designers can work with generative AI in ways that improve products without losing quality, clarity, or trust.

This member call is a chance to explore those themes together with Melanie and with the community. Expect a friendly conversation grounded in real-life team dynamics, practical decisions, and the hard trade-offs that come with building a durable content design practice. As usual, we’ll leave plenty of time for Q&A, so bring your scenarios, your hiring questions, your “how do we make this work here?” challenges, and your reflections on where content design needs to go next.

Sign up below and we’ll send you the calendar invite within 24 hours. If you can’t make it, we will record the session, so that you can enjoy it later. Sign up below and get notified, when the recording and summary is published.

Finally, feel free to share this call invitation with a colleague or friend who’d enjoy it too.

Free registration for the 3 February call with Melanie

Learn more about content design

You can find quite a few posts about the topic in this blog. Here’s just a few to continue your learning journey:

Creating a content design practice (2021)
Empowering editors to design their best content (2023)
Getting Started with Content operations (2022)
What’s going on with content? (2021)

Be part of the conversation

If reading along is not enough, you’re very welcome to join us more actively. Our community is built around learning together, comparing notes, and exploring how theory meets practice across roles, industries and regions.

You can:

join our free, regular member conference calls
find a peer group that matches your role and challenges
attend our unique conferences, designed for deep discussion rather than surface-level inspiration

However you choose to engage, we’re glad you’re here and part of the journey.