The behavioural barriers to change

By Janus Boye

Practical details

  • When:
    Tuesday, 17 March 2026
    15:00–15:30 Aarhus / 9:00 Toronto

  • Where: Online

  • Format: 30 minutes conversation + Q&A

  • Free registration below

Clear strategy. Strong communication. Leadership alignment.

And yet, change still stalls.

In this member call, behavioural expert Nina Dyrberg explores why so many well-intended change initiatives struggle to take hold. The missing piece is rarely the strategy itself. More often, it is human behaviour.

Nina works with organisations to close the gap between intention and action. Her focus is on the everyday behaviours, habits and social dynamics that quietly determine whether change becomes real or remains a slide deck ambition.

Nina Dyrberg is a Behavioural Design Consultant based in Aarhus

If you are leading transformation, digital initiatives, cultural change or large programmes, this conversation will help you see your challenges through a sharper behavioural lens.

What we’ll explore

  • Why rational arguments and strong messaging are rarely enough

  • The hidden behavioural barriers that undermine change initiatives

  • How habits, incentives and social norms shape everyday decisions

  • Practical ways to design for behavioural shift, not just strategic alignment

As usual, this session is designed as a conversation rather than a presentation. There will be plenty of space for questions, shared experiences, and discussion of real-world challenges from the group.

Sign up below and we’ll send you the calendar invite within 24 hours. If you can’t make it, we will record the session so that you can enjoy it later. Everyone who has signed up will get notified when the recording and summary is published.

Finally, feel free to share this call invitation with a colleague or friend who’d enjoy it too.

Free registration for the 17 March call with Nina

The conversation continues

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